Online gambling company 1xBet has renewed its partnership with Italy’s Serie A. The company has become Serie A’s International Presenting Partner for the next three seasons to 2021.
According to the agreement, 1xBet will get multi-channel coverage across all match graphics, idents and virtual advertising in every live Serie A game in Europe, Africa, the Middle East, North Africa and the Americas.
“We are delighted to have 1xBet as a partner,” ISG joint Chairman Simon Burgess, said. “We are confident that Serie A will enable 1xBet to boost its brand courtesy of a direct link with its target audience.”
A spokesman for 1xBet said: “We are proud to have signed a partnership agreement for the next three seasons, and we hope that we will make a tangible contribution to the development of Italian football as well as giving the fans the best betting experience.”
Source: Latest News on European Gaming Media Network