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Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth
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Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth and Facilitate Esports Engagement for Major Global Brands
Led by Seven Peaks Ventures, investors include Madrona Venture Group, Vulcan Capital, and new investor aXiomatic Gaming
Matcherino, the leading online platform that powers the business of esports by enabling game publishers and tournament organizers to seamlessly manage esports events, and provide global brands with the unique ability to reach and engage with valuable esports audiences, today announced that it has closed a $2.7 million investment round. The financing was led by Seven Peaks Ventures. New investor aXiomatic Gaming also joined this round, and existing investors Madrona Venture Group and Vulcan Capital also participated in the financing.
This investment will fuel the ongoing expansion of the go-to-market and platform development teams, in order to support the global ecosystem of game publishers, tournament organizers and global brands that want to engage with massively expanding esports audiences. Specifically, the capital will enable Matcherino to further develop expanded prize pool management, custom game content commerce and programmatic sponsorship campaign delivery and measurement tools.
Leo Hsu, Director, Strategy at aXiomatic said “aXiomatic’s esports investment strategy targets dynamic companies across the esports ecosystem with potential to enrich player experience or deepen audience engagement. Matcherino’s unique platform ticks both boxes: bringing fan-backed tournaments to life while providing an authentic channel for publishers and sponsors to interact with consumers.”
Goldman Sachs projects that the esports industry will grow to become a $3 billion dollar industry by 2022, and monthly viewership of esports events will exceed 300 million. Given this growth, large global brands are actively exploring how to reach this growing audience that has unique demographics and interests.
Matcherino is the only esports event management platform that enables sponsors to reach esports fans at scale through native placements that drive measured results though targeted messaging and actions for global brands, providing significantly more than just impression-based offerings.
“Major global brands are interested in engaging esports fans but are looking for ways to measure the ROI of their esports expenditures,” said John Maffei, Matcherino CEO. “Matcherino helps brands easily reach and deeply engage with esports audiences across hundreds of tournaments each month and lets these sponsors drive the actions and results they value in a measurable way.”
About Matcherino
Matcherino builds software that enables game publishers and tournament organizers to run successful esports events. The Matcherino platform includes tools to increase tournament prize pools including the ability for fans to buy custom game content from publishers as well as support for sponsors through actionable advertising campaigns.
Matcherino also offers financial services including prize pool escrow services and the transparent, documented and tax compliant distribution of tournament prize pools after their completion. Over four thousand tournaments have been powered by the Matcherino platform.
Source: Latest News on European Gaming Media Network
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Levy announcement: GamCare statement and data
Statement:
Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.
“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.
“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.
“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”
Additional new data from GamCare
- Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
- The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
- The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.
Activity | 2020-2021 | 2021-2022 | 2022-2023 | 2023-2024 |
Online Slots | 33.6% | 45.8% | 43.9% | 44.6% |
The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.
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Play’n GO announces exclusive game launch with Hard Rock Bet
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.
Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.
The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.”
Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.”
To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com.
The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
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