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Soft2Bet hires industry veteran as new CEO
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The Soft2Bet team has recently received a major reinforcement in the face of Boris Chaikin, an industry veteran with more than 19 years of management experience under his belt.
Boris Chaikin is particularly known for building and managing teams in areas such as marketing, customer support, CRM and general operations. He is no stranger to cross-cultural and cross-national working environments, which are commonplace in the online gambling industry.
Mr Chaikin is positive that his tenure will spur exponential growth and productive advance in the Soft2Bet’s operations. “I hope we’ll see the company reach the forefronts of the industry under my management. I am thrilled to join the young and extremely dynamic team”, says Chaikin.
The newly-appointed CEO has previously simultaneously held the roles of Marketing Director and General Manager at the B2B sportsbook and platform provider OffsideGaming for over 5 years out of his 10 years with the company.
Soft2Bet is sure that Mr. Chaikin appointment is another contribution to making a step-up in service’s quality and further expansion, by optimizing existing operations and leading the company to the B2B market.
With slightly less than 50,000 monthly active customers and 3,000 affiliates, Soft2Bet is ready to face new challenges and set more ambitious goals. The company has grown “from 3 to more than 100 dedicated professionals” over the last two years. Soft2Bet has employed the new chief executive as part of their long-term development strategy. Mr. Chaikin’s vast marketing, operational and B2B experience is considered to be a valuable addition to already existing assets.
Uri Poliavich COO in Soft2bet says: “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.
Boris has a wealth of experience and is perfectly placed to maximize Soft2bet future growth. He has spent his working life in the industry and has over a decade of experience as top manager. I’m delighted to welcome him to the venue.”
Boris Chaikin says: “Words are not enough to express my content and excitement about the new challenge I am undertaking. I believe this role is a logical pinnacle of my life-long experience in online gambling. Previous roles render me well prepared to lead Soft2Bet team to new heights and I will rely on the support of every team member to reach our common ambitions. Thanks again for the vouched trust and as we say in the office every Friday – Go Soft2Bet!”
More about Boris Chaikin
As one of the pioneers in the online gaming industry, Boris has been filling a variety of management positions in the last 19 years, ranging from customer support manager to regional management, marketing director and company general manager. He has been responsible for the emergence of new products, services, and working teams. His rich and versatile experience allows him to be reputed one of the top experts in global online gambling industry. Boris is online/digital business executive with 19+ years of experience, with deep insight of various aspects of the business, including hands-on experience in both operations & strategic management. Boris has also solid experience in setting up and managing Customer Service, Marketing, CRM.
More about Soft2Bet
Soft2bet was launched in 2016 by a small team of industry top stars with several decades of combined experience in the online gaming business. From the earliest days of operations, the company set out with a single and clear goal in mind: to offer a second to none online gaming experience to customers, first on a European and then on a worldwide level.
Today, only 2 years after launch, the results have been phenomenal. Soft2bet is among the fastest growing online gaming companies in Europe, operates in 12 countries and launches new products at a rate of about one every 3 months. The company has now more than 100+ employees (having started with 3 people), uses the services of 69 providers, 2500+ affiliates and generates yearly sales of EUR 124 mil.
Soft2bet’s online casino brands (August 2018) include, alphabetically:
• Alf Casino
• Boa Boa Casino
• Buran Casino
• Cadoola Casino
• Campobet
• Casinia Casino
• Malina Casino
• Yoyo Casino
Source: Latest News on European Gaming Media Network
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ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY
Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.
United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.
TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER
Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.
ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.
Official Team Vitality player gear includes:
- The ROG Delta II headset, guaranteeing clear and flawless communication.
- ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
- ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
- The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.
These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.
Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community
Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms
“We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.
“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.
AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE
Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.
This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.
By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.
The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.
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High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer
High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of www.HighRoller.com and www.Fruta.com, each a premium brand in online gaming and a destination for high rollers, is pleased to announce the appointment of Kristofer Muscat as its new Chief Operating Officer, effective January 5th, 2025. In this role, Mr. Muscat will oversee operational strategy, drive growth initiatives, and enhance High Roller’s commitment to delivering premium experiences in the online gambling and iCasino gaming industry.
“Kristofer’s operational expertise in the gambling industry and his proven track record of driving growth through innovation will be instrumental as we continue development of our technologies focused on machine learning to automate key functionality to enhance the player experience and reduce operational overhead,” said Ben Clemes, CEO of High Roller Technologies. “His leadership will play a vital role in optimizing our operations and enhancing our mission to provide engaging, seamless, and world-class experiences for our users.”
Mr. Muscat brings a wealth of industry experience to High Roller. As the former Chief Operating Officer of Eastrock Group, he was pivotal in streamlining operations across offices in Sweden, Malta, and Hong Kong. He successfully enhanced efficiency, built customer-centric cultures, and supported Eastrock’s expansion in the competitive iGaming sector. His leadership at Eastrock reinforced his reputation as a forward-thinking executive with a deep understanding of operational excellence in the gambling industry. Prior to Eastrock, Mr. Muscat held a management position at Bally’s.
“I am so excited to be joining High Roller at such a pivotal time in the company’s evolution. The team’s vision for innovation and their unwavering focus on creating exceptional experiences for players perfectly align with my values and expertise. I am eager to leverage my background in operations and strategy to help drive growth, strengthen High Roller’s position as an industry leader, and elevate the brand’s appeal to high-stakes players around the globe.” commented Kristofer Muscat, new COO of High Roller Technologies.
The post High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer appeared first on European Gaming Industry News.
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Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster
Team Vitality is thrilled to announce the signing of global esports star and former FaZe Clan player Robin ‘ropz’ Kool to their CS2 roster.
Ropz is one of the most decorated Counter-Strike players on the circuit, having secured numerous victories, a plethora of MVP honours, and building a strong reputation for precision, consistency, and success. His experience, coupled with his superb understanding of CS2, will bolster Team Vitality in the club’s hunt for success in 2025.
- Robin ‘ropz’ Kool, the 25-year-old Estonian, has officially joined Team Vitality’s CS2 roster.
- With Ropz’s addition to the team, the rosters current rifler Lotan ‘Spinx’ Giladi will be moved to the inactive roster.
- The move further positions the French club as one of the most formidable teams in the space, following on from the Intel Extreme Masters Cologne win in 2024, underscoring the organisation’s commitment to success in CS2.
- Ropz is widely regarded as one of the most skilled CS2 players worldwide, with a career highlighted by numerous tournament wins, MVP accolades, and a legacy of consistent and high-level performance. Known for his tactical expertise, adaptability and sharpshooting, he brings a wealth of experience to Team Vitality.
- The French club’s roster now boasts an elite combination of in-game expertise, strategic minds, and sheer firepower, positioning them as one of the most forbidding rosters globally. The roster now consists of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool. The team will be coached by Rémy “XTQZZZ” Quoniam and assistant coach Mathieu “MaT” Leber, and led by new Team Manager, Amy May ‘Aphiren’ Snowdon.
- The roster will first be seen in action during the BLAST Bounty Spring 2025: Closed Qualifier later in January.
“Signing ropz is the culmination of several years of discussions and mutual respect. We have followed his journey with great admiration, and this year, the stars aligned for him to join us. We understand that he’s leaving more than just a team behind – he’s leaving a family. We’re determined to show him that he made the right choice. He fits perfectly into our vision, with the ambition to make history and build a legacy for the club on CS,” explains Fabien “Neo” Devide, President of Team Vitality. “His experience, versatility, and game intelligence are invaluable assets. He is a player with a heart of gold, one of the most inspiring figures in the history of Counter-Strike, and someone who truly embodies the values we stand for. With him, we are solidifying our place among the global elite of CS, and this is an incredible opportunity for Team Vitality.”
The post Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster appeared first on European Gaming Industry News.
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