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The Rise of Yggdrasil Gaming

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It’s quite remarkable just how far Yggdrasil have come since their launch in 2013. Already the 8th most popular slot provider in the world of online casino ahead of the likes of Red Tiger, IGT and Barcrest, it seems like it’ll only be a matter of time until they’re are competing with the likes of Microgaming and NetEnt at the top of the tree.

It was 2014 that Yggdrasil games started to hit the online casino lobbies. Fruitoids, Reef Run, Draglings, Pyrons, Magic Mushrooms and Robotnik were the first babies to see the light, and even at such an infantile stage the unmistakeable characteristics of a typical Yggdrasil game were there for all to see – the crisp, beautiful visuals shining bright and the silky-smooth animations gliding fluently, which soon became a hallmark of their work.

In fact, now it’s only NetEnt who really compete with them on an aesthetic level, so when Yggdrasil announced last month they have had a 65% year-on-year increase in operating revenue for the second quarter of the year, it came as no real surprise.

And right now, there really does seem to be a gap in the market for slot game providers, especially with NetEnt reporting slow growth over 2017 despite a 19% game share in online casino lobbies. Yggdrasil’s currently sits at 3.39% with 53 games on offer, but with more and more of their games hitting the market – nine Yggdrasil games have been released in 2018, with two more already announced for later in the year – a host of casinos are out there looking to offer Yggdrasil’s services.

In August BetVictor announced they will begin taking on Yggradsil content along with Genting UK and the Czech-based Tipsport. In July 888 Sport signed up along with LeoVegas who reached an agreement in April.

Yggdrasil’s upward curve has been quite extraordinary, and though they have been accused in the past of offering beautiful games with little substance and weak bonus rounds, it certainly hasn’t affected their ascent towards the upper echelons of the genre.

With NetEnt suffering from a little bit of burnout, and Microgaming being criticised for offering tired and dated games, Yggdrasil may just fill a hole that’s been inadvertently created for them by a brief spell of complacency.

No matter whether Yggdrasil do get to that level or not, right now, it’s certainly an ongoing success story that’s fascinating to watch.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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