Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Online Casino Sites & Artificial Intelligence in the Gambling Industry

Published

on

Reading Time: 3 minutes

Wherever you look, artificial intelligence is saturating industries all over the world. Companies are rushing to look into AI and the possibilities it has for transforming the way people do business, particularly in the technology sector. Today, it seems that online casino sites where you can find free slots no deposit win real money are no exception, with artificial intelligence radically changing how the top operators do business.

A Revolution in Online Casino Sites

Revolution in Online Casino Sites

 

 

 

 

 

 

 

 

 

 

Online gaming have always strived to better understand player behaviour, so as to provide more effective user experiences to encourage players to stake their hard-earned cash at their businesses. Looking at trends in data harvested from user behaviour, these companies can look at what games are more popular than others, or how the presentation and organisation of titles on a website’s shopfront influence their popularity. Players benefit from this arrangement by having new casino sites tailor their services to the preferences of the players as well as presenting them the kinds of promotional offers that they’re more likely to enjoy. Expect artificial intelligence to have particular impact in:

  • Refining the UX
  • Personalising content
  • Improving customer service
  • Detecting foul play

 

Top Casino Sites to Become Even Better

AI casinos

 

 

 

 

 

 

 

 

 

 

 

One area where the influence of artificial intelligence on casino sites is readily apparent is improvements in automated customer service. Any experienced player will have been familiar with the frustrations of trying to navigate bot-based live chat to penetrate customer services with best online casino sites. Thankfully, this is becoming less and less common, as top casino sites are increasingly employing much more sophisticated AI-fueled agents who can analyse the profile of a user’s behavior to deliver targeted customer-focused assistance much more accurately. As such, the experience of dealing with online casino sites becomes much more fluid.

 

A Benefit to Players and Casino Sites

players-casinos

 

 

 

 

 

 

 

 

 

 

 

Other situations where online casino sites benefit from AI include targeting gambling addiction. AIs can analyse player actions for problematic patterns early on, and offer mediation and help (even suspending an account) before a player does themselves more damage. Besides the benefits to players, online casino sites can also help safeguard their operations with AI, by helping identify players who may using programs in bad faith to improve their chances of winning. However, these players are more than capable of exploiting AI-fueled programs themselves, so there’s a good chance that a cat-and-mouse game of escalation could take place with the online casino sites in a similar fashion to the battle played out daily in the field of cyber security.

 

The Future of Casino Sites is Here

casino-future

 

 

 

 

 

 

 

 

 

 

 

Online casino sites are clearly a prime example of a business model that is sure to be transformed forever by the proliferation of artificial intelligence. So much in online gambling revolves around random number generation algorithms, that AI is certain to prove its worth as a tool capable to tracking data for online in volumes that humans could never hope to match. In the scramble to identify patterns in user data to improve profits, player retention and the overall user experience, online casino sites are set to pour ever more time and resources into employing artificial intelligence at every level of their service. The good news is that it’s a win-win for the customer, who can enjoy a service that’s intelligently tailored to their preferences, and it’s certain to make online casino sites vastly more comfortable to use going forward.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements

Published

on

Reading Time: 2 minutes

 

SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.

The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.

“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.

Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.

One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.

During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.

SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.

Continue Reading

Latest News

Casino Guru and Mindway AI advance RG self-test game in time for SGW24

Published

on

Reading Time: 2 minutes

 

Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.

The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Expert comment: Safer Gambling Week 2024

Published

on

Reading Time: < 1 minute

Safer Gambling Week commentary

As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.

As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.

We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.

– Andrew Lee, COO, QiH Group

Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.

It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.

– Nick Arron, Lead Solicitor, Poppleston Allen

The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 HIPTHER Agency. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.