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The Future of Augmented and Virtual Reality
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While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.
There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.
AR in Marketing
Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.
Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.
Improving Manufacturing Efficiency
In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.
Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.
Applications in Healthcare
Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.
This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.
It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality
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Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!
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The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000, a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.
This 5×3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!
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Play Polar Buffalo Hold and Win Extreme 25,000 now!
“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games.
“The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”
The post Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000! appeared first on European Gaming Industry News.
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Ra’s Reckoning unleashes an epic clash of Egyptian gods
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Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt.
Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. Set in the scorched valleys of Egypt, this 6×5 cascading grid slot casts Ra, the all-seeing sun god, against the monstrous serpent Apophis, a primordial force of destruction. As players traverse this divine battleground, the looming presence of a blood-red eclipse intensifies the conflict, culminating in Ra’s cosmic reckoning.
Following in the footsteps of titles like Legacy of Egypt and Scroll of Dead, Ra’s Reckoning deepens Play’n GO’s commitment to storytelling through dynamic grid-based mechanics. The game’s escalating tension and vivid visual narrative ensure that Ra’s divine war leaves a lasting impression.
Divine Frames track the intensity of Ra’s power, upgrading through bronze, silver, and golden tiers as wins build. When Ra’s Blessing symbol appears, it unleashes these stored energies – revealing Coins, Jars, and Clash multipliers that bring the grid to life with celestial fury. The Mega Drop feature clears the grid of matching symbols beyond the winning cluster, pushing the chaos ever forward.
During Free Spins, Divine Frames persist between rounds, letting Ra’s influence grow stronger. In the heightened Divine Red Eclipse mode, these frames become super sticky, keeping the pressure on Apophis in a showdown of escalating divine forces.
Fans of Rich Wilde and the Amulet of Dead or Book of Dead will find familiar inspiration in this richly layered Egyptian mythos. Where those games explored the secrets of the underworld, Ra’s Reckoning elevates the stakes – delivering a god-level confrontation shaped by precision mechanics and narrative continuity.
Magnus Wallentin, Games Ambassador at Play’n GO said: “Ra’s Reckoning exemplifies our passion for combining thematic storytelling with innovative features. The evolving Divine Frames and Mega Drop mechanic create a sense of momentum and consequence with every cluster.”
Ra’s Reckoning is a high-impact grid slot where every move builds towards a celestial clash between order and oblivion.
The post Ra’s Reckoning unleashes an epic clash of Egyptian gods appeared first on European Gaming Industry News.
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Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz
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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.
The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.
With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.
“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”
David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.
This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.
The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.
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