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704Games Launches NASCAR Heat Champions: Road to Miami, A New Mass-Market NASCAR Esports Tournament
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More than $10,000 in prizes on the line in multi-week competition in NASCAR Heat 3, Coming Sept. 7 to PlayStation®4, Xbox One and Windows PC
CHARLOTTE, N.C., Sept, 2018 — 704Games, NASCAR’s exclusive esports partner for simulation-style video games on console platforms, announced NASCAR Heat Champions: Road to Miami, a weekly esports competition in the upcoming video game NASCAR Heat 3. Spanning the 2018 NASCAR Playoffs, NASCAR Heat Champions: Road to Miami will culminate at Homestead-Miami Speedway during Ford Championship Weekend with over $500,000 in potential prize money up for grabs.
“Fresh off the launch of NASCAR Heat 3, NASCAR Heat Champions: Road to Miami launches our first esports tournament so fans can literally play along with the real-world NASCAR Playoffs,” said Ed Martin, President of 704Games. “NASCAR Heat Champions: Road to Miami is the first NASCAR esports competition of its kind on video game consoles, accessible to NASCAR fans across the U.S., making it a truly one-of-a-kind experience.”
Players can compete online in NASCAR Heat 3 starting Sept. 10, 2018 and running through Nov. 11, 2018. Fans can qualify at home weekly by posting their fastest total race times to qualify for the final tournament in Miami. Weekly tournaments will alternate between the Xbox One and PlayStation®4 computer entertainment system. Three additional finalists will race their way in at Homestead-Miami Speedway at Esports Arena Drive, North America’s first mobile esports arena.
704Games will fly weekly finalists and a guest to Miami for Ford Championship Weekend at Homestead-Miami Speedway. The NASCAR Heat Champions: Road to Miami esports finale will take place Sunday, Nov. 18, and award $10,000 in prize money, Audeze Mobius gaming headsets, and an exclusive race weekend package from Homestead-Miami Speedway.
As a bonus, if the winner of NASCAR Heat Champions: Road to Miami correctly predicts the official total race time of the Monster Energy NASCAR Cup Series Ford EcoBoost 400 within five seconds, they will win an additional $500,000.
“As we strengthen our position in the esports arena, tournaments like NASCAR Heat Champions: Road to Miami continue to enhance fan engagement with our sport,” said Blake Davidson, NASCAR Vice President of Consumer Innovation. “Fans will get a thrill from weekly competitions and finalists get to share this championship event with the best drivers in the world at Homestead, one of the most anticipated race weekends of the season.”
“For the past 17 years, Homestead-Miami Speedway has been synonymous with NASCAR champions. And now the 2018 Ford Championship Weekend will have one more champion to crown in 704Games’ NASCAR Heat 3,” said Homestead-Miami Speedway President Matthew Becherer. “Not only will we have the Championship 4 drivers in each national series vying for a title, but NASCAR Heat Champions: Road to Miami, will bring us 12 additional finalists competing to win it all. The battle to make it to Miami should be an exciting one.”
NASCAR Heat Champions: Road to Miami is the culmination of a focused effort from both 704Games and NASCAR to engage new and existing fans through esports. The mass-market reach of NASCAR Heat 3 creates an unparalleled esports opportunity for NASCAR fans around the country. In 2019, 704Games will look to expand NASCAR Heat Champions as a mainstay of the sport.
Fans can visit www.NASCARHeatChampions.com for further details and the official rules of NASCAR Heat Champions: Road to Miami.
NASCAR Heat 3 will be available on Sept. 7, 2018, on the PlayStation®4 system, Xbox One and Windows PC via Steam.
About 704Games:
704Games is a video game publisher and developer focused on delivering high-quality experiences on console and mobile. 704Games, a video game licensee of NASCAR, released NASCAR Heat 2 on the PlayStation®4 computer entertainment system and Xbox One in September 2017. The gaming company also released NASCAR Heat Mobile, the first authentic NASCAR mobile racing game on iOS and Android devices, in 2017. 704Games is headquartered at NASCAR Plaza in Charlotte, North Carolina.
About Homestead-Miami Speedway:
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. In 2017, NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway during Ford Championship Weekend for the 16th consecutive year (2002-17). Champions crowned at Homestead-Miami Speedway in 2017 were Martin Truex Jr. (Monster Energy NASCAR Cup Series), William Byron (NASCAR XFINITY Series) and Christopher Bell (NASCAR Camping World Truck Series). 2018 Ford Championship Weekend will be held November 16-18.
About Audeze:
Audeze LLC is the California-based high-end audio manufacturer delivering the most accurate sound reproduction available today. Audeze products, engineered with the latest innovations in materials science and technology, are built with precision craftsmanship. Audeze’s commitment to research, development, and uncompromised audio is reflected in every facet of our leading-edge products, and has earned Audeze the distinction of being the world’s best reviewed headphone brand.
Source: 704Games
Source: Latest News on European Gaming Media Network

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SOFTSWISS Wins Best Game Aggregator Award in Latin America
SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.
The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.
The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.
Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.
The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.
Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.
“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on European Gaming Industry News.
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SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia
This October, SBC Summit Tbilisi 2025 returns to Georgia with an enhanced conference agenda that connects the industry to the expertise and insights of local Eastern European and Central Asian leaders, helping delegates succeed in these markets.
Co-hosted with SMH Global, a Georgia-based company at the crossroads of sports, media, and iGaming, the summit will once again take place at the Sheraton Grand Tbilisi Metechi Palace on 15–16 October.
With over 50 speakers, the two-day agenda will cover local marketing, regulatory hurdles, and talent development, offering delegates the expertise needed to build stronger operations in Eastern Europe and Central Asia.
Commenting on this year’s conference agenda, Rasmus Sojmark, CEO and Founder of SBC, said: “We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable.”
Day One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency.
Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in iGaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.
Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences.
Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region’s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The program will close on the power of sport itself, exploring how major events like the World Cup and Olympics fuel massive betting activity, and how sponsorships are reshaping the global sports economy.
Looking ahead to this year’s summit, Sojmark added: “For me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it’s about looking ahead, thinking about the region’s future role in the industry and how businesses can start preparing for it today.”
Get your tickets for SBC Summit Tbilisi now!
Take advantage of our Early Bird offer and secure a Full Event Pass for just $150 — a $50 saving. Your pass gives you access to every conference session, the exhibition floor, and all evening networking events across both days.
Operators and affiliates are eligible for free passes. Simply click to apply.
The post SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia appeared first on European Gaming Industry News.
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DATA.BET Partners with Genius Sports
DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.
The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.
Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.
This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.
“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.
The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.
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