Connect with us

Latest News

SPORTS CONNECTS – the China Sports Forum – announces initial speaker line-up

Published

on

SPORTS CONNECTS - the China Sports Forum - announces initial speaker line-upReading Time: 4 minutes

 

Sports Connects – the China Sports Forum – will feature a 2-day international summit in English and Mandarin to connect 300+ senior industry executives from the global and Chinese sports industry. The programme will include a cross-section of speakers representing stakeholders from the global and Chinese sports fraternity. Currently confirmed to speak at Sports Connects 2018 are:

Sports Connects – 中国体育论坛 – 将举办为期两天的英语和普通话国际高峰会,汇集来自全球和 中国体育产业的300多位资深高管。议程将包括代表全球和中国体育相关的发言人。目前确认出 席Sports Connects 2018演讲者有:

Andrew Collins, CEO, ​Mailman Group
Arjun Chowdri, Senior Director, Global and Corporate Strategy, ​PGA of America
Caroline Darcy, Group Head – Advertising, Social Media and Sponsorship APAC, UBS
Catherine Gibbs, Head of Sponsorship, ​AIA Group
Chris Robb, Founder & CEO, ​Mass Participation Asia
Danielle Jin, Vice President, Head of Marketing of Greater China, ​Visa
David Yang, CEO, ​Wanda Sports China
Derek Chang, CEO, ​NBA China
Edmund Chu, Founder and Executive Director/Managing Director, Kosmos/SECA
Eric Geng Hui, Senior Director Strategic Business Development, ​China Sports Media
Helen Soulsby, Managing Partner, APAC, ​Sports Recruitment International
Ian McGibbon, Global Marketing Lead, Brand Partnerships & Sponsorships, ​Bose Corporation
Jason Fung, Global eSports Director, ​Alisports,​​ ​Alibaba Group
Martin Slumbers, Chief Executive, ​The R&A
Michael Patent, CEO, ​Culture Group
Richard Young, Managing Director, ​NFL China
Robbie McRobbie, CEO, ​Hong Kong Rugby Union
Scott Dinsdale, Managing Director, ​FutureNext Pty Ltd
Steve Tew, CEO, ​New Zealand Rugby
Tenniel Chu, Vice Chairman, ​Mission Hills Group
Tianyi Zhou, Operations Director, ​Weibo Sports
Victor Cui, CEO International, ​ONE Championship

Said Branded CEO Jasper Donat: “China has addressed its need to modernise in its continuing journey to commercialise a sustainable sports infrastructure. There is a discernible difference in today’s China sports industry and it is largely due to the contribution, expertise and calibre of the speakers we feature at Sports Connects.”

Branded 执行长Jasper Donat说:「中国理解在实现可持续体育基础设施商业化的持续发展中需 要实现现代化。今天的中国体育产业有这样的明显差异,主要是要归功于我们在体育连接上演讲 者的贡献,专业知识和才能。」

Jason Fung, Alisports, Alibaba Group stated: “To build competition IP, we are looking to build our international presence – one of the programme tenets at Sports Connects.”

Tianyi Zhou, Weibo Sports added: “With the development of the Internet and new technologies, how Chinese audiences consume information has completely changed. More and more sports fans are checking news on the Weibo platform during their fragmented time, with short form videos around events and tournaments, to engage with sports in every way. China’s sports industry is undergoing earth-shattering change.”

微博体育运营总监周天一说:「随着互联网新模式新技术的发展,已经彻底改变了中国人信息消 费的习惯。越来越多的体育迷通过微博平台获取赛事新闻、利用碎片化时间消费赛事短视频、全 方位的参与互动,中国的体育产业也因此发生了翻天覆地的改变。」

Sports Connects, the China Sports Forum, is presented by Weibo Sports, Mission Hills, Mailman and ONE Championship and Branded.

Sports Connects – 中国体育论坛,由微博体育, 观澜湖, 邮人体育,One冠军赛和Branded一同举 办。

Event scheduled for 26t​h​ – 28t​h​ November 2018, at Mission Hills, China
活动将于​2018年​ ​11​月​26​日至​28日​ 在中国观澜湖举行

About Weibo

Weibo is a leading social media for people to create, share, and discover Chinese content. Weibo provides individuals and organizations with public opinions in real time, interacts with others, and maintains contact with the world in an unprecedented and simple and convenient manner. Any user can create and publish microblogging and attach multimedia or long content. The user’s relationship on Weibo may be asymmetric, and each user can follow any other user, comment on any one Weibo and forward it. The simplicity, asymmetry, and fragmentation of

Weibo make it possible for the original Weibo to evolve into a real-time viral communication flow.

关于微博
微 博 是 ​专 ​供 人 ​们 创 ​作 、 分 享 和 ​发 现 ​中 文 内 容 的 ​领 ​先 社 交 媒 体 。 微 博 为​ ​个 人 和 ​组 织 实 时 ​公 开 表 达 自 己 的 意 ​见 ​, 与 他 人 ​进 ​行 社 交 互 动​ ​, 与 世 界 保 持 ​联 ​系 提 供 了 前 所 未 有 和 简​ 单 ​便 捷 的 方 式 。 任 何 用 ​户 都 可 以 ​创 ​作 和 ​发 ​布 微 博 , 并 附 加 多 媒 体 或 长​ ​篇 内 容 。 用 户​ ​在 微 博 上 的 关 系 可 能 是 不 对​ ​称 的 , 每 个 用 ​户 ​都 可 以 关 注 其 他 任 何 用 ​户 ​, ​对 ​任 何 一 条 微 博 ​发 ​表 ​评 论 ​并 转​ 发 ​。 微 博 ​简 单 ​、 不 ​对 ​称 和 碎 片 化 的 特点使原​创​微博能演化​为实时​的病毒式​传​播​对话​流。

About Branded

Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

Branded owns and operates the award winning “Matters” series including Sports, Online, Marketing, Gaming and Music Matters. We are Global Partners with Google on the YouTube FanFest, the world’s largest touring live celebration of online content and recently created It’s a Girl Thing, a festival designed to empower teenage girls.We excel in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world. Most importantly, we really enjoy making it matter for everyone we work with.

关于Branded公司

Branded​成立于​2002​年,被​“Marketing Magazine”​评为​十大活動​营销​机构之一,​专​门​从事媒体,

娱 乐 ​和 体 育 ​产 业 ​, 通 ​过 ​大 型 和 小 型 活 ​动 ​, 製 作 重 要 的 ​现 场 ​媒 体 , 连​ ​接 企 ​业 ​, 品 牌 , 名 人 和 粉 ​丝 ​。

我​们拥​有并运​营​屡获​ ​殊荣的“​Matters”​系列,包括体育,在​线​,​营销​,游​戏​和音​乐​事宜。我​们​是 Google​的全球合作伙伴并同一制作Y​ ouTube Fanfest​,全球最大​庆​祝在​线​内容的巡回​现场​活​动​, 并在 ​最近​创​建了“​It’s a Girl Thing”​,一个旨在​赋​予少女​权​力的活​动​。我​们​是全家​动态​会​议​,​现场 音 ​乐 节 ​, 教 育 学 院 和 粉 ​丝 ​活 ​动 ​的 概 念 化 , ​规 ​划 , ​组 织 ​和 制 作 方 面 表 现​ ​出 色 。 的 公 司 , ​拥 ​有 多 文 化 , 多 ​语 ​种 和 多 才 多 ​艺 ​的 人 才 , 在 香 港 和 新 加 坡 设​ ​有 办​ ​事 处​ ​, 并 且 遍 布 世 界 各 地 。 最 重 要 的 是 , 我 们 ​真 的 很 享 受 为​ ​所 有 与 我 们​ ​合 作 的 人 提 供 服 ​务 ​。

About Mission Hills Group

Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.

Founded in 1992, Mission Hills is recognised as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world-class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility. Mission Hills is also the official training headquarters for China’s Tennis, Football and Golf Associations.

The Group’s ‘golf and more’ leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. MissionHillshasalsoextendeditsforayintothehospitalityindustrybypartnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton

Other significant projects include Movie Town, China’s first Wet’n’Wild water park and ground-breaking partnerships with FC Barcelona and the NBA.

For more information and latest updates, visit us at ​www.missionhillschina.com or follow Mission Hills China on Facebook, Instagram, LinkedIn, Twitter and YouTube.

关于观澜湖

观澜湖集团,拥有观澜湖度假区,位于中国珠三角中心区以及中国唯一的热带宝岛,海南,是一

个集休闲,保健,养生,娱乐为一体的大型休闲产业群。 创建于1992年,观澜湖被认定为世界领先的高尔夫品牌之一,也是中国休闲运动产业的领航者,

被吉尼斯世界纪录认定为“世界第一大高尔夫球会”以及“世界最大矿温泉及水疗度假区”。

观澜湖产业占地约40平方公里,拥有22个冠军球场,5星级度假区,矿温泉,及国际会议中心, 最先进的高尔夫学院,及20块足球训练基地,亚洲最大的篮球学校及亚洲最大的网球设施。观澜 湖也是中国网球,足球和高尔夫协会的官方的训练总部。

观澜湖集团的“高尔夫及多元”的理念也见证了集团不断扩大与旅游业相关的业务,如购物、康 体、商务、教育、娱乐、休闲及文化体验等领域。通过与世界知名的酒店品牌“硬石酒店”、“万 丽”、“丽思卡尔顿”等合作,观澜湖也扩大了其在酒店行业的业务。其他多元业务还包括:电影公 社,中国首家狂野水世界以及与FCB和NBA的合作。

更多详情及最新报道,请访问www.missionhillschina.com或者关注观澜湖的微信、微博、 Facebook、Instagram、LinkedIn、Twitter 以及 YouTube官方账号。

About ONE Championship

ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more.

ONE冠军赛是亚洲历史上最大的国际体育传媒公司,公司本部设于新加坡。ONE冠军赛本着回归 格斗本源的初衷将世界各种武术类型如:泰拳、体拳、跆拳道、功夫、散打、综合格斗、巴西柔 术等等展示给全世界的观众们。

About Mailman

Established in 1999, Mailman is China’s leading sports digital marketing agency. Mailman helps professional sports organizations build a successful business in China through digital strategy, social media, PR & brand activation, content production, sponsorship, ecommerce and merchandising. Mailman clients include Man Utd, Bundesliga, UFC, Kobe Bryant, NHL, Tottenham Hotspur, Juventus, NFL, Chelsea, Borussia Dortmund, Laureus and more.

关于邮人体育 成立于​1999​年的​邮​人体育已​经​成​为​了中国首屈一指的体育​营销​公司。​为​世界最有影响力的品牌, 运​动员​和运​动团队​管理其数字媒体及商​业项​目。公司服务​ ​的客​户​包括​曼联​、​托特纳姆热刺、​德甲 联赛​、​UFC​、​NHL​、科比​和康纳·麦格雷戈​等世界​级​俱​乐​部及明星运​动员​,同​时还​包括托​迈​酷客体 育等世界​级​运​动​类​品牌,​邮​人体育的主​营业务​包括数字媒体服​务​、媒体​公关​服​务​、品牌推广服​务 以及商​务​合作服​务​。


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Scaling With Purpose: RedCore’s Tech Vision Explained

Published

on

Reading Time: 7 minutes

At SiGMA Central Europe in Rome, European Gaming Media sat down with Yevhenii Yankovyi, Vice President of Technology and Deputy CTO at RedCore, for a deep look into what truly powers RedCore’s large-scale engineering operations.

RedCore is known for innovating at enterprise level, yet moving with the agility of a fast-growing tech company. In this conversation, Yevhenii breaks down how the organization manages that balance: how engineering teams maintain both speed and reliability, how automation empowers creativity, and why culture must remain a daily practice rather than a one-time achievement.

 

Can you introduce yourself and RedCore’s approach to engineering at scale?

Sure. My name is Yevhenii, I’m the Vice President of Technology at RedCore and Deputy CTO. RedCore is a large company with many products and projects, so everything we do operates at a significant scale. And when people hear “enterprise-level engineering,” the usual assumption is that scale automatically means slowness: slow decision-making, slow implementation, slow testing, slow time to market.

That’s the mindset we challenge. We don’t believe speed and stability are opposites. In our experience, at this level of complexity, the two actually reinforce each other. When you build the right processes, the right technical foundations, and the right organizational structure, speed becomes a natural result of stability – not something that contradicts it.

We plan for scaling from day one. For us, that’s a fundamental requirement. We build products with the expectation that they will grow, and growth means scale. So we design with that in mind from the very first line of architecture.

But that doesn’t mean disappearing for six or ten months to design the “perfect” system. That’s the common mistake people make when they hear “design for scale.” Our approach is different: we keep the long-term vision in mind, but we move fast, iterate, and make sure the product can evolve without slowing the team down. Stability and speed working together – that’s the engineering culture we build at RedCore.

How does RedCore balance speed and stability in daily engineering?

I will explain this with a simple metaphor: think about a car. Everyone talks about acceleration and top speed, but none of that matters if you can’t take a corner. Speed alone is not the winning formula – you also need control.

That’s exactly how we look at engineering at RedCore. We want to accelerate, make decisions quickly, and develop fast. But we also need the ability to slow down at the right moment, change direction, and stay agile. Balancing speed with stability is the only way to move at scale.

There are many layers to this – it’s a topic I could talk about for days – but in a nutshell:

at a big scale, you must have strong standards, clear policies, and a high level of automation. We rely heavily on automation: infrastructure as code, CI/CD pipelines, automated testing, and all the tools that remove repetitive, routine work from engineers’ daily lives. When the routine disappears, people can focus on what humans actually do best: creativity, problem-solving, and innovation.

However, automation doesn’t build the software for you. It creates a safety net. It catches mistakes, guards quality, and supports engineers when their creativity pushes boundaries. In other words: tools give freedom, and also protect that freedom.

And of course, this includes AI and many other modern tools. We use whatever helps us keep the balance: give people space to think, create, and experiment, while ensuring the system stays stable, predictable, and high-quality.

How does RedCore’s management keep teams aligned yet fast?

First of all, we provide clear goals. As I mentioned earlier, we always design for scale from day zero – but you can only do that if you know exactly what you’re building, for whom, and why. We have a very strong business team that understands the market and what needs to be delivered. The technology team works side by side with them, reinforcing them.

Once the goals are clear, we begin small. If you try to build a huge system from the beginning and get it wrong, you create a nightmare: something no one can support, change, or grow. Complexity grows exponentially, and humans don’t think exponentially; we think linearly. That’s where companies often get lost.

So we avoid that by validating early and validating often. We start with small steps, keep a close eye on every direction we take, and confirm that what we’re building is truly needed by the market. When we see that the direction is right, then we scale – and by that point, the foundation is already in place. It’s like preparing a launchpad so that when the time comes, the team can accelerate immediately.

We build block by block and work in iterations. We take a small team – one, two, maybe three people – and let them experiment for a week. We test the idea fast, get quick feedback, and bring it to the business side: “Do you like it?” If the answer is yes, then we continue, still following all the proper engineering practices before anything goes into production.

This constant loop between business and technology keeps everyone aligned. We give feedback, we receive feedback, and we move together. That’s how we stay both fast and coordinated, always ready to scale when the direction is confirmed.

How does automation empower engineers without slowing them down?

When we talk about automation, we’re really talking about optimization at scale. It doesn’t make sense to over-engineer small things, but at the scale we operate, the cost efficiency and speed gains are enormous. And people often assume that big systems and automation automatically slow everything down. For us, it’s the opposite.

The tools we introduce are not meant to tie engineers’ hands with bureaucracy. We don’t force strict guidelines or heavy processes that kill creativity. Our tools exist to help: to prevent mistakes, to collect feedback quickly, and to give teams the shortest possible path from idea to validation.

Here’s a simple example: we start experimenting with a small feature. We build a tiny prototype to see if the idea works. If it’s promising, the next step is testing, pipelines, deployment – all the things that normally take time. In many companies, engineers would try to do all of this manually because “building the tools will take too long.” But with us, the tools are already there. The infrastructure, the CI/CD, the automation – everything is ready to use. Our engineers are essentially customers of this internal platform that supports fast, safe delivery.

We have many different teams that have different great ideas. If one team tries something new and it works better, great – we learn from it. If another team has a different approach because of product specifics or release schedules, that’s fine too. We give freedom to the teams to work, share their experiences, and then scale.

Of course, there are non-negotiables. When it comes to security and data privacy there is zero tolerance. These are areas where strict rules are absolutely necessary. I always tell the security people: everyone should be a little afraid of you, because these things must be perfect. But outside those critical areas, we don’t impose rules that slow teams down. We experiment, gather feedback, adjust, and keep improving.

We’re constantly researching, experimenting, and customizing our automation depending on the product and the market. But when it comes to system design, we don’t reinvent the wheel. We choose globally recognized tools and industry-validated technologies. So yes, we empower engineers with automation and the right tools, built on a solid, modern foundation.

How does culture work for you – is it an achievement, or part of your routine?

Culture is a critical element in balancing speed and stability. Tools and processes matter, but culture is what truly empowers a team and keeps everything together at scale.

For us, culture starts with giving people freedom: the freedom to experiment, the freedom to make mistakes, and the freedom to challenge ideas. We don’t want engineers to be afraid of trying something new. We build a culture where mistakes are acceptable and manageable. If we try something and it doesn’t work, great – now we know better. We learn, adjust, and move on.

We encourage ideas from every level. Some of our most interesting insights come from developers who notice something while working on a small task. They can come directly to me or to the CTO and say, “I see a problem here.” It’s completely okay. A small detail in one corner of the system can become a huge issue at scale, so we listen. That’s how we avoid blind spots.

We also give teams autonomy. Small teams can make their own decisions and experiment in their own ways. If different teams want to do things differently, that’s fine – as long as they validate everything and share their findings. We want people to help each other and to understand that even top engineers have ups and downs. Even senior management makes mistakes. I constantly ask my team: “If I make a wrong decision, tell me.” It’s not about transparency as a buzzword – it’s about behavior. People observe how you respond, and they learn from that.

The biggest mistake any leader can make is demotivating people. We work with intelligent, educated, passionate professionals. They want to contribute. You just need to give them the space to do it. That’s when you see people shine and bring forward brilliant ideas.

As for the question of whether culture is an achievement or a routine – for us, it’s definitely a routine. People often talk about “building a strong engineering culture” as if it’s a success. We treat it as a routine as a process. Culture is the daily interactions between people in an organization. Those interactions change: people come and go, someone has a bad day, someone disagrees with a decision. Culture is shaped every day by how we communicate, how we argue, how we respect each other, and how we resolve differences.

Going to a colleague in the kitchen and asking, “Hey, what do you think about this?” – that’s culture. Anyone can talk to anyone, openly. And when engineers realize they can make a real impact, that they are heard, that they can influence the product — that motivates them. That’s what keeps the culture alive.

How do you balance standards with creative freedom?

The first thing is that we don’t pressure people. We set strict standards only where they are truly critical for the business. Security, data privacy, stability at scale – those areas demand clear rules. But everywhere else, we try not to push people. And when we do introduce a standard or guideline, we listen carefully to feedback. If the team tells us we made the wrong call, that’s okay – we rethink it and look for better approaches.

The second thing is that as the projects grow, the teams scale as well. Even in the design phase, we don’t start with a huge team. I prefer a small group: one key person who leads the design initiative, plus two or three contributors who constantly review, test, question, and give feedback. If three or four people align in one direction, that’s a good signal we’re on the right track. Then we take that proposal to a larger group – people who might use it or need it.. We refine it again based on their input. The idea evolves, but we don’t need to start from the beginning.

Finally, when we have a strong direction, we present it to the entire tech team. And even then – even if top management already supports the decision – it’s completely acceptable for a mid-level developer to raise concerns. Maybe they’ve seen something before, maybe they read an article, maybe they faced a similar issue. We listen, because at scale, one overlooked detail can cost millions.

So once again, balancing standards with creative freedom is about scaling the processes step by step: we start with a small group, validate in small cycles, and then scale the decision up gradually. This approach protects creativity, ensures high quality, and keeps us aligned. And combined with our culture, it makes the process both fast and safe.

The post Scaling With Purpose: RedCore’s Tech Vision Explained appeared first on European Gaming Industry News.

Continue Reading

Latest News

Super Group Comments on United Kingdom Autumn Statement

Published

on

Reading Time: < 1 minute

Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, notes the United Kingdom Autumn announcement:

In this Autumn Statement, the UK government announced increases to gambling duties: Remote Gaming Duty (iGaming) will rise by +19 percentage points (from 21% to 40%), effective April 2026 and General Betting Duty (Online Sports Betting) will rise by +10 percentage points (from 15% to 25%), effective April 2027.

Neal Menashe, Chief Executive Officer, stated: “Super Group supports the reasonable taxation of online gaming in the UK. We rely on the government to ensure that today’s very substantial increase should be paired with robust and strict enforcement against non-paying offshore operators. This is essential to protect the regulated sector’s investment in jobs, technology, and responsible gaming in the UK.”

Alinda van Wyk, Chief Financial Officer, commented: “Going forward, we estimate that these new tax increases will have an impact of approximately 6% to our 2026 Group Adjusted EBITDA. However, Super Group already has several mitigation levers in motion, which are intended to offset the tax impact. Our strategy remains unchanged: sustainable growth and disciplined capital allocation. We don’t expect today’s news to alter our long-term trajectory nor our capital return priorities.”

The post Super Group Comments on United Kingdom Autumn Statement appeared first on European Gaming Industry News.

Continue Reading

Latest News

TVC Completes AV Installation at ScotBet

Published

on

Reading Time: 2 minutes

TVC Technology Solutions has completed a comprehensive AV installation for leading Scottish bookmaker ScotBet. Reinforcing how cutting-edge audiovisual technology can dramatically elevate customer engagement, brand impact and operational flexibility in betting shops, ScotBet is another in a list of betting shop makeovers for TVC, including a significant number of independent bookmakers throughout the UK.

The project saw TVC partner with ScotBet to modernise digital infrastructure across a number of stores, delivering high-quality visuals, streamlined content distribution and a unified signage platform. The aim was to create a premium experience that draws in customers, enhances dwell time, unlocks in-shop promotional opportunities and underpins ScotBets’ competitive positioning.

TVC’s campaign started with a deep dive into ScotBet’s existing estate, identifying inconsistent screen sizes, dated display technologies and poor content manageability. Working alongside ScotBet’s retail operations and brand teams, TVC created a future-proof AV design plan encompassing ultra-slim large format displays in key customer zones, dynamic digital signage driven by branded content and a centralised control system for roll-out calability.

In each store, TVC installed industry-leading large-format commercial LCD and LED displays, including high-brightness 75″ panels in customer-facing zones, complemented by multiscreen TV gantries above key counters to deliver live odds, race streams and promotional content. These displays were mounted via low-visual-impact brackets to preserve the sleek interior design while maintaining full service access. The project also included a dedicated network of digital signage screens in foyer spaces, driven by the MySign digital signage platform. This enabled ScotBet to push up-to-the-minute messages and odds, event-based campaigns and third-party partnerships with minimal delay.

What sets the TVC-ScotBet collaboration apart from a typical AV and digital signage installation is the seamless integration of content and infrastructure from a single company.

Beyond hardware, TVC delivered a tailored content-creation service, to produce a range of dynamic content. This included templated campaign animations, in-store clock-in of live odds tickers, game-day social-feed overlays and fast-paced screen-fillers that mirror the fast-moving world of wagering.

Andy Greaves, sales director at TVC, said: “Our employee-owned structure means everyone at TVC is passionately behind every project. We instantly become partners to our betting shop customers, rather than just supply vendors, and the ability to supply and install an end-to-end video, signage and content integration seamlessly makes for a smooth project from start to finish.”

TVC brings nearly three decades of experience to the AV installation in hospitality, leisure, gambling, gaming and retail spaces. The portfolio spans F1 gaming arcades, bars and pubs, hotels, care homes, boardrooms and retail spaces, with specialist knowledge in the complexities of high-traffic public environments and the regulatory demands of leisure and betting retail. From bespoke mounting solutions in confined shop-floor footprints to full networked AV infrastructures across multiple sites with cloud-integrated content, TVC tailors its system design to each customer’s requirements and backs each project with ongoing service and maintenance support.

“With surveys showing increased dwell time, engagement and sales through digital signage advertising, and with many better retailers seeing over 10% of their revenue attributed to virtual and e-sports, now is the time to maximise your AV impact and ROI,” said Greaves.

The post TVC Completes AV Installation at ScotBet appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.