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Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019

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Multiyear Agreement with Allied Esports for North America’s First Mobile Esports Arena

 

In time for CES 2019, HyperX, the gaming division of Kingston Technology Company, Inc., and Allied Esports, a global esports entertainment company, announced a multiyear naming rights agreement for North America’s first mobile esports arena, now named HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE, made its debut during CES 2018 and will return to the event next month at the Sands Convention Center to make its first 2019 appearance as HyperX Esports Truck.

Expanding HyperX’s presence at gaming, entertainment, lifestyle and music events around the country, the state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.

In November, HyperX announced the naming rights to HyperX Esports Arena Las Vegas, and now with the mobile esports arena, the naming rights relationship between HyperX and Allied Esports continues to grow.

“HyperX is pleased to continue our relationship with Allied Esports,” said Daniel Kelley, director of corporate marketing, HyperX. “Having the HyperX Esports Truck, and beyond, gives us even more opportunities to reach gamers at tournaments, festivals and sports events in 2019.”

During CES 2019, HyperX will be showing new products including gaming headsets, mice, keyboards, RGB memory products, and its first HyperX USB microphone for streamers, influencers and casters. HyperX will announce a new gaming headset designed in collaboration with a Southern California headphone manufacturer, featuring fully immersive audio capabilities. The products will be demonstrated at The Venetian press suite and CES Unveiled and Pepcom Digital Experience press events.

Beyond the electronics show, Las Vegas visitors on the strip can now witness the newly revealed HyperX Esports Arena Las Vegas and the new large signage installation on the Luxor Hotel. A time-lapse video of the HyperX logo going up for the world to see from air and land can be viewed here.

Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting an innovative advertising campaign featuring HyperX esports, traditional sports and music ambassadors, incorporating their unique vision into the campaign. This campaign is expected to be seen on broadcast, digital and social channels in 2019.

HyperX CES events and activities:

HyperX Meeting Suite:

Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236

CES Unveiled Media Event:

Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event)

Pepcom Digital Experience:

Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event)

CES Esports Panel:

Daniel Kelley, director of corporate marketing, will provide insight on the “Esports: The New Playground for Marketers” panel

Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9

HyperX Esports Truck:

The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories.

HyperX Esports Arena:

The newly named HyperX Esports Arena will greet visitors arriving by air or by land, and photo opportunities are available by the new arena signage on the Luxor Hotel.

HyperX recently announced achieving the No.1 position in PC gaming headset revenue in the U.S. for two years running, according to NPD. HyperX continues to support and expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity brand ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings. Over 550 Esports players and gaming influencers are included in HyperX roster of ambassadors.

About HyperX:

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots

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Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program.

Following the success of Thorfinn’s Journey, Vault Rush delivers a fresh yet nostalgic experience, combining the charm of traditional slot machines with modern, high-energy gameplay mechanics.

This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits. At its core, the game introduces the Power Vault feature, where Vault Symbols transform into random paying symbols, adding an extra layer of excitement to every spin. Meanwhile, the Power Bet option allows players to increase their bet for even more Vault Symbols, enhancing winning potential. With a 95.9% RTP, high volatility, and a maximum payout of 4000x the bet, Vault Rush is designed to deliver electrifying gameplay with big-win potential.

“YUGO Workshop has once again showcased its ability to craft a game that captures both the nostalgic essence of classic slots and the thrill of modern online gaming,” said Thomas Nimstad, CEO of Million Games.

“This is exactly the kind of innovation we envisioned with the Million Stars program – giving talented studios the opportunity to create engaging, high-quality casino experiences. Following the positive reception of Thorfinn’s Journey, we’re confident that Vault Rush will be another big success.”

As the second title from YUGO Workshop under the Million Stars program, Vault Rush further cements the partnership’s commitment to delivering standout gaming experiences. The game is now available across Million Games’ network, ready to immerse players in an exhilarating vault-cracking adventure.

The post Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots appeared first on European Gaming Industry News.

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Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion

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HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.


Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?

We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.

Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.


A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?

I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.

This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.


With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?

When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.

One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.

Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.


Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?

We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.

On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.


As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?

I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.

I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.

Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.

With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!

Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!

The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.

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Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets

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March brings some of the most anticipated football clashes across Europe, including Champions League knockout battles, Premier League showdowns, and UEFA Nations League fixtures. To mark the occasion, WinSpirit has introduced a dedicated Weekly Tournament Series, giving bettors the opportunity to compete across four weeks and claim a share of the Freebet prize pool.
4 Weeks. 4 Tournaments. 2,500 USD in Freebets.
As the football calendar intensifies with Liverpool vs. PSG, Arsenal vs. Chelsea, and Germany vs. Italy, WinSpirit introduces a new Weekly Tournament Series designed to bring even more excitement to sports betting. Across four weeks, participants can compete in a points-based system, with the top 10 players in each tournament earning Freebets.
Tournament Schedule & Prize Pool
  • March 7–11 – 500 USD in Freebets
  • March 14–18 – 500 USD in Freebets
  • March 21–25 – 500 USD in Freebets
  • March 28–April 1 – Grand Finale: 1,000 USD in Freebets
How to Join the Action
  • Place bets with min odds of 1.50
  • Earn 1 point for every qualifying bet (1 EUR = 1 point)
  • Climb the leaderboard and finish in the top 10 to win
The Weekly Tournament Series will be available on the WinSpirit platform according to the schedule.

The post Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets appeared first on European Gaming Industry News.

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