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The Future of Augmented and Virtual Reality

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ar-vr-future The Future of Augmented and Virtual RealityReading Time: 2 minutes

 

While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.

There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.

 

AR in Marketing

Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.

Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.

 

Improving Manufacturing Efficiency

In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.

Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.

 

Applications in Healthcare

Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.

This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.

It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iSoftBet scores slot hit with Hot Shots 2

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hot-shots-2 iSoftBet scores slot hit with Hot Shots 2
hot-shots-2-1 iSoftBet scores slot hit with Hot Shots 2Reading Time: 2 minutes

 

Supercharged sequel sees players shoot for epic wins with unlimited multipliers and unique Ultra Bet feature

 iSoftBet, the leading online and mobile casino content provider, has launched Hot Shots 2, inviting players to lace up their boots and score huge wins in this supercharged sequel.

Always at the forefront of innovation, iSoftbet has included their new Ultra Bet* feature on this slot-based football extravaganza, allowing players to place a single wager to unlock 50 high-octane games, collecting wins, multiplier stars and bonus rounds along the way. Ultra Bet offers a unique way to play, prioritising the most exciting game features for a more engaging player experience.

Launched at the same time as live action football leagues resume, Hot Shots 2 takes the proven successful model from the original Hot Shots, with expanding Wilds, and takes it to another level with an unlimited increasing win multiplier during Free Spins for even more ways to strike it lucky.

Five quirky footballers are the high paying symbols, each one representing their own country. A German Shepherd, French cockerel, Spanish Bull, British Bulldog and Portuguese Fox all battle it out for possession of the reels, ready to fire up players’ fortunes in this feature-filled slot.

Players can win big in a host of ways, including from win multipliers, expanding Wilds, Free Spins bonuses and the special Wild Golden Ball. Hit the back of the net with this symbol during Free Spins and the ball expands both vertically and horizontally as well as increasing the win multiplier.

Three or more Hot Shots symbols will see you qualify for the Free Spins round, where the unlimited win multiplier is in play and regular footballs on reels 2, 3 or 4 will expand to form multiple wilds. And it’s not full-time yet, as Free Spins can also be retriggered via bonus symbols during the feature.

Mark Claxton, Head of Games at iSoftBet, said: “Hot Shots was so popular we decided to launch a sequel with a supercharged bonus for players to score even bigger wins. Launching our new Ultra Bet feature on this game made perfect sense as it embraces the exciting and frantic nature of the “beautiful game” while also offering players a whole new way to play slots.

“The launch of Hot Shots 2 is perfectly timed with the restart of many football leagues around the world, something so many people have been eager to see. We are delighted with the result of the game and confident it will prove to be the perfect strike partner for sport-starved slot fans.”

(*Ultra Bet not available in some markets)

iSoftBet is a leader in compliance, licensed in 17 regulated markets across the globe and providing brands with the highest quality casino games and maximum speed to market.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iSoftBet scores slot hit with Hot Shots 2

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Pragmatic Play Gets Summer Started With Fruit Party

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fruit-party Pragmatic Play Gets Summer Started With Fruit Party
fruit-party-1 Pragmatic Play Gets Summer Started With Fruit PartyReading Time: < 1 minute

 

 Pragmatic Play, a leading content provider to the gaming industry, has released its colourful new title, Fruit Party.

The 7×7 videoslot is packed with fruity flavour and colour, with a cluster pay mechanic setting it apart from your traditional game. With every successful spin, more fruit cascades down onto the reels with Pragmatic Play’s tumbling wins feature.

The Golden Fruit acts as a scatter symbol and triggers the bonus feature when three or more land on the reels. In the Free Spins mode, every winning block has the chance to be randomly multiplied by 2x or 4x, which can be expanded further if any other blocks in the combination also contain a random multiplier, up to 256x the initial win, for lucrative results.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Fruit Party has all the colour and fun of any great summer bash, but this time it’s packed with wins.

“With an innovative cluster-style wins system and plenty of multipliers, Fruit Party can turn one spin into big payouts with its high volatility and action-packed Bonus Round!”

Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pragmatic Play Gets Summer Started With Fruit Party

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Kalamba Games appoints Piotr Simon as Product Owner

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piotr-kalamba Kalamba Games appoints Piotr Simon as Product Owner
piotr-kalamba-1 Kalamba Games appoints Piotr Simon as Product OwnerReading Time: < 1 minute

 

Kalamba Games has appointed Piotr Simon as Product Owner as the company looks to deepen and expand its product offering and Remote Gaming Server (RGS).

With substantial industry experience gained from his time at Game Desire and Yggdrasil, Simon will spearhead the company’s product development as it is set to fully roll-out its own RGS and promotional tools later this year.

Piotr Simon, said: “It’s a really exciting time to be joining Kalamba and to be working on such a key project. I look forward to contributing to Kalamba’s growth as it enters a new phase of its product offering and continues to innovate and lead on creating great content for the industry.”

Alex Cohen, COO at Kalamba Games, said: “As we move into another year of unprecedented growth, we are naturally looking to further strengthen the team with top talent and we’re really pleased to have Piotr on board to help build even more great products.

“Piotr has deep experience of developing great promotional tools and this will be invaluable to Kalamba as we enter a new stage of growth over the coming months.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Kalamba Games appoints Piotr Simon as Product Owner

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