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The Rise of Yggdrasil Gaming

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The Rise of Yggdrasil GamingReading Time: 2 minutes

 

It’s quite remarkable just how far Yggdrasil have come since their launch in 2013. Already the 8th most popular slot provider in the world of online casino ahead of the likes of Red Tiger, IGT and Barcrest, it seems like it’ll only be a matter of time until they’re are competing with the likes of Microgaming and NetEnt at the top of the tree.

It was 2014 that Yggdrasil games started to hit the online casino lobbies. Fruitoids, Reef Run, Draglings, Pyrons, Magic Mushrooms and Robotnik were the first babies to see the light, and even at such an infantile stage the unmistakeable characteristics of a typical Yggdrasil game were there for all to see – the crisp, beautiful visuals shining bright and the silky-smooth animations gliding fluently, which soon became a hallmark of their work.

In fact, now it’s only NetEnt who really compete with them on an aesthetic level, so when Yggdrasil announced last month they have had a 65% year-on-year increase in operating revenue for the second quarter of the year, it came as no real surprise.

And right now, there really does seem to be a gap in the market for slot game providers, especially with NetEnt reporting slow growth over 2017 despite a 19% game share in online casino lobbies. Yggdrasil’s currently sits at 3.39% with 53 games on offer, but with more and more of their games hitting the market – nine Yggdrasil games have been released in 2018, with two more already announced for later in the year – a host of casinos are out there looking to offer Yggdrasil’s services.

In August BetVictor announced they will begin taking on Yggradsil content along with Genting UK and the Czech-based Tipsport. In July 888 Sport signed up along with LeoVegas who reached an agreement in April.

Yggdrasil’s upward curve has been quite extraordinary, and though they have been accused in the past of offering beautiful games with little substance and weak bonus rounds, it certainly hasn’t affected their ascent towards the upper echelons of the genre.

With NetEnt suffering from a little bit of burnout, and Microgaming being criticised for offering tired and dated games, Yggdrasil may just fill a hole that’s been inadvertently created for them by a brief spell of complacency.

No matter whether Yggdrasil do get to that level or not, right now, it’s certainly an ongoing success story that’s fascinating to watch.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics

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Popular TV-based IPs such as Love Island: Love in a Spin and the other iconic themes made available via aggregator’s platform

Hub88 has boosted its award-winning aggregation platform by entering a strategic agreement with online casino content provider Playzia.

Playzia’s popular games, including Love Island: Love in a Spin – released under licence from ITV Studios – as well as Tale of the Red Dragon, Crazy Chilli Party, The Great Fishing Adventure, Billionaire Wolf and Sweet Candy Fortune, are now available to Hub88’s licensed global operator network.

The agreement brings Playzia’s titles to Hub88’s platform, spanning slots, instant win content and crash and table games, with a focus on regulated market compliance across multiple jurisdictions.

Additionally, Playzia’s proprietary Cubicways mechanic offers players dynamic rotating reel configurations that reveal new progression paths and gameplay environments, a trademarked feature in titles such as Knights 2: The Dragon Cubicways.

The deal further reinforces Hub88’s commitment to offering diverse gaming content from studios that successfully blend entertainment and iGaming, while sharing their regulated-first approach.

Ollie Castleman, Managing Director at Hub88, said: “Playzia has built an impressive portfolio that balances innovation with broad player appeal. Their Cubicways mechanic brings something different to the market, while their branded titles create compelling experiences that attract new player segments.

“As operators look to differentiate their content offering and engage new demographics, partnerships like this become increasingly important.”

Joe Caetano, Commercial Director at Playzia, said: “We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences.

“This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”

The post Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics appeared first on Gaming and Gambling Industry Newsroom.

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Betandyou shortlisted for three international awards

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Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.

Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.

Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.

The Betandyou team commented on these nominations:

“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.

The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.

Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.

The post Betandyou shortlisted for three international awards appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Betandyou shortlisted for three international awards

Published

on

Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.

Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.

Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.

The Betandyou team commented on these nominations:

“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.

The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.

Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.

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