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704Games Launches NASCAR Heat Champions: Road to Miami, A New Mass-Market NASCAR Esports Tournament

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704Games Launches NASCAR Heat Champions: Road to Miami, A New Mass-Market NASCAR Esports TournamentReading Time: 3 minutes

 

More than $10,000 in prizes on the line in multi-week competition in NASCAR Heat 3, Coming Sept. 7 to PlayStation®4, Xbox One and Windows PC

CHARLOTTE, N.C., Sept, 2018 — 704Games, NASCAR’s exclusive esports partner for simulation-style video games on console platforms, announced NASCAR Heat Champions: Road to Miami, a weekly esports competition in the upcoming video game NASCAR Heat 3. Spanning the 2018 NASCAR Playoffs, NASCAR Heat Champions: Road to Miami will culminate at Homestead-Miami Speedway during Ford Championship Weekend with over $500,000 in potential prize money up for grabs.

“Fresh off the launch of NASCAR Heat 3, NASCAR Heat Champions: Road to Miami launches our first esports tournament so fans can literally play along with the real-world NASCAR Playoffs,” said Ed Martin, President of 704Games. “NASCAR Heat Champions: Road to Miami is the first NASCAR esports competition of its kind on video game consoles, accessible to NASCAR fans across the U.S., making it a truly one-of-a-kind experience.”

Players can compete online in NASCAR Heat 3 starting Sept. 10, 2018 and running through Nov. 11, 2018. Fans can qualify at home weekly by posting their fastest total race times to qualify for the final tournament in Miami. Weekly tournaments will alternate between the Xbox One and PlayStation®4 computer entertainment system. Three additional finalists will race their way in at Homestead-Miami Speedway at Esports Arena Drive, North America’s first mobile esports arena.

704Games will fly weekly finalists and a guest to Miami for Ford Championship Weekend at Homestead-Miami Speedway. The NASCAR Heat Champions: Road to Miami esports finale will take place Sunday, Nov. 18, and award $10,000 in prize money, Audeze Mobius gaming headsets, and an exclusive race weekend package from Homestead-Miami Speedway.

As a bonus, if the winner of NASCAR Heat Champions: Road to Miami correctly predicts the official total race time of the Monster Energy NASCAR Cup Series Ford EcoBoost 400 within five seconds, they will win an additional $500,000.

“As we strengthen our position in the esports arena, tournaments like NASCAR Heat Champions: Road to Miami continue to enhance fan engagement with our sport,” said Blake Davidson, NASCAR Vice President of Consumer Innovation. “Fans will get a thrill from weekly competitions and finalists get to share this championship event with the best drivers in the world at Homestead, one of the most anticipated race weekends of the season.”

“For the past 17 years, Homestead-Miami Speedway has been synonymous with NASCAR champions. And now the 2018 Ford Championship Weekend will have one more champion to crown in 704Games’ NASCAR Heat 3,” said Homestead-Miami Speedway President Matthew Becherer. “Not only will we have the Championship 4 drivers in each national series vying for a title, but NASCAR Heat Champions: Road to Miami, will bring us 12 additional finalists competing to win it all. The battle to make it to Miami should be an exciting one.”

NASCAR Heat Champions: Road to Miami is the culmination of a focused effort from both 704Games and NASCAR to engage new and existing fans through esports. The mass-market reach of NASCAR Heat 3 creates an unparalleled esports opportunity for NASCAR fans around the country. In 2019, 704Games will look to expand NASCAR Heat Champions as a mainstay of the sport.

Fans can visit www.NASCARHeatChampions.com for further details and the official rules of NASCAR Heat Champions: Road to Miami.

NASCAR Heat 3 will be available on Sept. 7, 2018, on the PlayStation®4 system, Xbox One and Windows PC via Steam.

About 704Games:
704Games is a video game publisher and developer focused on delivering high-quality experiences on console and mobile. 704Games, a video game licensee of NASCAR, released NASCAR Heat 2 on the PlayStation®4 computer entertainment system and Xbox One in September 2017. The gaming company also released NASCAR Heat Mobile, the first authentic NASCAR mobile racing game on iOS and Android devices, in 2017. 704Games is headquartered at NASCAR Plaza in Charlotte, North Carolina.

About Homestead-Miami Speedway:
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. In 2017, NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway during Ford Championship Weekend for the 16th consecutive year (2002-17). Champions crowned at Homestead-Miami Speedway in 2017 were Martin Truex Jr. (Monster Energy NASCAR Cup Series), William Byron (NASCAR XFINITY Series) and Christopher Bell (NASCAR Camping World Truck Series). 2018 Ford Championship Weekend will be held November 16-18.

About Audeze:
Audeze LLC is the California-based high-end audio manufacturer delivering the most accurate sound reproduction available today. Audeze products, engineered with the latest innovations in materials science and technology, are built with precision craftsmanship. Audeze’s commitment to research, development, and uncompromised audio is reflected in every facet of our leading-edge products, and has earned Audeze the distinction of being the world’s best reviewed headphone brand.

 

Source: 704Games


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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