Latest News
BtoBet Launches White Label Certification Program
Reading Time: 2 minutes
“A means of making our advanced technologies accessible to all operators”
BtoBet has launched a White Label Certification Program through its network of partners. All its current partners now have the opportunity to become BtoBet Certified Partners after passing a thorough evaluation, and thus be put in the position to provide White Labels to other companies.
Sabrina Soldà, Chief Marketing Officer of BtoBet, stated that this program is an important step forward, which makes the company’s advanced iGaming technologies accessible to a wider scenario of operators on a world-wide scale no matter the location, market, and size of operations.
“To become a BtoBet Certified Partner all our partners have to undergo a rigorous screening process that ensures that they are capable of effectively delivering the same high level of service that has become synonymous of our brand and technologies,” stated Sabrina Soldà.
BtoBet’s Chief Marketing Officer said that this Certification program keeps in hold benefits for both the Certified Partners and the White Label Operators, with the former given the possibility to adopt a new business model, permitting him to diverge its focus from a B2C to also include a B2B side to his operations and strenthening his position in the region with local partners, whilst White Label Operators will gain access to a lite version of the most advanced gaming platforms, which are perfectly suited to the requirements of small operations, with the ease of mind that they will have a local BtoBet Certified Partner setting up their organisation, and handling all their particular brand requirements.
Prior to travelling to Sandton to attend the much awaited ICE Africa, BtoBet has also published its Industry Report “Curbing Africa’s Limitations”, focusing on the opportunities and challenges that the African market keeps in hold, and how local operators can start their business through a BtoBet Certified Partner.
The BtoBet team will grasp this opportunity to meet local and international operators, and showcase its gaming portfolio and innovations. Schedule a meeting by contacting [email protected] or by calling on +356 27135974.
About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
Source: Latest News on European Gaming Media Network

Latest News
The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins
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The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.
Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.
“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”
Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)
Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.
The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.
Latest News
GRID Acquires Bayes Esports Assets
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
Latest News
From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025
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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, wrapped up a successful week at SBC Summit Lisbon 2025, combining headline thought leadership with an immersive trackside experience at the Estoril circuit. The programme featured a Super Stage fireside chat with Founder Ivan Montik and F1 legend Rubens Barrichello, Non-Executive Director in LatAm at SOFTSWISS, Rubens Barrichello, plus a joint racing activation with SBC that drew steady crowds.
At one of the industry’s largest gatherings, SOFTSWISS placed practical insight and community engagement front and centre. On the Super Stage, Ivan Montik, Founder of SOFTSWIS, joined F1 legend Rubens Barrichello for ‘Excellence Under Pressure: Evolving in a Fast-Moving Space,’ exploring how teams balance speed, reliability, and regulation.
The company also contributed to ‘Latin America First – The Home-Grown Operators Reinventing the Game,’ where Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shared regional growth takeaways and operator needs.
Off the stage, SOFTSWISS and SBC co-hosted remote-control racing on a true-to-scale Estoril circuit, with a showcase heat featuring Rasmus Sojmark, CEO and Founder of SBC, Rubens Barrichello, and Ivan Montik, before delegates took the wheel for open challenges and networking.
During the prestigious SBC Awards Europe 2025, SOFTSWISS has been recognised as Employer of the Year for the second year in a row. This accolade underlines the company’s commitment to building a people-first workplace culture.
At Stand B160, visitors also explored business opportunities and were invited to contribute to the upcoming 2026 iGaming Trends report.
“Lisbon brought together engaged conversations about compliance, data, and growth – and our activities helped turn those discussions into measurable outcomes,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “Thank you to our partners, clients, and the SBC team for a week that showed how collaboration drives progress across iGaming.”
SOFTSWISS recently launched the 2026 iGaming Trends Survey to capture practitioner perspectives across product, operations, compliance, and market development. The study is designed to map the priorities and challenges likely to shape the year ahead and will inform the next edition of the company’s annual trends report. Responses will be aggregated and anonymised, with findings shared openly with the community.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
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