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Playtech, the world’s leading omni-channel gaming company, announced the extension and expansion of its long-term partnership with Fortuna Entertainment Group, the largest betting & gaming operator in Central and Eastern Europe.
The new agreement will see Playtech’s IMS player management platform become the core platform used by all FEG brands across the Czech Republic, Slovakia, Poland, Romania and Croatia.
This represents an expansion of Playtech’s initial contract with FEG, which was agreed in August 2016. After a successful two-year period focused on the Czech Republic and Romania, which was highlighted by FEG’s continued growth across regulated markets in Europe, this partnership has been expanded to cover all of its brands across all markets.
As part of the deal, Playtech’s partnership with FEG has also been extended for a further seven years.
Shimon Akad, COO, Playtech, said: “This is a significant agreement for Playtech and FEG. The extension and expansion of our partnership highlights both the success we’ve had, and the further growth we see ahead. This is a perfect example of how Playtech technology leads the way when it comes to enabling operator growth across regulated markets, and a further reflection of our role as the infrastructure of the industry.”
Per Widerstrom, Group CEO at Fortuna Entertainment Group, added: “When we first partnered with Playtech, we stated our aim was to become the leading betting and gaming operator in the CEE region. Having achieved this ambition, we will continue looking to grow and build our offer further in new and existing regulated markets. Our close partnership with Playtech will continue to be crucial in delivering on this strategy and delivering an industry leading omni-channel approach to our players.”
The agreement will see Playtech support the continued growth of FEG in both new and existing regulated markets. In 2017, FEG saw a 93% increase in total stakes to just over €2 billion, driven primarily by growth in online.
Playtech’s initial agreement with FEG was to supply it with a scalable, omni-channel platform and seamless wallet technology. As part of this partnership, in February last year Playtech became the first supplier to launch online casino in the Czech Republic with FEG.
Across retail and online Playtech’s IMS platform will now facilitate the integration of FEG’s sports betting offering in all territories, and more broadly its omni-channel strategy across retail and digital.
About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Source: Latest News on European Gaming Media Network
