Latest News
Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019
Reading Time: 3 minutes
Multiyear Agreement with Allied Esports for North America’s First Mobile Esports Arena
In time for CES 2019, HyperX, the gaming division of Kingston Technology Company, Inc., and Allied Esports, a global esports entertainment company, announced a multiyear naming rights agreement for North America’s first mobile esports arena, now named HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE, made its debut during CES 2018 and will return to the event next month at the Sands Convention Center to make its first 2019 appearance as HyperX Esports Truck.
Expanding HyperX’s presence at gaming, entertainment, lifestyle and music events around the country, the state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
In November, HyperX announced the naming rights to HyperX Esports Arena Las Vegas, and now with the mobile esports arena, the naming rights relationship between HyperX and Allied Esports continues to grow.
“HyperX is pleased to continue our relationship with Allied Esports,” said Daniel Kelley, director of corporate marketing, HyperX. “Having the HyperX Esports Truck, and beyond, gives us even more opportunities to reach gamers at tournaments, festivals and sports events in 2019.”
During CES 2019, HyperX will be showing new products including gaming headsets, mice, keyboards, RGB memory products, and its first HyperX USB microphone for streamers, influencers and casters. HyperX will announce a new gaming headset designed in collaboration with a Southern California headphone manufacturer, featuring fully immersive audio capabilities. The products will be demonstrated at The Venetian press suite and CES Unveiled and Pepcom Digital Experience press events.
Beyond the electronics show, Las Vegas visitors on the strip can now witness the newly revealed HyperX Esports Arena Las Vegas and the new large signage installation on the Luxor Hotel. A time-lapse video of the HyperX logo going up for the world to see from air and land can be viewed here.
Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting an innovative advertising campaign featuring HyperX esports, traditional sports and music ambassadors, incorporating their unique vision into the campaign. This campaign is expected to be seen on broadcast, digital and social channels in 2019.
|
HyperX CES events and activities: |
||||||
|
HyperX Meeting Suite: |
Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236 | |||||
|
CES Unveiled Media Event: |
Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event) | |||||
|
Pepcom Digital Experience: |
Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event) | |||||
|
CES Esports Panel: |
Daniel Kelley, director of corporate marketing, will provide insight on the “Esports: The New Playground for Marketers” panel |
|||||
| Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9 | ||||||
|
HyperX Esports Truck: |
The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories. | |||||
|
HyperX Esports Arena: |
The newly named HyperX Esports Arena will greet visitors arriving by air or by land, and photo opportunities are available by the new arena signage on the Luxor Hotel. |
|||||
HyperX recently announced achieving the No.1 position in PC gaming headset revenue in the U.S. for two years running, according to NPD. HyperX continues to support and expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity brand ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings. Over 550 Esports players and gaming influencers are included in HyperX roster of ambassadors.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Source: Latest News on European Gaming Media Network
Latest News
New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market
Reading Time: 2 minutes
European countries with higher tax and regulation of their betting and gaming markets are more likely to see increased black market activity, according to a report produced by PwC and published by the BGC.
The study, Impact of the taxation and regulatory environment on European online betting and gaming markets, draws clear links between restrictive policy regimes across Europe and black-market growth.
Countries such as France (57% black market), Sweden (35%) and the Netherlands (37%) have seen large proportions of their gambling markets move offshore.
By contrast, Spain and Denmark, where tax rates are moderate and licensing systems open, maintain higher levels of onshore participation – with only around 11% of gambling taking place outside the regulated sector.
The report reveals that around 5% of all online betting and gaming in the UK now takes place on unlicensed black-market websites. This is equivalent to hundreds of millions of pounds in untaxed, unregulated activity and marks a sharp rise from a previous estimate in 2021, when the black market was thought to account for only 3.3% of total spend.
The report concludes that higher effective tax rates and tighter rules consistently lead to smaller regulated markets, while jurisdictions that liberalise and maintain balanced taxation enjoy stronger growth.
The findings also challenge the assumption that higher gambling duties increase public revenues. Between 2019 and 2024, countries with tax rates below 25% of gross gaming revenue saw annual growth in tax receipts of 13%, compared to 9% in higher-tax jurisdictions.
Operators facing steeper duties typically cut back on marketing and promotions, the analysis found, making licensed platforms less competitive.
The report shows how operators respond to higher regulatory and tax environments by adjusting gross win pricing, reducing bonuses and reducing spending. This makes the player proposition less attractive.
The findings come as the Treasury prepares its Autumn Budget and reportedly considers potential changes to remote betting and gaming duties.
While Britain remains among the world’s safest and most highly regulated gambling markets, the report demonstrates the potential impact of increasing taxes.
Grainne Hurst, CEO of the Betting and Gaming Council, said: “Britain has one of the safest gambling markets in Europe but if the Treasury isn’t careful, we could quickly end up like France or Sweden, with huge black markets contributing nothing in tax, offering zero player protection, and providing no funding for sport or the economy.
“Well-balanced regulation and fair taxes protect players, raise more revenue for the Treasury, and support thousands of jobs. Unlicensed operators do none of those things.”
The post New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market appeared first on European Gaming Industry News.
Latest News
WorldMatch Partners with Solverde
Reading Time: < 1 minute
In a bold move set to redefine Portugal’s online gaming landscape, WorldMatch has partnered with Solverde.pt, taking the online casino experience to new heights.
Solverde.pt, the undisputed leader in Portugal’s online casino market, has been setting trends since 2017. Backed by over 50 years of expertise from the Solverde Group—known for its five iconic land-based casinos and hotels across the country—Solverde.pt offers players a thrilling blend of trust, innovation and an extensive gaming portfolio. Now, with WorldMatch joining forces, the stakes are higher than ever.
This partnership brings the best of both worlds: WorldMatch’s cutting-edge gaming technology and Solverde.pt’s unmatched market presence. Players can now enjoy WorldMatch’s rich catalog of slots, from thrilling themes to ground-breaking mechanics, on Solverde.pt. It’s the perfect combination of innovation and reliability, offering Portuguese players an immersive, next-level gaming experience.
“WorldMatch’s collaboration with Solverde.pt isn’t just another partnership—it’s a game changer. We’re bringing a world-class gaming experience to one of Portugal’s most trusted platforms. This partnership will not only elevate the online gaming scene but will also pave the way for future innovations in the industry,” said Gabriele De Lorenzi, Commercial Director at WorldMatch
“World Match’s reputation for high-quality, innovative games and features aligns perfectly with our commitment to offer the best games to our players. We look forward to bring their engaging content, further enhancing our portfolio within Portugal digital entertainment,” said Sérgio Pascoal, Head of R&D at Solverde.pt
Already recognized as the first Portuguese casino to introduce Crash Games in 2024, Solverde.pt continues to be a trendsetter in the market. With this partnership, WorldMatch strengthens its position as a global leader in iGaming, setting the stage for more thrilling releases and innovations to come.
The post WorldMatch Partners with Solverde appeared first on European Gaming Industry News.
Latest News
UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
Reading Time: 2 minutes
UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
-
Latest News3 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News3 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
-
Latest News3 months ago
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation
-
Latest News2 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi




You must be logged in to post a comment Login