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China Sports In The Spotlight As 1.1 Million Viewers Tune In To Sports Connects!

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Over 200 sports industry executives from mainland China and around the world were at Mission Hills Resort in Shenzhen, southern China this week for the return of ‘Sports Connects’.

Leading Chinese media and tech firms including Tencent, Weibo Sports, Wanda Sports, SECA, China Sports Media, Netease and Gemdale joined international counterparts on stage from NBA, NFL, WTA, The R&A, AEG, New Zealand Rugby, Hong Kong Rugby Union, Visa, AIA, UBS, Bose and more.

Highlights of the three-day China Sports Forum included three major golf announcements, a live stream to 1.1 million viewers and fun networking including a Golf Day and Bowling Night.

Tenniel Chu, Group Vice-Chairman of Mission Hills said: “This was another important gathering for the China sports industry, one which we hope to make a fixed annual event. At a sensitive time for international relations, it is important for our industry to come together and demonstrate how sport can create friendships, bridge divides and unite cultures.”

Jasper Donat, CEO of organisers Branded commented: “With a truly bilingual programme and 50 percent of attendees from mainland China, we achieved our objective of bringing together an impressive mix of domestic and international stakeholders from the world of sport. With 35 high-quality speakers also in attendance and some key topics addressed, this was another milestone appointment for the China sports industry.”

Features of the programme included:

▪ Two golf announcements from Martin Slumbers, Chief Executive of The R&A, including a new golf scholarship programme in China with Mission Hills and SECA, plus a new Rules of Golf app in Chinese

▪ A third major golf announcement from PGA of America’s Head of Global and Corporate Strategy, Arjun Chowdri that the first PGA of America Golf Academies in China will be launched in Shenzhen and Hainan as part of a multiyear partnership with Mission Hills

▪ A live-streaming session with global sports media property, the ONE Championship – featuring heavyweight world champion Brandon Vera – that attracted 1.1 million live views

▪ Regular references to the buzzword “Springtime” when describing the emerging nature of the China sports industry, including Eddy Liu, CEO of Gemdale Sports who is bringing the WTA tennis finals to Shenzhen starting in 2019

▪ A keynote interview with Derek Chang, CEO of NBA China which explored the potential growth of one of China’s most popular spectator sports with 38 million followers on Weibo Sports alone and a new Bytedance partnership announcement announced that day

▪ Case studies on sports sponsorship from high-level executives at AIA, Bose, UBS and Visa

▪ Insights into China’s leading role in the rise of esports from Tencent, Netease and Culture Group

▪ Round-table sessions with iSportConnects, Mass Participation Asia and Weibo Sports, with Zhou Tianyi of Weibo Sports reporting 3.2 billion video plays during the 2018 Winter Olympics

▪ A study on international sports coming into China with the NFL, WTA, New Zealand Rugby, Hong Kong Rugby and Genius Sports

▪ A look at the shortage of high quality “city defining” venues in Asia, according to AEG Asia, KPMG and Wanda Sports

With a bowling night at Mission Hills Centreville and golf day also on the agenda, delegates had plenty of opportunity to enjoy the facilities at Mission Hills Shenzhen, one of two luxury Mission Hills resorts spanning 40 square kilometres and 22 golf courses, making it the world’s largest golf facility.

Sports Connects, the China Sports Forum was presented by Weibo Sports, ONE Championship, Mission Hills China, Mailman, and Branded and was sponsored by KPMG, Culture Group and Genius Sports.

 

About Branded:
Producers of “It’s a Girl Thing”, “Sports Connects”, “Tencent Music Connects”, the YouTube FanFest and “Matters” series of events including Music, Sports, Gaming and Digital Matters, Branded designs, sells, markets and produces award winning B2B2C and B2B2F(an) events in Asia Pacific. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, Branded connects people through the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events. Branded was acquired by Dentsu Aegis Network in 2018.

About Mission Hills Group:
Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.

Founded in 1992, Mission Hills is recognised as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world- class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility.

The Group’s ‘golf and more’ leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton.

Other significant projects include Movie Town, China’s first Wet’n’Wild water park and ground-breaking partnerships with FC Barcelona, NBA and the PGA of America.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT at ICE Barcelona 2025: Get ready to be stunned

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EGT is prepared to make a long-lasting impression on visitors at ICE 2025, which will be held in Barcelona for the first time. The Bulgarian manufacturer of gaming equipment will showcase its compelling selection of bestsellers and high-potential new developments at one of the largest stands at the exhibition 3F30.

Among the novelties that will arouse the greatest interest will be 2 brand-new slot cabinets – 32-32 St and 32-32 Up. These models will certainly not go unnoticed by the event guests.

On display will be the newest addition to the company’s jackpot family – the 4-level Asian-themed Zhao Cai Shuang Yu. It will reveal the astonishing world of its 2 games, Prosperity Strike and Rising Coins.

The attendees will also be able to see and test the latest multigames from the Supreme Selection slot series. The Mega Supreme Fruits, Supreme Red, and Supreme Buy Bonus Prize Selection will present a lot of new slot titles, offering a perfect mix of fascinating themes, attractive bonus features, and great entertainment.

EGT will show its newest ETG developments as well. Among them will be the 32 T terminal, which will make its debut during the show. It will complement the company’s rich portfolio of ETG products, which are the preferred choice in numerous gaming venues around the world.

Expanding its offering, EGT will present the Supreme Series of game mixes, currently including the Supreme Roulette Union and Supreme Green Union multigames. Focusing exclusively on roulette, the Supreme Roulette Union blends the excitement of classic roulette gameplay with innovative jackpot systems and versatile features. Supreme Green Union combines popular games from the company’s portfolio with roulette, Keno, Baccarat, and Blackjack, offering players a unique and engaging experience.

Numerous new AWP and VLT products, created specifically for different markets, will also be at the visitors’ disposal, as well as the casino management system Spider, which will show its latest modules.

EGT Digital will also present its vast array of iGaming solutions, including instant and casino games, jackpots, and its in-house developed “all-in-one” betting platform X-Nave.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, commented: “ICE is a very important event for us, which gives us the opportunity to meet with industry professionals from all over the world. We will welcome our current and potential new customers and partners at our stand to present them all new products from our portfolio, divided into zones, covering all gaming verticals. I believe in the positive potential of changes. That is why I think that the relocation of the show to Barcelona will open new business horizons and bring many opportunities for building fruitful partnerships, for which we as a company are ready. “

 

The post EGT at ICE Barcelona 2025: Get ready to be stunned appeared first on European Gaming Industry News.

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Vibra Group Completes the Acquisition of TSA

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Go-to LatAm content and platform developer purchases longstanding Brazil-based tech development partner to accelerate growth plans

Vibra Group, the ‘go-to’ content and platform developer for the LatAm region, has acquired TSA, a Brazil-based technology company and one of its longest standing development partners.

The acquisition will further strengthen the award-winning company and accelerate its growth plans with 55 specialist platform development experts based in Northern Brazil.

TSA and Vibra Group have been long-term partners with TSA contributing significantly to Vibra’s technological growth. TSA, which operates under the ServiceNet brand name, also has existing contracts with several Brazilian lotteries including Loteria do Tocantins, Loteria do Maranhao, Loteria de Sergipe and Loteria da Paraíba.

The integration of TSA’s expert teams will immediately enhance Vibra’s platform development roadmap with additional resources dedicated to the Vibra Solutions business unit and will consolidate the Vibra Group’s structure across the LatAm region. The  LatAm based team is focused on game studios, Remote Gaming Server (RGS), and Electronic Gaming Machines (EGM). The Brazil-based team specialising in Player Account Management (PAM) and sportsbook solutions.

Vibra’s product strategy is to service every client need delivering a complete solution on three core areas: sportsbook and casino platform with multiple levels of customization and flexibility; content aggregation platform including proprietary titles and third party games from the main brands in the industry; and a state-of-the-art EGM platform allowing operators to distribute products and content through VLT / retail terminals. The group’s 3 business divisions: Vibra Gaming, Vibra Solutions and Vibra VLT / Retail.

Ramiro Atucha, CEO, Vibra Group, said:  “We’re delighted to close the acquisition of TSA and welcome the team to the Vibra family. TSA are one of our closest and most trusted partners with whom we’ve closely collaborated across several significant projects as well as ongoing development work, therefore joining forces makes perfect strategic sense.

“Our expansion and first M&A deal follows significant customer demand and growth across the LatAm region in the last 12 to 18 months so the timing is ideal. We’re very excited to have the TSA team join us as we continue our journey.”

Werter Luna, CEO, TSA, said: “We’re thrilled with the outcome of joining Ramiro and the Vibra team after having worked together for so long. The synergies were very clear and both companies know we are stronger together. The future is very bright and we’re ready to go on the ambitious plans we have to significantly grow our business.”

Founded five years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra has emerged as one of the most exciting and innovative content studios and software developers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ partner for local and international operators.

 

The post Vibra Group Completes the Acquisition of TSA appeared first on European Gaming Industry News.

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GIANTX begins its 2025 LEC journey with fresh faces

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The global esports organization GIANTX is ready to kick off its journey in the League of Legends EMEA Championship (LEC), Europe’s premier esports competition. With a revamped roster and a clear goal of qualifying for the 2025 Worlds in China, the team begins its campaign this Saturday with a challenging schedule.

Led by renowned coach André Guilhoto, the roster features Lot (toplaner), Closer (jungler), Jackies (midlaner), Noah (AD carry), and Jun (support). Jackies, the 2024 Rookie of the Year, returns as the only player from last year’s roster. Lot, a standout in the LFL, joins as a promising top laner. Closer, a three-time Worlds participant and North American champion, brings leadership and experience. Meanwhile, Noah and Jun, from Fnatic, aim to establish themselves as one of the best bot lanes in the LEC.

GIANTX continues to rely on advanced data analytics and statistics in building its roster. “We believe in this roster. It’s a mix of hungry, talented players and experienced individuals. This team has the potential to be a strong contender in the LEC,” said David Alonso, GIANTX’s head of esports.

The journey begins on January 18 against SK Gaming (7:30 PM), followed by Rogue (Sunday, 6:45 PM) and Karmine Corp (Monday, 9:00 PM). In the second week, GIANTX will face Movistar KOI, Team Heretics, and G2 Esports, closing the regular phase against Fnatic, BDS, and Vitality. With a demanding schedule ahead, GIANTX is set to prove it is ready to compete at the highest level.

 

The post GIANTX begins its 2025 LEC journey with fresh faces appeared first on European Gaming Industry News.

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