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Exclusive Q&A with Sandra McWilliams of SIS

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Exclusive Q&A with Sandra McWilliams of SISReading Time: 3 minutes

 

Always on: any day, any time
Sandra McWilliams, Sales Director at
SIS, talks to European Gaming about the development of their 24/7 Live Betting Channels as SIS looks to drive further progress in 2019

European Gaming: What was the motivation behind your recently released 24/7 Live Betting Channels?

Sandra McWilliams (SM): Consumers are so used to having everything on demand due to recent technological advances – such as streaming a box set on demand, and accessing millions of songs at the click of a button.

An unmistakable market trend is that consumers value being able to access their preferred form of content on their own terms. More specifically, within the betting & gaming market, bettors shouldn’t have to wait for their next engagement opportunity, and now, bettors can access betting on racing opportunities every three minutes, with the launch of our new 24/7 Live Betting Channels.

These 24/7 Live Betting Channels provide bettors with regular betting opportunities throughout the day, across all time zones, at times that suit them. It is important that there is quality content in all time slots to engage bettors around the world.

European Gaming: To what do you attribute this scaling demand?

SM: I think the demand has always been there, it’s just been a question of knowing how to service it effectively. Especially when it comes to serving a global network of partners, which goes to the heart of SIS’s status as a truly worldwide supplier of betting content. Trite as it may sound, content remains king. You’ve just got to understand how best to package it, so that every operator gets something that’s really relevant for them, wherever they are on the map.

European Gaming: Do you think the needs of the bettor have changed?

SM: I expect they haven’t. I think our innate tastes and desires largely stay the same. The difference is the ability to deliver what the customer wants– and that’s a combination of technology, allied to the distribution model. Up until the mid-2000’s it was commonplace for consumers to have to wait each week to watch an episode of their favourite programmes but now with the proliferation of streaming services we can binge watch an entire series on demand. Consumers have wanted the ability to watch their desired programmes at times that suited them but both technology and the distribution models prevented them from doing so, until now. The same is true in the betting industry, bettors have always wanted to see the content they are betting on but it hasn’t always been possible until now.

European Gaming: How are you able to fill the channels with content that cover all hours of the day?

SM: We’ve made a concerted effort to boost our racing portfolio, adding quality live racing from racecourses across the globe. Last month we announced a partnership with Tote Media to distribute live pictures from the Latin American Racing Channel’s (LARC) meetings. The agreement expanded SIS’s Latin American horse racing suite to over 4,500 races per year, with racing from Chile, Argentina, Brazil, and Peru. It also showcases some of the elite racecourses in the region, such as Hipódromo Argentino de Palermo, Hipódromo Chile, Club Hipico Santiago, San Isidro, Monterrico and Gavea. These rights acquisitions follow similar distribution deals with Kranji Racecourse in Singapore, and the Melbourne Racing Club and Thoroughbred Racing South in Australia (in association with RMG) to further bolster a truly international portfolio of premium horse racing.

European Gaming: Explain the format on offer across these live channels?

SM: We can provide these channels as an end-to-end solution to both online and retail operators, featuring live streamed pictures, data, on-screen graphics with betting prompts and an extensive range of markets and prices. These new channels are delivered in a ‘Watch and Bet’ format and provide attractive and profitable short-form content throughout the day, with a betting event every 3 minutes.

To maintain quality events at all hours of the day, it features exclusive, world-class live UK & Irish horse racing, with international horse racing from Dubai, Latin America, Mauritius and South Korea, as well as UK & Irish greyhound racing. In addition, these events are interwoven with market-leading virtual horse and greyhound races to maintain engagement levels.

European Gaming: Do these channels allow for customisation at all?

SM: Absolutely, there’s an option for operators to customise the channels in order to brand them to their specific requirements. This ensures that operators can adjust the product to meet their own individual needs. We can accommodate bespoke partner logos, time zones and languages for commentaries, plus on-screen graphics and betting triggers.

European Gaming: Are there any major operator deals in the works as we start the build up to ICE 2019?

SM: I’m happy to report that we have a number of tier-one operators already lined up to take our 24/7 Live Betting Channels before the end of the year. Naturally, we plan to add to that pipeline between now and ICE in February. As the leading supplier of 24/7 racing, we hope that our stand at ICE will prove the first port of call for operators looking to provide their customers with frequent betting opportunities.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure

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Tom Horn Gaming, a leading iGaming software supplier, announces the release of Book of Azure, the second slot in its Max Gold series.

This Egyptian-themed online slot takes players to Ancient Egypt, combining the proven appeal of the classic ‘Book of’ mechanic with new features designed to maximise player engagement, boost retention, and increase operator revenues.

Played on a 5-reel grid with 9 winlines, the game offers medium volatility, an RTP of 94.99%, and a maximum win potential of 500x the bet. Its combination of steady payout potential and multiple win opportunities encourages longer player sessions and repeat visits.

Classic ‘Book of’ Mechanic Meets Coin Collection

Book of Azure combines the timeless charm of a ‘Book of’ formula with Shatter Mode – Tom Horn’s signature feature – and enhances it with a popular Coin Collection mechanic to create richer and more rewarding gameplay.

When Book symbols land in the base game, they contribute to a Coin Pot above the reels. The bonus round – 10 retriggerable free spins – can be triggered either by landing 3 Book symbols during Shatter Mode or randomly via the Coin Pot, adding unpredictability and fresh win potential at any moment.

Once triggered, one symbol is chosen at random to act as a special expanding symbol throughout the bonus game. This expands to cover reels when part of a winning combination, boosting the chance of solid hits. A progressive multiplier increases from x1 up to x4 during the free spins round.

Cascading Wins and Multipliers

The game’s Shatter Mode brings fast-paced, cascading win sequences. Each win removes symbols from the reels, with new ones falling into place and a win multiplier increasing up to x4 with each consecutive cascade.

The feature ends when no new wins appear or the maximum multiplier is reached.

For players eager to get straight to the action, the Bonus Buy option allows instant access to free spins for 50x the total bet. “With Book of Azure, we wanted to evolve the classic ‘book of’ gameplay by fusing it with mechanics players love – cascading wins and coin collection – while continuing Max Gold’s story,” said Ondrej Lapides, CEO at Tom Horn Gaming. “It’s an action-packed game with a familiar feel, but enough innovation to keep players coming back for more.”

Max Gold’s latest adventure opens up new opportunities for operators looking to offer players trusted mechanics with fresh, engaging twists. Book of Azure is available to Tom Horn Gaming partners as of 14 August 2025.

 

The post Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure appeared first on European Gaming Industry News.

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From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival!

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Mau5horde rejoice! Pre-Orders Begin for deadmau5-themed Licensed Special Edition NEO S™ Controller for Fortnite Festival, Complete with Five Fret Festival Attachment

CRKD™, the premium collectible gaming brand behind the award-winning Nitro Deck™ and NEO S™ collectible controllers, announced today the NEO S 5-Fret deadmau5 Fortnite Festival Edition, a licensed, special edition NEO S controller, designed for use with Fortnite Festival and other rhythm-based games.

Electronic music producer deadmau5 has made guest appearances in video games before, and from August 5, deadmau5 and his legendary mau5head will be appearing in Fortnite. To celebrate this exclusive engagement, controller connoisseurs CRKD have created a special deadmau5 version of the 5 Fret NEO S controller.

The NEO S 5-Fret deadmau5 Fortnite Festival Edition is compatible with both PC and Nintendo® Switch™, and is a limited edition drop inspired by the instantly recognizable mouse head worn by deadmau5 at his concerts – known as the mau5head. When these controllers disappear off the shelves, they’re gone, so the mau5horde had better be quick off the mark if they want this EDM-tastic peripheral in their lives!

This version of the much-celebrated five-fret edition of CRKD’s iconic NEO S controller is the fourth NEO S in CRKD’s Fortnite Festival range, allowing gamers to connect more deeply with the artists that they admire, making their Fortnite Festival experience more immersive and personal to them. The unique Festival Attachment that’s included replicates the frets found on a real guitar, but as this deadmau5 collaboration highlights, this controller isn’t just limited to guitars. Fortnite Festival fans can use the controller to play Keytar, Drum, Mic and Bass song parts – perfect for strumming away at deep bass beats.

Designed and engineered by team members behind the much-loved hardware for Guitar Hero™ and DJ Hero™, the NEO S will also work with other rhythm-based community games, opening up a whole world of possibilities for music lovers.

Available for pre-order today, the NEO S 5-Fret deadmau5 Fortnite Festival Edition is expected to ship in October 2025, so begin preparing your gaming area now for its grand arrival!

The NEO S 5-FRET dEADMAU5 FORTNITE FESTIVAL EDITION is available for pre-order today at go.crkd.gg/fnfestival and go.crkd.gg/nsdm5.

Shipping is expected to start in October, for a suggested retail price of $59.99 / €69.99 / £59.99.

This collaboration was facilitated by Fortnite’s licensing agency IMG Licensing.

For more information, and to order your NEO S 5-Fret deadmau5 Fortnite Festival Edition, please visit: crkd.gg/

Stay up to date with all the latest news, product releases, and more by following CRKD on all social media channels @crkdgg or visiting go.crkd.gg/social

To join the CRKD Discord, a growing community of engaged gamers and collectors please visit: go.crkd.gg/discord

To read our latest blog post to the rhythm community please visit: https://go.crkd.gg/rhythm

 

The post From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival! appeared first on European Gaming Industry News.

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Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology

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International guests arriving at South Korea’s largest foreigner-only casino, INSPIRE Entertainment Resort, now enjoy a significantly faster and more seamless check-in experience. Customer onboarding times have noticeably improved following the integration of Regula’s advanced identity verification technology. Regula Document Reader SDK, the most comprehensive ID verification solution in the world, integrates with the resort’s anti-money laundering (AML) procedures, boosting operational efficiency and compliance.

Seeking to enhance operational efficiency and meet evolving AML requirements, INSPIRE Entertainment Resort sought a faster and more accurate solution. The resort, which features a high-volume casino catering exclusively to foreign guests, needed a system capable of recognizing passports from around the globe with minimal friction.

Following vendor evaluations, INSPIRE selected Regula Document Reader SDK for its superior document reading speed, intuitive interface, and unmatched global ID coverage. Regula’s solution is powered by the company’s proprietary ID template database—the world’s largest—covering 15,000+ document templates across 254 countries and territories.

Deployed across six entrance stations, Regula Document Reader SDK enables real-time extraction and validation of critical ID data, such as name, date of birth, nationality, and passport number. This data is then passed directly to INSPIRE’s AML system, which in turn performs automated screening against external compliance and watchlist databases.

Since deploying Regula Document Reader SDK, INSPIRE Entertainment Resort casino has experienced:

  1. Faster document processing and guest entry.
  2. Significant reduction in manual rescans and staff workload.
  3. Consistently smooth onboarding, even during peak entry hours.

“As the team responsible for passport scanning at the casino, we’re very satisfied with the improvements Regula has brought. The speed of document processing has noticeably increased, and guest entry has become much smoother. It’s a reliable solution that has elevated the efficiency of our daily operations,” says Dr. Ilnam Lee, IT Director at INSPIRE Entertainment Resort.

“In industries like hospitality, every second counts. We’re happy to support INSPIRE Entertainment Resort in creating a faster and more secure guest onboarding experience while meeting strict AML requirements. Our focus is to make accurate identity verification seamless, even in complex international scenarios, and this project is a great example of that in action,” says Ihar Kliashchou, Chief Technology Officer at Regula.

The post Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology appeared first on European Gaming Industry News.

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