Latest News
Soft2Bet hires industry veteran as new CEO
Reading Time: 3 minutes
The Soft2Bet team has recently received a major reinforcement in the face of Boris Chaikin, an industry veteran with more than 19 years of management experience under his belt.
Boris Chaikin is particularly known for building and managing teams in areas such as marketing, customer support, CRM and general operations. He is no stranger to cross-cultural and cross-national working environments, which are commonplace in the online gambling industry.
Mr Chaikin is positive that his tenure will spur exponential growth and productive advance in the Soft2Bet’s operations. “I hope we’ll see the company reach the forefronts of the industry under my management. I am thrilled to join the young and extremely dynamic team”, says Chaikin.
The newly-appointed CEO has previously simultaneously held the roles of Marketing Director and General Manager at the B2B sportsbook and platform provider OffsideGaming for over 5 years out of his 10 years with the company.
Soft2Bet is sure that Mr. Chaikin appointment is another contribution to making a step-up in service’s quality and further expansion, by optimizing existing operations and leading the company to the B2B market.
With slightly less than 50,000 monthly active customers and 3,000 affiliates, Soft2Bet is ready to face new challenges and set more ambitious goals. The company has grown “from 3 to more than 100 dedicated professionals” over the last two years. Soft2Bet has employed the new chief executive as part of their long-term development strategy. Mr. Chaikin’s vast marketing, operational and B2B experience is considered to be a valuable addition to already existing assets.
Uri Poliavich COO in Soft2bet says: “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.
Boris has a wealth of experience and is perfectly placed to maximize Soft2bet future growth. He has spent his working life in the industry and has over a decade of experience as top manager. I’m delighted to welcome him to the venue.”
Boris Chaikin says: “Words are not enough to express my content and excitement about the new challenge I am undertaking. I believe this role is a logical pinnacle of my life-long experience in online gambling. Previous roles render me well prepared to lead Soft2Bet team to new heights and I will rely on the support of every team member to reach our common ambitions. Thanks again for the vouched trust and as we say in the office every Friday – Go Soft2Bet!”
More about Boris Chaikin
As one of the pioneers in the online gaming industry, Boris has been filling a variety of management positions in the last 19 years, ranging from customer support manager to regional management, marketing director and company general manager. He has been responsible for the emergence of new products, services, and working teams. His rich and versatile experience allows him to be reputed one of the top experts in global online gambling industry. Boris is online/digital business executive with 19+ years of experience, with deep insight of various aspects of the business, including hands-on experience in both operations & strategic management. Boris has also solid experience in setting up and managing Customer Service, Marketing, CRM.
More about Soft2Bet
Soft2bet was launched in 2016 by a small team of industry top stars with several decades of combined experience in the online gaming business. From the earliest days of operations, the company set out with a single and clear goal in mind: to offer a second to none online gaming experience to customers, first on a European and then on a worldwide level.
Today, only 2 years after launch, the results have been phenomenal. Soft2bet is among the fastest growing online gaming companies in Europe, operates in 12 countries and launches new products at a rate of about one every 3 months. The company has now more than 100+ employees (having started with 3 people), uses the services of 69 providers, 2500+ affiliates and generates yearly sales of EUR 124 mil.
Soft2bet’s online casino brands (August 2018) include, alphabetically:
• Alf Casino
• Boa Boa Casino
• Buran Casino
• Cadoola Casino
• Campobet
• Casinia Casino
• Malina Casino
• Yoyo Casino
Source: Latest News on European Gaming Media Network
Latest News
Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
Reading Time: 2 minutes
Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.
Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.
Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.
Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”
Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”
This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.
The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.
Latest News
MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
Latest News
iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
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