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The Future of Augmented and Virtual Reality
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While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.
There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.
AR in Marketing
Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.
Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.
Improving Manufacturing Efficiency
In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.
Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.
Applications in Healthcare
Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.
This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.
It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality
Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina.
Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics. Harness elemental powers, uncover secrets, and face the sinister Syndicate of Shadows in this captivating slot. With stunning visuals and innovative features, Trinity Impact is set to deliver an unforgettable gameplay experience.
In Trinity Impact, every spin is infused with wonder: Transforming Wilds shift to Orb Wilds during Free Spins, ramping up excitement tenfold. Respin Mechanics provide second chances for potential wins, keeping the gameplay dynamic. The Ultimate Attack Feature lets players select a hero for a dramatic showdown, combining thematic gameplay with thrilling rewards. Each feature seamlessly ties into the narrative, offering an immersive and exhilarating journey through Lumina.
Fans of narrative-driven slots like Moon Princess and Rise of Olympus will feel at home in Trinity Impact. With its emphasis on elemental magic, teamwork, and visually stunning storytelling, this game appeals to players who love vibrant worlds and engaging gameplay.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Trinity Impact represents everything we strive for at Play’n GO: imaginative storytelling, innovative gameplay, and unforgettable experiences. We’re thrilled to invite players to Lumina and let them harness the power of the elements in this exciting adventure!”
With its enchanting story, innovative mechanics, and immersive design, Trinity Impact promises to captivate players seeking an epic tale in the world of slot gaming.
The post Trinity Impact: A New Adventure in Lumina Awaits! appeared first on European Gaming Industry News.
Latest News
ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge
ComeOn Group is excited to announce a groundbreaking addition to its Nordic Ruby Lounge portfolio: the launch of the industry’s first dedicated 7-Seat live casino Bet Stacker Blackjack.
Together with partner Evolution, this innovative live casino experience reinforces ComeOn Group’s commitment to delivering premium, player-centric gaming to its audience. Bet Stacker Blackjack joins an already solid lineup in the Nordic Ruby Lounge, which includes Native-Speaking Swedish Classic Blackjack and Free Bet Blackjack, further enhancing the diverse and immersive options available to players.
Greg Kett, Director of Casino at ComeOn Group, said: “The launch of Bet Stacker Blackjack marks another milestone in our mission to bring innovative and high-quality gaming experiences to our players. We are proud to continuously push the boundaries of live casino entertainment and set new industry standards.”
The Nordic Ruby Lounge is part of ComeOn Group’s prestigious Ruby Lounge portfolio, which debuted in early 2022 with a strong commitment to premium, safe, and exclusive entertainment. Designed as a “brand within a brand”, the Ruby Lounge live casino studio delivers an immersive experience, featuring expertly hosted Blackjack and Roulette tables by ComeOn’s dedicated live dealers.
With its tailored and personalised approach, the Nordic Ruby Lounge stands out as a truly one-of-a-kind live casino offering, setting new benchmarks in the industry. As live casino gaming remains a strategic focus for ComeOn Group, the launch of Nordic Ruby Lounge marks a significant milestone in the company’s ongoing growth and innovation efforts.
The post ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge appeared first on European Gaming Industry News.
Shochiku Ventures, the CVC arm of Shochiku Group, a cornerstone of Japanese entertainment for over 125 years, is launching the Shochiku Game Accelerator 2025, which will offer startups up to $100,000 USD.
The accelerator’s funding is available to startups providing game-enhancing technologies such as middleware, SaaS, and infrastructure. This funding is not for game development itself but for services that improve existing games.
Building on Shochiku’s recent indie game publishing success (e.g., MiSide – 80,000+ Overwhelmingly Positive Steam reviews), the program focuses on Proof of Concept (PoC) development, leveraging Shochiku’s existing game titles. Selected companies will receive funding, a trip to Tokyo, and access to top Japanese VCs, publishers, and partners.
Key Details:
- Funding: Up to $100,000 (USD) per selected company (non-equity)
- Focus: Game-enhancing technologies (middleware, SaaS, infrastructure – not game development)
- Opportunity: PoC development with Shochiku titles, Japan market entry/expansion, networking with key industry players.
- Backed By: Shochiku Ventures, part of the historic Shochiku Group.
- Application Deadline: May 19, 2025 (11:59 PM JST)
The full press lelease below:
The post Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator appeared first on European Gaming Industry News.
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