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Former gambling addict launches Safer Online Gambling Group

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Former gambling addict launches Safer Online Gambling GroupReading Time: 3 minutes

 

Former online gambling addict David Bradford, 62, and his son, entrepreneur and social activist Adam Bradford, 26, have turned their past five tireless years of campaign work into a non-profit which will ‘slash the odds’ on punters becoming addicted to online gambling.

The Safer Online Gambling Group aims to raise awareness of online gambling addiction, bring about support for gambling addicts under an NHS framework and work with operators and the government to tighten up gambling policy to protect vulnerable players.

David and Adam already have meetings in the pipeline with Sky Bet and industry self exclusion scheme GAMSTOP with hopes of forming a customer-led coalition between gambling operators, customers with real life experiences and policy makers. They hope to ensure operators commit to a Safer Online Gambling Charter, which the group will also audit through user testing and discrete research.

Last week, the pair exposed weaknesses in the gambling industry’s GAMSTOP self-exclusion scheme which is meant to ensure addicted players cannot gamble again if they exclude themselves. Since their investigation the Gambling Commission has promised to tighten up the scheme’s loopholes.

David said: ‘Online gambling became a devastating addiction for me. An addict will not know they have the problem until it’s too late. Psychologically it takes you over. I was like a hamster in the hamster wheel. This work is going to become the rest of my life and I am proud to be able to turn a corner by providing a solution which will improve the lives of thousands of addicts across the country. Free bets and glamorous adverts kept me betting until there was nowhere else to go but to steal money to keep the whole facade alive. It was a desperate and unforgivable situation, I just wish help was around at the time.’

David’s two youngest sons, Alex and Ryan Bradford, who were 17 when David went to jail, have spoken for the first time about the impact their father’s gambling addiction had on them. In a statement released to the press, they said: ‘Our dad is a very brave man. We understand he lost control of his gambling but nothing was there to help him. We fully stand by him, no matter what happens, our family is united in providing hope and a real-life experience of gambling addiction which will help others if they find themselves in trouble too.’

David hid his 30-year gambling addiction from the family, ending up in jail after stealing £50,000 from his employers. He kept his addiction and the court case secret from his family, with them only finding out about their father’s problems through a report on the front page of the local newspaper. David had racked up over £500,000 of debt through payday loans, credit cards, bank loans and even remortgaging the family home. He was helplessly addicted to gambling and only now can reflect on his issues properly. The pair have campaigned nationally towards politicians, 10 Downing Street and industry operators to bring about change. They have had the support of the NHS, the Conservative Party and Labour deputy leader Tom Watson MP.

Recent achievements include work on the successful campaign to bring the Fixed Odds Betting Terminals stake down to £2 from £100 after widespread criticism of the machines and a roll out of NHS problem gambling clinics on the NHS in this year’s NHS Long Term Plan.

Over 430,000 people are addicted to gambling in the UK according to the Gambling Commission and a further 2 million people are at risk. 55,000 under 16s have gambling related problems according to charity GambleAware and the rate of advertising for gambling has increased by 600% since the Gambling Act 2005 deregulated many parts of the gambling industry. Adam and David would like to see advertising reduced, robust ID and affordability checks placed on online accounts and national campaigns run to highlight gambling addiction, as well as the further rollout of national NHS gambling addiction provision.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Former gambling addict launches Safer Online Gambling Group

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Solitics launches In-Game Pulse for personalised in-play betting offers

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Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.

With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.

It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.

This means marketers build just one journey, rather than separate ones for each possibility.

In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.

Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.

The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.

This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.

This is an example of how it works.

A team scores a goal. 

All users with that team in their favourites list get notified instantly. 

The messaging is kept really simple:

“Big Moment! Your team just scored. Want to double down on the momentum?”. 

The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.

This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.

Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers. 

“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time. 

“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after. 

“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.” 

The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.

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The Markets Everyone’s Watching—Now on Stage at SBC Summit

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SBC Summit 2025 will debut two new conference stages – Global Markets and Emerging Markets – targeting region-specific insights as the event prepares to welcome over 30,000 attendees from more than 130 countries from September 16-18.

Following sharp international growth in 2024, with Latin America attendance up 126%, Asia up 80% with delegates from 30 countries, Africa up 45% with 29 nations represented, and North America up 127%, two additional conference stages were introduced to meet the event’s expanding global appeal.

Each stage will deliver targeted, actionable insights and create market-specific networking opportunities for delegates operating across the covered jurisdictions.

Rasmus Sojmark, Founder and CEO of SBC, said: “SBC Summit is now a truly global meeting point, so building an agenda that reflects that was the natural next step. 

“With the addition of the Global Markets and Emerging Markets stages, we’re offering market-specific insights—and the networking lounges attached to each stage let delegates connect immediately with the people driving growth in those regions. It’s all about continuing the conversations that start on stage with the people most invested in those markets.”

Global Markets Stage

The Global Markets stage is designed for stakeholders looking to optimise their strategies in established, high-value territories where regulatory frameworks are constantly evolving. Across three days, stakeholders can attend a series of panels focusing on key regions, including Latin America and  Brazil, Western Europe, and North America.

Tuesday – Latin America & Brazil Focus: The opening day will examine Latin America’s diverse landscape, from maximising Brazil’s post-regulation opportunities to the latest developments in markets such as Mexico and Peru. Sessions will bring together leaders from LATAM and Brazil to discuss market entry strategies, payment solutions, and successful partnership models across the region’s diverse regulatory environments.

Wednesday – Western Europe Deep Dive: The second day will shift focus to Western Europe’s evolving regulatory landscape, examining how businesses can tackle compliance challenges while leveraging new opportunities. Sessions will address the growing threat of black markets, Italy’s revamped online gambling framework, the Netherlands’ increased regulatory requirements, and potential pathways for iGaming expansion into Finland and the broader Nordic region.

Thursday – North America Analysis: The final day will examine US expansion opportunities following rapid iGaming growth across multiple states. These sessions will explore the rise of alternative betting models, including sweepstakes and prediction markets, alongside the growing popularity of peer-to-peer betting in the region.

Emerging Markets Stage

The Emerging Markets stage will spotlight the most promising regions making waves across the industry. Covering Africa, Eurasia, the Middle East, and Asia, these sessions focus on markets experiencing rising player bases, regulatory reforms, and technological innovations.

Tuesday – Africa Innovation: The opening day will explore mobile-first innovation strategies that are reshaping the African gaming landscape. Sessions will cover payment infrastructure challenges, how operators can successfully engage stakeholders at a local level, and the importance of player protection in the region.

Wednesday – Expansion in Eurasia & the Middle East: Day two will focus on business expansion opportunities in Eurasia, with exciting growth prospects emerging across the Caucasus, Central Asia, and the Balkans. Sessions will also examine the potential for expansion into the Middle East, with panels analysing the UAE’s move towards introducing a gambling framework in the region.

Thursday – Asia Growth Potential: The closing day will examine market entry tactics for Asia’s diverse regulatory environments, with sessions covering licensing pathways, cultural localisation, and strategies for long-term, sustainable growth across key markets like India, the Philippines, and Macau.

The Global Markets and Emerging Markets stages make up two of the six conference stages at SBC Summit 2025. These include dedicated stages for technology, affiliation, player protection, and the Super Stage.

Secure your ticket to SBC Summit 2025 today. 

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request.

The post The Markets Everyone’s Watching—Now on Stage at SBC Summit appeared first on European Gaming Industry News.

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Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership

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Partnership underscores Starcasino’s pledge to protect sports and customers from betting-related corruption

Starcasino has joined the International Betting Integrity Association (IBIA) as part of the operator’s recent launch of its sportsbook in the Netherlands via the Altenar sportsbook, which is also a member of IBIA. The operator is also established in Belgium and Spain and joins over 80 companies and 140 sports betting brands that feed into IBIA’s world leading betting integrity network, which monitors over $300bn in sports bets each year. Starcasino’s membership maintains IBIA’s position as the foremost sports betting integrity monitor in the Netherlands, with the association representing around 90% of the licensed sportsbooks currently in operation in the country.

Kylian Olierook, Director of Starcasino Netherlands, said: “Starcasino.nl has joined the International Betting Integrity Association (IBIA) as part of our ongoing effort to support fair and honest sports betting. Together with our sportsbook partner Altenar, we want to help protect sports from manipulation and ensure a safe experience for our players. By working with IBIA, we take an active role in monitoring and reporting suspicious betting activity.”

Khalid Ali, CEO of IBIA, said: “We are delighted to welcome Starcasino to our association. Their addition strengthens our global monitoring network and reinforces our shared commitment to safeguarding the integrity of sports and regulated betting markets. Membership of IBIA highlights Starcasino’s dedication to maintaining the highest standards of integrity and transparency in the regulated sports betting industry. We look forward to working closely with Starcasino to protect the integrity of its products and markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

The post Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership appeared first on European Gaming Industry News.

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