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The Future of Augmented and Virtual Reality

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While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.

There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.

 

AR in Marketing

Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.

Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.

 

Improving Manufacturing Efficiency

In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.

Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.

 

Applications in Healthcare

Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.

This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.

It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WEC25 in Kuala Lumpur Marks the Most Diverse MLBB Competition to Date

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World Esports Championship (WEC25), which took place from 3–7 December in the heart of Kuala Lumpur, brings together the most diverse Mobile Legends: Bang Bang (MLBB) competition in the event’s history. This year’s edition stands as a major milestone for both IESF and MOONTON Games, strengthening MLBB’s position as a global esports phenomenon and a flagship title of the World Esports Championship.

The MLBB Open Tournament delivered an exceptional showcase of high-level competition, strategy, and international talent. Teams from around the world battled through a demanding series of matches, leading to a dominant 3–0 victory by Malaysia over Cambodia in the Grand Final. With this triumph, Malaysia secured its status as back-to-back WEC champions, reaffirming its position as one of the strongest MLBB nations in the world.

This year also marked a historic moment for the region, as Türkiye claimed third place, becoming the first European nation to win a medal in MLBB at the World Esports Championship.

The Grand Final was officially opened by distinguished guests: YAB Dato’ Seri Dr. Ahmad Zahid bin Hamidi, Deputy Prime Minister of Malaysia; YB Tuan Adam Adli bin Abd Halim, Deputy Minister of Youth and Sports; Mr. Vlad Marinescu, President of the International Esports Federation; and Mr. Muhammad Naim Al Amin, President of the Malaysia Esports Federation. Their presence underscored the national and international significance of this year’s competition. Their presence underscored the national and international significance of this year’s competition.

MLBB Tournament Medalists: Gold: Malaysia Silver: Cambodia Bronze: Turkiye 

Indonesia Dominates MLBB Women’s Tournament with Back-to-Back Victory

The MLBB Women’s Tournament at WEC25 delivered another thrilling showcase of elite competition. Indonesia reaffirmed its dominance by claiming the championship for the second consecutive year, remaining undefeated throughout the tournament and demonstrating unmatched skill and teamwork.

The grand final pitted Indonesia against Cambodia, a remarkable team that had battled its way up from the lower bracket, seizing every opportunity to reach the final. Despite Cambodia’s impressive run and relentless efforts, Indonesia maintained its winning streak, solidifying their reputation as the powerhouse of women’s MLBB esports.

MLBB Women’s Tournament Medalists: Gold: Indonesia Silver: Cambodia Bronze: Egypt 

The continued success of MLBB at the World Esports Championship reflects the strong partnership between IESF and MOONTON Games.

“WEC25 has set a new milestone for MLBB and for esports as a whole. Seeing teams from around the world compete at the highest level and witnessing Indonesia’s incredible back-to-back Women’s championship reminds us why we are committed to growing this community. Together with MOONTON Games, we are proud to bring fans and athletes an unforgettable experience and to continue expanding MLBB’s global presence,” said Igor Nedeski, IESF Esports Manager.

Ray Ng, Head of Ecosystem at MOONTON Games, added: “WEC25 represents something we have been building toward for years; the moment MLBB becomes a sport where representing your country matters as much as winning. This is what a mature, premier esports ecosystem looks like: diverse talent from across the globe, united by a shared stage where every match carries the weight of national pride. That is the future we are building at MOONTON Games, one where esports creates heroes who inspire nations.”

Together, we remain committed to providing more opportunities for athletes, expanding the reach of MLBB globally, and creating unforgettable moments for fans and players alike. WEC25 sets a new benchmark for excellence and inclusivity, and the partnership between IESF and MOONTON Games will continue to drive the growth of MLBB on the international stage.

The post WEC25 in Kuala Lumpur Marks the Most Diverse MLBB Competition to Date appeared first on European Gaming Industry News.

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Amusnet Releases “100 Golden Coins: Reels Fishing”

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Amusnet has released 100 Golden Coins: Reels Fishing, an exciting evolution of its beloved fishing-themed releases. This fresh addition expands the adventure with 100 paylines, immersive visuals and enhanced features that reel players into a vibrant world bursting with colour, energy and aquatic charm.

The experience blends classic appeal with next-generation design, bringing the serenity of open waters into a dynamic, feature-packed game environment. From shimmering underwater elements to smooth animations and an atmosphere filled with tranquillity and anticipation, 100 Golden Coins: Reels Fishing elevates every moment of gameplay.

At the heart of the excitement is the Bonus Golden Fish Feature. Each Golden Fish symbol carries a multiplier ranging from x0.5 to x25, applied to the total bet. When the Collect Symbol appears on the fifth reel, every displayed Golden Fish value is instantly gathered—turning the catch of the day into something truly unforgettable.

The thrill continues with the Mystery Nudge Feature, an unpredictable mechanic that brings the fifth reel sliding downward to reveal newly appearing symbols. This sudden shift can transform the round and amplify the sense of surprise, ensuring that every spin offers something fresh and unexpected.

With its expanded paylines, upgraded visuals and refined mechanics, 100 Golden Coins: Reels Fishing is a shining example of Amusnet’s dedication to pushing boundaries and reimagining player-favourite themes. From its glistening symbols to its breezy, fishing-inspired ambience, the game delivers a fully immersive experience tailored to both long-time fans and newcomers.

Cast the line and experience the deeper, richer adventure of 100 Golden Coins: Reels Fishing – where every spin feels like a brand-new catch.

Bonus Symbol

Appears on the first four reels, each showing a monetary value. If the Collect Symbol lands on the fifth reel, all Bonus values on the screen are collected and added to the current win.

Mystery Nudge Feature

Triggered on the fifth reel when Bonus symbols appear, there’s no Collect Symbol, and no wins are on the screen. The reel nudges down, revealing new symbols that could change the round.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases “100 Golden Coins: Reels Fishing” appeared first on European Gaming Industry News.

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Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC

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Betsson has entered a new two-year partnership with Peristeri BC, a well-established Athens club with more than 50 years of history, competing in the top tier of Greek basketball and in European competitions. As part of the agreement, the team will now compete under its official name, Peristeri Betsson BC.

This collaboration reflects Betsson’s continued investment in Greek sport. With more than six decades of heritage and operations across 24 countries, Betsson’s strategy in Greece is centred around supporting historic clubs, strengthening local communities and contributing to the broader development of sport in the country. Following Mykonos Betsson and Aris Betsson, Peristeri Betsson BC represents the next step in building a network of sponsorships that carry meaningful cultural and community impact.

For Peristeri, the partnership provides strong strategic backing for the club’s competitive ambitions and its long-term mission to remain a reference point within Greek basketball. Both organisations share a commitment to professionalism, consistency and delivering high-quality experiences to fans. The collaboration will also include a suite of social impact initiatives focused on youth, education, equality and access to sport in Peristeri.

Andreas Nikolopoulos, Commercial Director at Betsson, said: “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”

Manos Kotsis, General Manager of Peristeri Betsson BC, said: “We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international. We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.”

The post Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC appeared first on European Gaming Industry News.

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