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Exclusive Q&A with Sandra McWilliams of SIS
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Sandra McWilliams, Sales Director at SIS, talks to European Gaming about the development of their 24/7 Live Betting Channels as SIS looks to drive further progress in 2019
European Gaming: What was the motivation behind your recently released 24/7 Live Betting Channels?
Sandra McWilliams (SM): Consumers are so used to having everything on demand due to recent technological advances – such as streaming a box set on demand, and accessing millions of songs at the click of a button.
An unmistakable market trend is that consumers value being able to access their preferred form of content on their own terms. More specifically, within the betting & gaming market, bettors shouldn’t have to wait for their next engagement opportunity, and now, bettors can access betting on racing opportunities every three minutes, with the launch of our new 24/7 Live Betting Channels.
These 24/7 Live Betting Channels provide bettors with regular betting opportunities throughout the day, across all time zones, at times that suit them. It is important that there is quality content in all time slots to engage bettors around the world.
European Gaming: To what do you attribute this scaling demand?
SM: I think the demand has always been there, it’s just been a question of knowing how to service it effectively. Especially when it comes to serving a global network of partners, which goes to the heart of SIS’s status as a truly worldwide supplier of betting content. Trite as it may sound, content remains king. You’ve just got to understand how best to package it, so that every operator gets something that’s really relevant for them, wherever they are on the map.
European Gaming: Do you think the needs of the bettor have changed?
SM: I expect they haven’t. I think our innate tastes and desires largely stay the same. The difference is the ability to deliver what the customer wants– and that’s a combination of technology, allied to the distribution model. Up until the mid-2000’s it was commonplace for consumers to have to wait each week to watch an episode of their favourite programmes but now with the proliferation of streaming services we can binge watch an entire series on demand. Consumers have wanted the ability to watch their desired programmes at times that suited them but both technology and the distribution models prevented them from doing so, until now. The same is true in the betting industry, bettors have always wanted to see the content they are betting on but it hasn’t always been possible until now.
European Gaming: How are you able to fill the channels with content that cover all hours of the day?
SM: We’ve made a concerted effort to boost our racing portfolio, adding quality live racing from racecourses across the globe. Last month we announced a partnership with Tote Media to distribute live pictures from the Latin American Racing Channel’s (LARC) meetings. The agreement expanded SIS’s Latin American horse racing suite to over 4,500 races per year, with racing from Chile, Argentina, Brazil, and Peru. It also showcases some of the elite racecourses in the region, such as Hipódromo Argentino de Palermo, Hipódromo Chile, Club Hipico Santiago, San Isidro, Monterrico and Gavea. These rights acquisitions follow similar distribution deals with Kranji Racecourse in Singapore, and the Melbourne Racing Club and Thoroughbred Racing South in Australia (in association with RMG) to further bolster a truly international portfolio of premium horse racing.
European Gaming: Explain the format on offer across these live channels?
SM: We can provide these channels as an end-to-end solution to both online and retail operators, featuring live streamed pictures, data, on-screen graphics with betting prompts and an extensive range of markets and prices. These new channels are delivered in a ‘Watch and Bet’ format and provide attractive and profitable short-form content throughout the day, with a betting event every 3 minutes.
To maintain quality events at all hours of the day, it features exclusive, world-class live UK & Irish horse racing, with international horse racing from Dubai, Latin America, Mauritius and South Korea, as well as UK & Irish greyhound racing. In addition, these events are interwoven with market-leading virtual horse and greyhound races to maintain engagement levels.
European Gaming: Do these channels allow for customisation at all?
SM: Absolutely, there’s an option for operators to customise the channels in order to brand them to their specific requirements. This ensures that operators can adjust the product to meet their own individual needs. We can accommodate bespoke partner logos, time zones and languages for commentaries, plus on-screen graphics and betting triggers.
European Gaming: Are there any major operator deals in the works as we start the build up to ICE 2019?
SM: I’m happy to report that we have a number of tier-one operators already lined up to take our 24/7 Live Betting Channels before the end of the year. Naturally, we plan to add to that pipeline between now and ICE in February. As the leading supplier of 24/7 racing, we hope that our stand at ICE will prove the first port of call for operators looking to provide their customers with frequent betting opportunities.
Source: Latest News on European Gaming Media Network
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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