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Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth

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Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth and Facilitate Esports Engagement for Major Global Brands 

Led by Seven Peaks Ventures, investors include Madrona Venture Group, Vulcan Capital, and new investor aXiomatic Gaming

Matcherino, the leading online platform that powers the business of esports by enabling game publishers and tournament organizers to seamlessly manage esports events, and provide global brands with the unique ability to reach and engage with valuable esports audiences,  today announced that it has closed a $2.7 million investment round. The financing was led by Seven Peaks Ventures. New investor aXiomatic Gaming also joined this round, and existing investors Madrona Venture Group and Vulcan Capital also participated in the financing.

This investment will fuel the ongoing expansion of the go-to-market and platform development teams, in order to support the global ecosystem of game publishers, tournament organizers and global brands that want to engage with massively expanding esports audiences. Specifically, the capital will enable Matcherino to further develop expanded prize pool management, custom game content commerce and programmatic sponsorship campaign delivery and measurement tools.

Leo Hsu, Director, Strategy at aXiomatic said “aXiomatic’s esports investment strategy targets dynamic companies across the esports ecosystem with potential to enrich player experience or deepen audience engagement. Matcherino’s unique platform ticks both boxes: bringing fan-backed tournaments to life while providing an authentic channel for publishers and sponsors to interact with consumers.”

Goldman Sachs projects that the esports industry will grow to become a $3 billion dollar industry by 2022, and monthly viewership of esports events will exceed 300 million. Given this growth, large global brands are actively exploring how to reach this growing audience that has unique demographics and interests.

Matcherino is the only esports event management platform that enables sponsors to reach esports fans at scale through native placements that drive measured results though targeted messaging and actions for global brands, providing significantly more than just impression-based offerings.

“Major global brands are interested in engaging esports fans but are looking for ways to measure the ROI of their esports expenditures,” said John Maffei, Matcherino CEO. “Matcherino helps brands easily reach and deeply engage with esports audiences across hundreds of tournaments each month and lets these sponsors drive the actions and results they value in a measurable way.”

About Matcherino

Matcherino builds software that enables game publishers and tournament organizers to run successful esports events. The Matcherino platform includes tools to increase tournament prize pools including the ability for fans to buy custom game content from publishers as well as support for sponsors through actionable advertising campaigns.

Matcherino also offers financial services including prize pool escrow services and the transparent, documented and tax compliant distribution of tournament prize pools after their completion. Over four thousand tournaments have been powered by the Matcherino platform.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

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HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.

From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.

Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.

My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.Zoltan Tuendik a.k.a. HPT.R

The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.

“Error by Design. Balance by Sound.”

HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.

This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.

Why FREQ404?

Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.

From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.

🔗 Follow and listen now on Mixcloud and Spotify.

📡 New mix every month. Stay tuned – this is only the beginning.

The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.

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‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona

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Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.

The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction.  The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.

Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”

“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”

The post ‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona appeared first on European Gaming Industry News.

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MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards

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The online gaming sector in Spain gathered yesterday in Madrid to celebrate the 10th edition of the Jdigital Awards 2025, an event that brought together operators, providers, and industry figures at the WPP La Matriz Campus. During the gala, cleverly hosted by non-verbal communication expert Jordi Reche, MGA Games was recognized as the Best Technology Provider, reaffirming its leading position in innovation and product development.

The award acknowledges the company for always staying one step ahead, tirelessly innovating, and offering reliable, effective, and close customer support. MGA Games proves that technology can also have a soul when it is placed at the service of clients and the growth of the sector—an essential ally for the online gaming industry in Spain.

The evening was full of memorable moments and familiar faces, including Jesús Martínez, General Director of Technological Innovation of Melilla, and Felipe Masa, Director at EY and tax advisor for Ceuta. As is tradition, the main star was the now-iconic “golden duck”—the unique statuette awarded as a prize, symbolizing the highest recognition of excellence in Spain’s online gaming industry. With its unmistakable silhouette, it once again shone amidst applause and countless photos.

This new award adds to the accolades the company has earned to date, including Jdigital Awards for Best Technology Provider (2018 and 2024), Best Product for Gnomos Mix (2022) and La Voz (2023), Best Initiative for Promoting Gaming Activity for the Spanish Celebrities productions (2022), and Best Technological Innovation Initiative (2024) for its ongoing reinvention and contribution to product certification.

The post MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards appeared first on European Gaming Industry News.

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