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Exclusive Q&A with Sandra McWilliams of SIS

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Exclusive Q&A with Sandra McWilliams of SISReading Time: 3 minutes

 

Always on: any day, any time
Sandra McWilliams, Sales Director at
SIS, talks to European Gaming about the development of their 24/7 Live Betting Channels as SIS looks to drive further progress in 2019

European Gaming: What was the motivation behind your recently released 24/7 Live Betting Channels?

Sandra McWilliams (SM): Consumers are so used to having everything on demand due to recent technological advances – such as streaming a box set on demand, and accessing millions of songs at the click of a button.

An unmistakable market trend is that consumers value being able to access their preferred form of content on their own terms. More specifically, within the betting & gaming market, bettors shouldn’t have to wait for their next engagement opportunity, and now, bettors can access betting on racing opportunities every three minutes, with the launch of our new 24/7 Live Betting Channels.

These 24/7 Live Betting Channels provide bettors with regular betting opportunities throughout the day, across all time zones, at times that suit them. It is important that there is quality content in all time slots to engage bettors around the world.

European Gaming: To what do you attribute this scaling demand?

SM: I think the demand has always been there, it’s just been a question of knowing how to service it effectively. Especially when it comes to serving a global network of partners, which goes to the heart of SIS’s status as a truly worldwide supplier of betting content. Trite as it may sound, content remains king. You’ve just got to understand how best to package it, so that every operator gets something that’s really relevant for them, wherever they are on the map.

European Gaming: Do you think the needs of the bettor have changed?

SM: I expect they haven’t. I think our innate tastes and desires largely stay the same. The difference is the ability to deliver what the customer wants– and that’s a combination of technology, allied to the distribution model. Up until the mid-2000’s it was commonplace for consumers to have to wait each week to watch an episode of their favourite programmes but now with the proliferation of streaming services we can binge watch an entire series on demand. Consumers have wanted the ability to watch their desired programmes at times that suited them but both technology and the distribution models prevented them from doing so, until now. The same is true in the betting industry, bettors have always wanted to see the content they are betting on but it hasn’t always been possible until now.

European Gaming: How are you able to fill the channels with content that cover all hours of the day?

SM: We’ve made a concerted effort to boost our racing portfolio, adding quality live racing from racecourses across the globe. Last month we announced a partnership with Tote Media to distribute live pictures from the Latin American Racing Channel’s (LARC) meetings. The agreement expanded SIS’s Latin American horse racing suite to over 4,500 races per year, with racing from Chile, Argentina, Brazil, and Peru. It also showcases some of the elite racecourses in the region, such as Hipódromo Argentino de Palermo, Hipódromo Chile, Club Hipico Santiago, San Isidro, Monterrico and Gavea. These rights acquisitions follow similar distribution deals with Kranji Racecourse in Singapore, and the Melbourne Racing Club and Thoroughbred Racing South in Australia (in association with RMG) to further bolster a truly international portfolio of premium horse racing.

European Gaming: Explain the format on offer across these live channels?

SM: We can provide these channels as an end-to-end solution to both online and retail operators, featuring live streamed pictures, data, on-screen graphics with betting prompts and an extensive range of markets and prices. These new channels are delivered in a ‘Watch and Bet’ format and provide attractive and profitable short-form content throughout the day, with a betting event every 3 minutes.

To maintain quality events at all hours of the day, it features exclusive, world-class live UK & Irish horse racing, with international horse racing from Dubai, Latin America, Mauritius and South Korea, as well as UK & Irish greyhound racing. In addition, these events are interwoven with market-leading virtual horse and greyhound races to maintain engagement levels.

European Gaming: Do these channels allow for customisation at all?

SM: Absolutely, there’s an option for operators to customise the channels in order to brand them to their specific requirements. This ensures that operators can adjust the product to meet their own individual needs. We can accommodate bespoke partner logos, time zones and languages for commentaries, plus on-screen graphics and betting triggers.

European Gaming: Are there any major operator deals in the works as we start the build up to ICE 2019?

SM: I’m happy to report that we have a number of tier-one operators already lined up to take our 24/7 Live Betting Channels before the end of the year. Naturally, we plan to add to that pipeline between now and ICE in February. As the leading supplier of 24/7 racing, we hope that our stand at ICE will prove the first port of call for operators looking to provide their customers with frequent betting opportunities.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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N1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!

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N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.

Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.

* How it works: the more FTDs your players bring, the higher your bonus to your CPA.

  • 500–899 FTDs → +5% payout on CPA
  • 900+ FTDs → +7% payout on CPA

* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.

Why is it worth focusing on Australia and Germany with N1 Partners?

  • 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
  • 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.

Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!

N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.

Work with a brand that delivers – and get the most out of every lead!

For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram

Be number one with N1!

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SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

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SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.

The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.

“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.

“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”

Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.

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Week 42/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush. PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins.

Evoplay has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential. The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.

The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.

Think you are brave enough to return to the Castle of Terror? This lab experiment-horror sequel from Big Time Gaming is a bone-chilling adventure packed with electrifying features designed to give you the fright of your life. This is a slot where players find themselves in a spooky lab where they must brace themselves for Bonus Respins that are triggered by landing Scatters.

BGaming brings the party to the reels with the release of its latest slot, Fiesta Clusters. This vibrant, highly volatile slice of action combines the celebratory spirit of Cinco de Mayo with the expressive artistry of Día de los Muertos, delivering vibrant thrills for players and a seasonal spike potential for operators around Halloween.

Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats. Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.

Spinomenal has launched Buffalo Rampage – Hold & Hit 3×3, a 3×3 reel, 5 lines video slot. Buffalo Rampage – Hold & Hit 3×3 unfolds across a sun-scorched desert at dusk, framed by towering cacti and brought to life with a slow-paced and Western-inspired soundtrack that immerses players in the action.

TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp. Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5marking an innovative double debut for the internationally recognised series. With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.

Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises. Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout.

Playson turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers. Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.

ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book. Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself. The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme.

The post Week 42/2025 slot games releases appeared first on European Gaming Industry News.

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