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Soft2Bet hires industry veteran as new CEO

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The Soft2Bet team has recently received a major reinforcement in the face of Boris Chaikin, an industry veteran with more than 19 years of management experience under his belt.

Boris Chaikin is particularly known for building and managing teams in areas such as marketing, customer support, CRM and general operations. He is no stranger to cross-cultural and cross-national working environments, which are commonplace in the online gambling industry.

Mr Chaikin is positive that his tenure will spur exponential growth and productive advance in the Soft2Bet’s operations. “I hope we’ll see the company reach the forefronts of the industry under my management. I am thrilled to join the young and extremely dynamic team”, says Chaikin.

The newly-appointed CEO has previously simultaneously held the roles of Marketing Director and General Manager at the B2B sportsbook and platform provider OffsideGaming for over 5 years out of his 10 years with the company.
Soft2Bet is sure that Mr. Chaikin appointment is another contribution to making a step-up in service’s quality and further expansion, by optimizing existing operations and leading the company to the B2B market.

With slightly less than 50,000 monthly active customers and 3,000 affiliates, Soft2Bet is ready to face new challenges and set more ambitious goals. The company has grown “from 3 to more than 100 dedicated professionals” over the last two years. Soft2Bet has employed the new chief executive as part of their long-term development strategy. Mr. Chaikin’s vast marketing, operational and B2B experience is considered to be a valuable addition to already existing assets.

Uri Poliavich COO in Soft2bet says: “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.

Boris has a wealth of experience and is perfectly placed to maximize Soft2bet future growth. He has spent his working life in the industry and has over a decade of experience as top manager. I’m delighted to welcome him to the venue.”

Boris Chaikin says: “Words are not enough to express my content and excitement about the new challenge I am undertaking. I believe this role is a logical pinnacle of my life-long experience in online gambling. Previous roles render me well prepared to lead Soft2Bet team to new heights and I will rely on the support of every team member to reach our common ambitions. Thanks again for the vouched trust and as we say in the office every Friday – Go Soft2Bet!”

More about Boris Chaikin

As one of the pioneers in the online gaming industry, Boris has been filling a variety of management positions in the last 19 years, ranging from customer support manager to regional management, marketing director and company general manager. He has been responsible for the emergence of new products, services, and working teams. His rich and versatile experience allows him to be reputed one of the top experts in global online gambling industry. Boris is online/digital business executive with 19+ years of experience, with deep insight of various aspects of the business, including hands-on experience in both operations & strategic management. Boris has also solid experience in setting up and managing Customer Service, Marketing, CRM.

More about Soft2Bet
Soft2bet was launched in 2016 by a small team of industry top stars with several decades of combined experience in the online gaming business. From the earliest days of operations, the company set out with a single and clear goal in mind: to offer a second to none online gaming experience to customers, first on a European and then on a worldwide level.

Today, only 2 years after launch, the results have been phenomenal. Soft2bet is among the fastest growing online gaming companies in Europe, operates in 12 countries and launches new products at a rate of about one every 3 months. The company has now more than 100+ employees (having started with 3 people), uses the services of 69 providers, 2500+ affiliates and generates yearly sales of EUR 124 mil.

Soft2bet’s online casino brands (August 2018) include, alphabetically:
• Alf Casino
• Boa Boa Casino
• Buran Casino
• Cadoola Casino
• Campobet
• Casinia Casino
• Malina Casino
• Yoyo Casino


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay stokes the flames with Belfry Bliss Hold and Win

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Evoplay, the award-winning game development studio, has launched Belfry Bliss Hold and Win, a fiery 5×3 slot that blends retro-inspired visuals with a darker twist on the fan-favourite Hold and Win mechanic.

Set against a backdrop of flames and ringing bells, the game reintroduces Evoplay’s mischievous Devil character, not as a foe, but as a Wild symbol, lighting the way to potential wins. Classic slot icons like sevens, bars and cherries return, but the real action begins when the bells drop.

Landing six or more bonus symbols triggers the Hold and Win Bonus Game, initiating three spins, where the goal is to collect 15 special symbols to win the ULTRA jackpot, offering 1,000x the bet.

Additionally, the title comes with two smaller jackpots, SUPER and MINOR, adding to the excitement and win potential.

For those eager to jump straight into the action, a Bonus Buy feature provides direct access to the Bonus Game.

With its bold design, atmospheric soundtrack and fast-paced gameplay, Belfry Bliss Hold and Win adds a distinctive edge to Evoplay’s growing Hold and Win portfolio.

Ivan Kravchuk, CEO at Evoplay, said: “Belfry Bliss Hold and Win takes the familiar charm of classic slots and turns up the heat. We’ve given it a bold, fiery personality that blends nostalgia with a darker, more playful twist.

“The Hold and Win mechanic coupled with the three jackpots takes this game to the next level, with all features designed to keep the energy high and the experience engaging.”

The post Evoplay stokes the flames with Belfry Bliss Hold and Win appeared first on European Gaming Industry News.

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NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth

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NOVOMATIC Africa has announced that it has reached a major operational milestone: the local assembly of its popular Panther FV623D and FV624D Limited Payout Machines (LPMs) is now fully underway in South Africa. This strategic development marks a critical step in the company’s commitment to regional growth, operational agility and technological excellence.

The initiative was born out of post-pandemic global supply challenges, where machine delivery lead times were significant. To address this, NOVOMATIC Africa made the strategic decision to localise certain production capabilities—shortening timelines, reducing dependency on international shipments, and contributing to the local economy and empowerment.

At the helm of the project is Mohamed Abdullah, Technical & Operations Manager, who leads a team of highly skilled, internationally trained technical professionals.

After extensive planning and cross-border collaboration, NOVOMATIC Africa equipped a dedicated assembly area within its new Midrand facility. The space was enhanced with the necessary tooling, shelving and safety systems to handle high-volume pre-assembly processes, including monitor and bill validator modules.

This ambitious three-year journey—culminating in South Africa’s first locally assembled Panther LPMs—was not only a triumph of logistics and innovation but also a testament to human expertise, resilience and visionary leadership.

To ensure full compliance and alignment with both NOVOMATIC AG (Austria) and local regulatory standards, the project included:

• Acquisition of an Electrostatic Discharge (ESD) Safety Test Machine

• Establishment of robust quality control protocols

• Integration with the NAG central database

• Development of a structured pre-assembly line for key components

• Empowering Local Talent

“Investing in people has been the most important part of this journey. Yes, we’re building machines. But more importantly, we’re building capability—equipping our team here in South Africa with the knowledge, tools, and confidence to meet global benchmarks,” said Mohamed Abdullah.

NOVOMATIC Africa’s investment in local production is more than a tactical solution—it’s a long-term strategic move aimed at strengthening the company’s footprint across the continent.

As demand continues to grow, the company remains focused on building a resilient, skilled local workforce and continuing its mission to deliver high-quality, technically advanced gaming machines for Africa’s evolving gaming landscape.

The post NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth appeared first on European Gaming Industry News.

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TaDa Gaming Releases Golden Bank 2

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TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts.

Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere. Players can take advantage of Unlimited Bonus Game, expanding wilds and Super Bonus Features to boost their chances of winning big.

Golden Bank 2 offers players thrilling opportunities with its Wild High Rewards, Unlimited Bonus Game and Super Bonus features. Wild symbols appear on all reels, substituting for all symbols except the Bonus and can transform into 2x, 3x or 5x multipliers, up to 625x when multiple Wilds land on the same payline. The Unlimited Bonus Game is triggered by three Bonus symbols, unlocking the Bonus Accumulation Box where prizes accumulate based on Bet x Total Multiplier. Super Bonus symbols boost the multiplier of all accumulation boxes by up to 10x. With a 10,000x max win, medium volatility and unlimited bonus gameplay, Golden Bank 2 offers thrilling rewards and big win potential.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Golden Bank 2 takes the best elements of classic slots and amplifies them with new, innovative mechanics, which offer players multiple ways to win while keeping the gameplay fresh and engaging. We’re excited to see how our clients respond to this high-reward game.”

The post TaDa Gaming Releases Golden Bank 2 appeared first on European Gaming Industry News.

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