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Française des Jeux (FDJ), the government-owned lottery operator in France, have become the official partner in France for the National Basketball Association (NBA)—the premier basketball league. The multi-year partnership will allow FDJ to cash in on NBA’s global popularity. More importantly, the various social media platforms of NBA will not act as a meeting ground for millions of NBA fans and FDJ customers.
“We are excited to partner with Française des Jeux, the market leader in sports betting in France,” said NBA EME Vice President, Global Partnerships, Vandana Balachandar. “This collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, official, real-time NBA data, and demonstrates our collective efforts to maintain the integrity of our games.”
“Partnering with the NBA, the most prestigious basketball league in the world, will allow ParionsSport to get even closer to the action and offer a more refined gaming experience for gamers, enabling us to reach yet more fans,” said Head of Gaming Operations for FDJ, Richard Courtois. “Basketball is one of the most popular sports globally, and as a result of this partnership with the NBA, it will become even more popular and inspirational for our customers.”
As per the agreement, FDJ can use official NBA data and branding across ParionsSport’s land-based and digital sports gaming offerings throughout France.
Source: Latest News on European Gaming Media Network
