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How the Gaming Industry Utilises the Power of Football
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After a glorious FIFA World Cup summer, we once again make the return to domestic matters with all of Europe’s elite leagues now underway. Yes, the football season has resumed in all its relentless glory, and while not all of us can be top players, earning millions and enjoying the Instagram lifestyle, we can, in part, join in. How? Through video games where football isn’t just about pretending to be Mo Salah or Pep Guardiola—it’s about so much more.
Following the success of the World Cup-based, free-to-play competition, the “$100 MILLION Challenge”, The Stars Group rebooted their Spin & Go games into Spin & Goals—and their game Football Star is just the latest example of the gaming industry piggy-backing off of football’s popularity to promote its products. However, when it comes to video games, there are two staples of any new football season, the first of which is Football Manager. This year’s management sim is released on November 2 and will be titled “Football Manager 2019”. Evolving over the last 25 years from the original title “Championship Manager”, this game created—and then defined—the genre, and since its conception, no one else gets remotely close. For those of you looking for the ultimate football management experience, you need Football Manager 2019 in your life.
This game covers everything from on-field tactics to squad management. You must ensure that you keep rested players happy while working with the medical staff to maintain peak squad fitness. The real beauty of the game, though, comes from the transfer market where you get to scout, buy, and, of course, sell players in order to construct your winning team. Makers Sports Interactive have produced a game so definitive that scenarios mirror real-life situations that today’s managers have to deal with. It also comes with an accurate global database so massive that it contains pretty much every player in every league around the world. The only major league that the game didn’t hold the licence rights for was Germany’s Bundesliga, but that, too, will now be added in this year’s edition.
Play the Real Thing
The other staple of a new football season is EA Sport’s FIFA 19 (as it will be titled this year). The makers spare no expense, and it shows. It’s expensive and luxurious and it is unquestionably the “football game of football games”. Popular the world over, and now considered to be an e-sport, FIFA 19’s graphics are so accurate that you feel like you could be watching a live match. And the commentary comes off as real and authentic, too. Thanks to the related mini-game, FIFA Ultimate Team, the game also encourages you to purchase in-game Panini-style stickers to build up your dream team. This feature also works on mobile. Also popular is the “journey mode” that puts you in control of an aspiring pro’s career; it’s your job to turn him in to an international superstar. FIFA 19 is due out on September 28, and, for the first time, it will include the full Champions League licence.
The other sim, very much in FIFA’s shadow but still very much loved, is Pro Evolution Soccer 2019. There was a time when Pro Evolution Soccer (PES) and FIFA were going head-to-head, but this feels like a long time ago now, as FIFA has pulled away in such style. This is largely due to budgets, as Konami never had all the licences that its richer rival had. Whereas FIFA offered all teams, PES offered “North London Reds” and “Man Blue”. They do, however, have Barcelona and Liverpool (whom they sponsor) on their books so it’s not all bad. And, for the record, the gameplay is not bad either—thanks to the silkiness of its passing system and the on-pitch feel— which is why PES still has many fans. PES 2019 is already available for the loyalists among you.
90’s Arcade Classic
Sensible Soccer ruled the nineties. Photo Credit: Gary Denham, CC BY
Speaking of loyalists, back in the 90’s there was a cherished classic, pixel-heavy, no-frills football game that gained an army of fans, thanks to its vastly different offering. Back then, Sensible Soccer was considered to be the king of football games, even when considered among better-looking releases. Now, almost 25 years on, the arcade-style game will soon be making a return under the name Sociable Soccer. And, comfortingly, this will be released using 3D tools from Jon Hare’s Tower Studios, the studio that brought us its beloved predecessor. However, this is very much a “watch this space” matter at the moment, as Sociable Soccer is currently only available via Steam Early Access for PC. One early teaser to look out for is a player-card in-game feature similar to FIFA’s Ultimate Team, and while it looks as though it will initially be a PC game, console versions are also planned. These new releases and rebooted, old favourites just go to prove that there remains a healthy appetite for football games and, quite frankly, long may that continue.
Source: Latest News on European Gaming Media Network
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
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Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
WINADAY CASINO: Available December 19 – 28, 2025
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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