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The Future of Augmented and Virtual Reality

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The Future of Augmented and Virtual RealityReading Time: 2 minutes

 

While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.

There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.

 

AR in Marketing

Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.

Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.

 

Improving Manufacturing Efficiency

In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.

Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.

 

Applications in Healthcare

Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.

This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.

It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards

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CHIPS, the gambling industry charity which provides bespoke powered wheelchairs to young people whom the National Health Service is unable to support, has been named Clarion Gaming charity partner.

Born out of the gambling industry the registered charity has presented more than 700 wheelchairs, in the process transforming the lives of recipient children and their families. CHIPS Chairs are designed and engineered to meet the specific physiological needs of each recipient and can cost up to £9,000.

Speaking ahead of the prestigious iGB Affiliate Awards, where she will outline the work of CHIPS, co-founder and Trustee Linda Lindsay said: “I am absolutely delighted to be partnering with the team at Clarion Gaming as we work to generate more funds to help children who have been denied the twin gifts of freedom and independence.

“Having worked with so many families I have seen at first hand the stress placed on them when they are informed that their child doesn’t meet the criteria to receive an National Health Service funded powered wheelchair. I’ve met children who can walk three metres which means that they don’t qualify, despite the fact that after four metres they are struggling to stand and even breathe.

“Many of the families CHIPS has helped over the years would not have been able to continue their children’s education with just a heavy pushchair supplied by the NHS but they’ve flourished and regained their independence and dignity with the powered chair that we have been able to provide thanks to the generosity of our supporters.

“I have attended virtually all of the 700+ presentations that we have made and every single one has had a transformative effect. On behalf of my Trustees, all of whom work for free meaning that every penny raised helps fund the purchase of the wheelchairs, I would like to say how excited we are to be working with the iGaming industry and in the process helping more youngsters to get mobile.”

The iGB Affiliate Awards which celebrate the achievements and innovations of the iGaming affiliate community are taking place Thursday 3 July at the Troxy the Grade II-listed Art Deco music venue on Commercial Road in Stepney, London.

 

The post CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards appeared first on European Gaming Industry News.

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Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award

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  • Brand-new F1® Allwyn Global Community Award will recognise and spotlight community-focused initiatives from across the world of Formula 1, with first winner to be presented at the Formula 1® Heineken Dutch Grand Prix 2025.
  • Allwyn to donate €100,000 to each winning initiative at four races this season.

Allwyn, the multi-national lottery-led entertainment company, and Formula 1 have today announced the launch of the F1® Allwyn Global Community Award. For the first time ever, community-focused initiatives across the world of Formula 1 will be spotlighted and celebrated on a global stage to showcase their positive impact on society. As well as global recognition, winning initiatives will each receive a €100,000 donation from Allwyn to further transform communities around the world.

Winners must demonstrate a meaningful contribution to society away from the racetrack, which could include advancements in education, culture, wellbeing or sustainability. For each race, the local promoter will identify Formula 1-linked community initiatives such as those run by teams, partners and media, which have had an impact in their country. A panel of three judges from Allwyn, Formula 1 and a local representative will agree the winner, who, in addition to the donation, will receive a trophy and a chance to visit a Formula 1 Grand Prix.

The creation of the F1® Allwyn Global Community Award is part of the multi-year partnership between Formula 1 and Allwyn, reflecting a shared commitment to driving positive change and giving back to the communities in which they operate. The first recipient will be presented with the F1® Allwyn Global Community Award ahead of the Formula 1® Heineken Dutch Grand Prix on 31 August. Three additional winners will be chosen later this season, recognising local initiatives at the home of Formula 1 races in the US (Austin and Las Vegas) and Mexico.

Allwyn’s ambition is to extend the Award to cover more races in the 2026 season and further celebrate projects which make a meaningful difference.

Robert Chvátal, Group CEO of Allwyn said: “Championing positive community impact is at the heart of what we do at Allwyn. Our partnership with Formula 1 is the perfect chance to demonstrate our commitment to communities through the creation of this inspiring F1® Allwyn Global Community Award, supporting the very best community initiatives around the world and bringing them to a huge global audience.”

Stefano Domenicali, President & CEO of Formula 1 said: “It is a pillar of our sport to leave a positive legacy where we race and for many years, we’ve worked with the promoters and regional organisations to do just that, from inviting children from local schools to the track to encourage them to consider a role in motorsport, through to funding education initiatives and welcoming local community outlets and charities to be part of the event. Every year 24 incredible venues open their doors to host us, and we are met with fantastic passion and love at the track and throughout the entire city, so I am very proud to launch the F1® Allwyn Global Community Award as part of our mission. We will give the local initiatives that go the extra mile for making their communities and make the world a better place the recognition and global platform they deserve.”

The F1® Allwyn Global Community Award will be presented at the following Grands Prix in 2025:

  • Formula 1® Heineken Dutch Grand Prix 2025 – 29 – 31 August 2025
  • Formula 1® MSC Cruises USA Grand Prix 2025 – 17- 19 October 2025
  • Formula 1® Gran Premio De La Cuidad De Mexico 2025 – 24 – 26 October 2025
  • Formula 1® Heineken Las Vegas Grand Prix 2025 – 20 – 22 November 2025

The post Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award appeared first on European Gaming Industry News.

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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

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HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.

From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.

Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.

My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.Zoltan Tuendik a.k.a. HPT.R

The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.

“Error by Design. Balance by Sound.”

HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.

This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.

Why FREQ404?

Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.

From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.

🔗 Follow and listen now on Mixcloud and Spotify.

📡 New mix every month. Stay tuned – this is only the beginning.

The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.

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