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Online Casino Sites & Artificial Intelligence in the Gambling Industry
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Wherever you look, artificial intelligence is saturating industries all over the world. Companies are rushing to look into AI and the possibilities it has for transforming the way people do business, particularly in the technology sector. Today, it seems that online casino sites where you can find free slots no deposit win real money are no exception, with artificial intelligence radically changing how the top operators do business.
A Revolution in Online Casino Sites
Online gaming have always strived to better understand player behaviour, so as to provide more effective user experiences to encourage players to stake their hard-earned cash at their businesses. Looking at trends in data harvested from user behaviour, these companies can look at what games are more popular than others, or how the presentation and organisation of titles on a website’s shopfront influence their popularity. Players benefit from this arrangement by having new casino sites tailor their services to the preferences of the players as well as presenting them the kinds of promotional offers that they’re more likely to enjoy. Expect artificial intelligence to have particular impact in:
- Refining the UX
- Personalising content
- Improving customer service
- Detecting foul play
Top Casino Sites to Become Even Better
One area where the influence of artificial intelligence on casino sites is readily apparent is improvements in automated customer service. Any experienced player will have been familiar with the frustrations of trying to navigate bot-based live chat to penetrate customer services with best online casino sites. Thankfully, this is becoming less and less common, as top casino sites are increasingly employing much more sophisticated AI-fueled agents who can analyse the profile of a user’s behavior to deliver targeted customer-focused assistance much more accurately. As such, the experience of dealing with online casino sites becomes much more fluid.
A Benefit to Players and Casino Sites
Other situations where online casino sites benefit from AI include targeting gambling addiction. AIs can analyse player actions for problematic patterns early on, and offer mediation and help (even suspending an account) before a player does themselves more damage. Besides the benefits to players, online casino sites can also help safeguard their operations with AI, by helping identify players who may using programs in bad faith to improve their chances of winning. However, these players are more than capable of exploiting AI-fueled programs themselves, so there’s a good chance that a cat-and-mouse game of escalation could take place with the online casino sites in a similar fashion to the battle played out daily in the field of cyber security.
The Future of Casino Sites is Here
Online casino sites are clearly a prime example of a business model that is sure to be transformed forever by the proliferation of artificial intelligence. So much in online gambling revolves around random number generation algorithms, that AI is certain to prove its worth as a tool capable to tracking data for online in volumes that humans could never hope to match. In the scramble to identify patterns in user data to improve profits, player retention and the overall user experience, online casino sites are set to pour ever more time and resources into employing artificial intelligence at every level of their service. The good news is that it’s a win-win for the customer, who can enjoy a service that’s intelligently tailored to their preferences, and it’s certain to make online casino sites vastly more comfortable to use going forward.
Source: Latest News on European Gaming Media Network
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SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
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Casino Guru and Mindway AI advance RG self-test game in time for SGW24
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
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Expert comment: Safer Gambling Week 2024
Safer Gambling Week commentary
As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.
As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.
We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.
– Andrew Lee, COO, QiH Group
Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.
It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.
– Nick Arron, Lead Solicitor, Poppleston Allen
The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.
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