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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America’s Largest Regional Gaming Operator

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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America's Largest Regional Gaming OperatorReading Time: 4 minutes

 

New program to expand and enrich Penn National’s player database, driving customer loyalty and increasing revenue through data-driven insights
Innovative application and on-site credit card issuance capabilities will allow customers to get their new card instantly at many of Penn National’s 40 properties nationwide

 

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new agreement to provide co-brand credit card services for Penn National Gaming (NASDAQ: PENN), North America’s largest regional gaming and entertainment company, subject to any requisite regulatory approvals. The credit card program will expand and enrich Penn National’s customer loyalty program.

Penn National Gaming, which recently acquired Pinnacle Entertainment, now operates 40 properties in the U.S., including multiple Hollywood Casinos, Ameristar Casinos, L’Auberge Casino, the Tropicana Las Vegas and the M Resort Spa & Casino. The company’s industry-leading loyalty program currently offers its customers the opportunity to earn points for gaming and other purchases at its locations. The addition of the credit card program allows customers to earn even more points on hotel, dining and non-gambling entertainment purchases at the company’s properties, while earning additional points when they use the card elsewhere for daily purchases.

Alliance Data’s innovative Frictionless Mobile CreditSM and Instant Card Issuance capabilities will simplify and accelerate the process of applying for and receiving the credit card. Alliance Data’s patent-pending Frictionless Mobile Credit capability enables customers to apply for the card in a matter of seconds from anywhere within a Penn National property through a text message and a few keystrokes. Approved customers receive their card within minutes, printed onsite at many Penn National property through Alliance Data’s Instant Card Issuance capability. Penn National will also leverage Alliance Data’s full suite of data-driven marketing services to gain further customer insights and increase loyalty.

“Our agreement with Alliance Data will allow us to offer customers additional ways to earn valuable benefits, while increasing our current customers’ loyalty and providing us with new insights to help reach even more customers,” said Jennifer Weissman, Chief Marketing Officer, Penn National Gaming. “Alliance Data, through its innovative approach to marketing and loyalty, has demonstrated the ability to drive top-line sales in our industry, and we are excited for the credit card program to contribute to our continued growth.”

Melisa Miller, president, Alliance Data’s card services business, added, “We look forward to leveraging the winning combination of innovative technology and data-driven insights to connect with loyal Penn National enthusiasts and to enable them to earn even more of what they love. By increasing customers’ access to the exceptional experiences they already enjoy, we are confident our unique partnership will help Penn National continue its impressive growth story.”

 

About Penn National
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. Reflecting the recent completion of the Pinnacle Entertainment transaction the Company now operates 40 facilities in 18 jurisdictions.  In total, Penn National facilities feature approximately 49,000 gaming machines, 1,200 table games and approximately 9,000 hotel rooms.  The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.

About Alliance Data’s card services business
Based in Columbus, Ohio, Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world’s most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

F

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.

Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

 

Source: Alliance Data Systems Corporation


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 10/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has unveiled Irish Treasures 2 – the follow up to the hugely successful original Irish Treasures – Leprechaun’s Fortune. Players return to an enchanted forest that shimmers with green embers under a darkened canopy. The game is set within a 5×3 format, framed in a wooden frame to give the feeling of being inside an old Irish drinking tavern. A red-haired pixie, pot of gold, beer tankard and wooden pipe complete the rustic feel.

BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels. Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.

Push Gaming reinvigorates classic entertainment with its homage to retro fruit machines in its latest release, Power Vault. This slot is the debut game from Reel Hot Games, a new sub-brand of Push Gaming, blending nostalgic slot themes with innovative mechanics for players seeking lower and medium volatility. Blending modern mechanics with classic aesthetics, Power Vault is played across 3×3 reels and five paylines. Players must match iconic symbols like sevens, bars and bells across these pay lines to be awarded a win.

Prepare to face the legendary Gorgon in Medusa’s Madness, a mythology-infused slot where every cascade brings players closer to her petrifying power. Step into the depths of Medusa’s lair, where a 5×5 cascading grid slot awaits those daring enough to confront the serpent-haired queen. Clusters of four or more symbols trigger wins, charging the mysterious Portal to unlock powerful effects. With Special Wilds, symbol removals, and the chance to summon Medusa’s Mega Wild form, players must tread carefully if they hope to escape unscathed.

Hölle Games has released Jolly Wild Deluxe slot game, a 6×3 return of the Jolly character who some might say is more suited to a horror franchise than a slot. This time the Jolly brings a companion, a gold-faced twin who acts as a multiplier and awards 2x in the base game for any active payline. However subsequent Jollies also multiply, meaning that a payline reward could be multiplied by up to 32x.

Introducing Steamworks – Gears of Fortune, the newest offering from the acclaimed game studio Peter & Sons. This medium volatility video slot boasts unique game mechanics and immerses players in a dystopian, steam-powered universe nestled within the ruins of an industrial city, where the gears of fortune determine your destiny!

Strike gold with Dynamite Trio from Booming Games, the explosive slot featuring a thrilling 3-pot feature! Join the prospector on a deep mining adventure, where golden nuggets of fun and features are waiting to be uncovered. Put on your hard hat and brace yourself for some of the most exciting bonuses and rewards yet! Dynamite Trio is a 3×5, 20-line slot packed with exciting features. At the core of the game is the 3-pot system, with three powerful dynamite Scatters: Boost, Expand, and Collect.

Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator. This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic. The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.

Evoplay has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains. Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins. Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout.

The post Week 10/2025 slot games releases appeared first on European Gaming Industry News.

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European Esports Championship 2025 to Take Place from July 9-13

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The International Esports Federation (IESF) is thrilled to announce that the European Esports Championship 2025 will be hosted in Pristina, Kosovo, from 9-13 July. This tournament will bring together 180 esports athletes from across Europe, competing in some of the world’s most popular game titles.

The championship will feature:
Counter Strike 2 –  Top 16 teams
Counter Strike 2  Women – Top 8 teams
Dota 2 – Top 12 teams

The road to Pristina begins with an intense online qualification stage, taking place from 16 May to 1 June. The top-performing teams from this stage will earn their spot at the European Esports Championship, where they will battle for national glory in front of a passionate esports audience.

“We are excited to bring the European Esports Championship to Pristina, a city with an emerging esports scene and a strong community of gamers. This event will showcase the incredible talent of European players and reinforce the growing significance of esports in the region,” said Igor Nedeski, Esports Manager at IESF.

The European Esports Championship 2025 promises high-level competition,live broadcasts, and a thrilling esports experience for both players and fans. More details regarding match schedules, venue information, and streaming platforms will be revealed in the coming weeks.

The post European Esports Championship 2025 to Take Place from July 9-13 appeared first on European Gaming Industry News.

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RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival

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RaceiQ metrics – the revolutionary data which offers exciting new tools and insights into how we assess horse racing – are now available for free to view on www.racingtv.com and Racing TV Apps.

The metrics – available for all British and Irish races – will prove a valuable tool for all race-fans and punters, especially ahead of the sport’s biggest betting week, next week’s Cheltenham Festival.

Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis – and is now available for everyone to access (no login required) via Racing TV’s newly enhanced results pages.

Racing TV users can see how horses fared across the full suite of RaceiQ metrics only minutes after every race in Britain and Ireland. This underlying tracking data is provided by Coursetrack, the award-winning live, in-race timing information system, for RMG and Irish racecourses, and also from TPD in respect of other UK racecourses.

The metrics are available in the “expanded view” of the standard Result tab, and in a new RaceiQ Comparison tab, which enables a quick comparison of all the horses in a race.

Metrics include: Finishing speed percentage (FSP), Time Index, Par Time, Par Sectionals, Par FSP, 0-20mph, Lengths Gained Jumping (LGJ) and Jump Index. For more on these, please visit www.racingtv.com/raceiq.

The revamped results pages also feature a fully integrated Sectionals tab – the only place to view both British and Irish race sectionals. The tab shows the below data for every horse in every furlong:

  • Sectional time
  • Race position and cumulative time from leader
  • A line graph visualisation

RaceiQ is the result of an innovative partnership between Ellipse, the leading sports data and analytics company, and Racecourse Media Group (RMG), which represents media interests of 37 racecourses.

Ed Gretton, Director of Racing at RMG, said: “We couldn’t be more pleased with the reaction to RaceiQ, which has really captured the imagination and quickly gained the trust and full confidence of industry professionals. Racing TV’s website and mobile and tablet Apps are the only place to see all British and Irish sectionals, as well as the full suite of RaceiQ metrics. It’s all free to access and will revolutionise how we approach the sport.”

Roderick Grafton, MD – Horse Racing at Ellipse, added: “We have been delighted with the way in which both pundits and punters have adopted RaceiQ. The Ellipse Data Scientists and Engineers have used their expertise and learnings from other sports to generate compelling cutting-edge metrics, providing new angles and narratives in every race. We are very excited that, via RacingTV.com and its Apps, all horse racing fans will now have access to the full suite of RaceiQ metrics.”

Data is available for all British races back to March 2023, and for all Irish races back to January 1, 2024. Historic sectionals are still accessible via links to PDFs.

RaceiQ specialises in using complex modelled metrics to turn detailed GPS tracking data, provided by Coursetrack, into easily digestible content for broadcasters, participants and racing fans alike. The suite of metrics has been developed by Ellipse’s data science and engineering specialists, combined with AI and machine learning.

For businesses looking to learn more about RaceiQ, a B2B website has also been launched – www.raceiq.com. The site houses in-depth detail about RaceiQ metrics, insights, testimonials and the list of products and services on offer.

The post RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival appeared first on European Gaming Industry News.

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