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A Sure Bet: Cruise Ship Casinos Pay Off with Jackpots, Friends and Making Guests Feel at Home
Reading Time: 4 minutes
When Texan Glenda Ostrokol gets on a ship she has a plan: Get to the casino as soon as it opens. She does not gamble on land. But in cruise ship casinos, she’s a big player, and receives all the perks that go along with that status.
“Carnival Cruise Line just makes it so much fun,” Ostrokol says. “I do love slot machines, and I play them all. And the casino team takes really good care of me.”
David Simpson of Leesburg, Fla., says arriving at a ship casino is akin to coming home. He and fellow Carnival Cruise Line players communicate through a dedicated Casino Fan Facebook page.
“We go in there and meet other friends we cruise with from all over the U.S.,” Simpson says. “There’s always somebody we know, people from Texas, Idaho, North Carolina. And there’s not a ship that we go on that we don’t know the casino team.”
Unlike with casinos on land, cruise guests are typically on board for a week or more, time for relationships to develop.
“We offer them a warm and friendly environment where they can interact with fellow cruisers,” says Marty Goldman, senior vice president of global casino operations for Carnival Corporation. “And we have an engaging casino team that takes the time to understand guest needs. We want to ensure that we are different from a typical casino in that way.”
Since joining Carnival Corporation from Caesars Entertainment in 2012, Goldman has overseen tremendous growth in the casino realm – as the world’s largest cruise company has expanded its gaming operations around the world.
Casino play is popular on all the cruise lines under the Carnival Corporation banner. In addition to Carnival Cruise Line, this includes Princess Cruises, Holland America Line, Cunard, Seabourn, German line AIDA Cruises, Italian line Costa Cruises, British line P&O Cruises and P&O Cruises Australia.
Across the fleet, the most popular gaming option is slots, with Americans and Australians particularly big fans. With more than 100 casinos, Carnival Corporation sees a guest spinning the reels on a slot machine 112 times per second, making it by far the most popular form of gaming.
Tournament play is tremendously popular on ships in North America, and Carnival Corporation has plans to expand slot tournaments elsewhere around the world.
The company paid out more than $1 million in tournaments in the past year. This includes special branded events with tie-ins to Wheel of Fortune and Monopoly, the latter being for the biggest prize money the company ever paid. With guests flocking to these events, they will be expanded across the fleet, with a marquee Spin & Sail event on Carnival Cruise Line in 2019.
Though blackjack is preferred in the United States, the casinos cater to a wide array of tastes for games offering roulette, baccarat and a variety of poker games in different markets.
Goldman says the gaming crowd appreciates innovation, so his team is always on the lookout for what’s new and what people want to play on a regional basis.
Among options trending now are arcade-style games for adults and lottery-style scratch tickets.
“We are always looking at what else may be popular,” Goldman says. “We want to appeal to as broad an audience as possible.”
For frequent players, Carnival Cruise Line’s Carnival Players Club is “unlike anything else anywhere on land or sea,” Goldman says. Players clubs are also available on Princess Cruises, Holland America Line and expanding to some of the corporation’s international brands.
Based on play, perks for players include everything from complimentary drinks to free cabins. Special events see top players invited to participate in unique and exciting experiences, which elevates the energy in the casino for all guests.
“People like engaging with other people who play,” says Goldman.
Behind the scenes, a new casino management system will allow more customized incentives for players.
“We will be able to offer an incentive based on what you are playing in real time,” Goldman says.
As it looks to expand its audience, Carnival Corporation has strategic partnerships with casinos on land, with qualified players offered a certificate for a free cruise. This enables the cruise company to draw new-to-cruise players to its casinos.
There are some differences in cruise ship play. With a more relaxed atmosphere, game table minimums are typically lower, for instance. While they vary by ship, itinerary and even time of day, it’s rare to find a minimum over $25.
In the friendly, guest-centric environment waging limits are adjusted based on a player’s personal preferences. “We have some very high limit players, not much different than you would see with land-based casinos,” Goldman says.
With nearly 60 cruises under her belt since 2002, Ostrokol has stories to tell – like the time earlier this year when she won $14,790 on a slot machine on the Carnival Vista, a ship with more than 250 machines.
“I thought I had won $1,400, and said, ‘Okay, I can play tomorrow.’ When I realized it was more, I screamed,” she says, laughing. She used her payout for a down payment on a wheelchair accessible van.
Simpson, a blackjack player who occasionally dabbles in slots, plays a few times a year in Las Vegas, but says ships are decidedly friendlier places. His biggest shipboard win was a $25,000 blackjack hand, “on the Lucky Ladies.” He also won a slot tournament on the Carnival Breeze.
“The best way to describe what time of day you can find me in the casino, is whenever it’s open,” Simpson says with a laugh. He’s been known to play well into the night and hit a ship’s 24-hour pizzeria to watch the sunrise.
Simpson says in addition to gaming, he enjoys Carnival Cruise Line’s specialty dining, such as La Cucina for Italian and Gigi’s for pan-Asian cuisine.
And then there are all the additional virtues of cruising. In traditional gaming resorts, you are in one place with one focus. On cruise ships, gaming comes with a wealth of other fun entertainment and activities – including visiting several exciting destinations during your vacation.
Carnival Corporation offers a variety of casino experiences, whether guests want to dress up like James Bond or go completely casual. There are classic casinos on Holland America Line and P&O Cruises in the United Kingdom, and smaller, more intimate experiences on ultra-luxury line Seabourn. You can even play while crossing the Atlantic on a luxurious Cunard ocean liner.
“From a casino perspective, we can offer something for everybody, every day, all across the globe, which no one else can do,” Goldman says.
Fun facts from Carnival Corporate Global Casino Operations:
Slot machines on Carnival Corporation ships produce more than 3.5 billion hand pulls per year.
More than 56,000 slots jackpots are paid out each year, an average of more than 155 per day.
On Carnival Corporation ships, blackjack players older than 60 are twice as skillful as players younger than 30.
In the largest annual tournaments, on Carnival Cruise Line and Princess Cruises, players vie for a share of a $200,000 pot.
The 2,600-strong Carnival Corporation shipboard casino team represents 79 nationalities.
SOURCE Carnival Corporation & plc
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New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market
Reading Time: 2 minutes
European countries with higher tax and regulation of their betting and gaming markets are more likely to see increased black market activity, according to a report produced by PwC and published by the BGC.
The study, Impact of the taxation and regulatory environment on European online betting and gaming markets, draws clear links between restrictive policy regimes across Europe and black-market growth.
Countries such as France (57% black market), Sweden (35%) and the Netherlands (37%) have seen large proportions of their gambling markets move offshore.
By contrast, Spain and Denmark, where tax rates are moderate and licensing systems open, maintain higher levels of onshore participation – with only around 11% of gambling taking place outside the regulated sector.
The report reveals that around 5% of all online betting and gaming in the UK now takes place on unlicensed black-market websites. This is equivalent to hundreds of millions of pounds in untaxed, unregulated activity and marks a sharp rise from a previous estimate in 2021, when the black market was thought to account for only 3.3% of total spend.
The report concludes that higher effective tax rates and tighter rules consistently lead to smaller regulated markets, while jurisdictions that liberalise and maintain balanced taxation enjoy stronger growth.
The findings also challenge the assumption that higher gambling duties increase public revenues. Between 2019 and 2024, countries with tax rates below 25% of gross gaming revenue saw annual growth in tax receipts of 13%, compared to 9% in higher-tax jurisdictions.
Operators facing steeper duties typically cut back on marketing and promotions, the analysis found, making licensed platforms less competitive.
The report shows how operators respond to higher regulatory and tax environments by adjusting gross win pricing, reducing bonuses and reducing spending. This makes the player proposition less attractive.
The findings come as the Treasury prepares its Autumn Budget and reportedly considers potential changes to remote betting and gaming duties.
While Britain remains among the world’s safest and most highly regulated gambling markets, the report demonstrates the potential impact of increasing taxes.
Grainne Hurst, CEO of the Betting and Gaming Council, said: “Britain has one of the safest gambling markets in Europe but if the Treasury isn’t careful, we could quickly end up like France or Sweden, with huge black markets contributing nothing in tax, offering zero player protection, and providing no funding for sport or the economy.
“Well-balanced regulation and fair taxes protect players, raise more revenue for the Treasury, and support thousands of jobs. Unlicensed operators do none of those things.”
The post New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market appeared first on European Gaming Industry News.
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WorldMatch Partners with Solverde
Reading Time: < 1 minute
In a bold move set to redefine Portugal’s online gaming landscape, WorldMatch has partnered with Solverde.pt, taking the online casino experience to new heights.
Solverde.pt, the undisputed leader in Portugal’s online casino market, has been setting trends since 2017. Backed by over 50 years of expertise from the Solverde Group—known for its five iconic land-based casinos and hotels across the country—Solverde.pt offers players a thrilling blend of trust, innovation and an extensive gaming portfolio. Now, with WorldMatch joining forces, the stakes are higher than ever.
This partnership brings the best of both worlds: WorldMatch’s cutting-edge gaming technology and Solverde.pt’s unmatched market presence. Players can now enjoy WorldMatch’s rich catalog of slots, from thrilling themes to ground-breaking mechanics, on Solverde.pt. It’s the perfect combination of innovation and reliability, offering Portuguese players an immersive, next-level gaming experience.
“WorldMatch’s collaboration with Solverde.pt isn’t just another partnership—it’s a game changer. We’re bringing a world-class gaming experience to one of Portugal’s most trusted platforms. This partnership will not only elevate the online gaming scene but will also pave the way for future innovations in the industry,” said Gabriele De Lorenzi, Commercial Director at WorldMatch
“World Match’s reputation for high-quality, innovative games and features aligns perfectly with our commitment to offer the best games to our players. We look forward to bring their engaging content, further enhancing our portfolio within Portugal digital entertainment,” said Sérgio Pascoal, Head of R&D at Solverde.pt
Already recognized as the first Portuguese casino to introduce Crash Games in 2024, Solverde.pt continues to be a trendsetter in the market. With this partnership, WorldMatch strengthens its position as a global leader in iGaming, setting the stage for more thrilling releases and innovations to come.
The post WorldMatch Partners with Solverde appeared first on European Gaming Industry News.
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UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
Reading Time: 2 minutes
UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
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