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Newzoo pins hopes on esports for revenue boost in video games
Newzoo, the Dutch market intelligence company focusing on egaming predicts eSports will gross $1.7 billion in revenues by 2021.
Newzoo makes a bold prediction that by 2021 is that every major U.S. media conglomerate will have esports media rights in their portfolio.
“U.S. media conglomerates such as Disney, Comcast, and AT&T are already looking into content rights for esports,” reads Newzoo’s blog post. “As these companies look to entice younger consumers, they will become even more active in the scene. We expect these companies to not only feature esports on their linear media platforms, as seen with the Overwatch League on Disney XD, but also on non-linear live-streaming platforms, such as Disney’s upcoming streaming service.”
The other major outlook that Newzoo has for esports is how it will drive growth for gaming to surpass the revenue for traditional sports.
“Gaming as a whole, including esports, is already on track to become a bigger industry than traditional professional sports,” Newzoo explains. “We expect that the global games market will generate revenues of $180.1 billion by 2021, and esports will be a major driver of this, with many brands investing in esports to appeal to younger demographics. As more companies get involved and consumers spend more time watching esports content outside of the competitions themselves, esports will generate much growth within the global games industry.”
The research firm has other interesting thoughts about 2021. For example, the Olympics will embrace esports but not as part of its traditional winter or summer games. Newzoo analysts also believe that “esports” will fade by 2021 – the term, that is. Fans will likely talk about their individual game that they are a fan of, but don’t expect too many more generalised “esports tournaments.”
But making predictions is easy, looking back at how wrong you were is tougher. But Newzoo did that for its predictions about esports from 2015. It claimed that esports would reach $465 million by 2017 (it reached $655 million) and outgross the WWE wrestling promotion (it did). It also claimed that media rights would turn into a huge focal point (that’s true), and organisations would need strict rules and regulations to protect tournaments from cheating (the Esports Integrity Coalition began in 2016).
The only thing Newzoo did not nail is that esports would need to shift to a regional structure with city-based teams. Newzoo claims that’s partially true thanks to the Overwatch League, but it also notes that this strategy has gone widely ignored by other leagues. But who knows, maybe that could still happen by 2021.
Source: venturebeat.com
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The post Spinosaurus – The Thrilling New Slot Game from PopOK Gaming appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has taken its content live with Domusbet, further strengthening its presence in the Italian market.
The integration features 32 of Evoplay’s premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy that have proven popular with local players.
Renowned for its innovative approach, Evoplay’s titles aim to enhance player retention and engagement, providing a distinct competitive advantage to operator partners in the Italian market.
Domusbet offers a premium online casino in Italy and with a growing customer base, the collaboration sees Evoplay reach a new audience in the country where it has been live for several years.
The partnership reaffirms Evoplay’s commitment to becoming a leading supplier to the global iGaming industry and follows a number of prominent commercial deals that have seen the studio expand its reach in key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Partnering with Domusbet is an exciting opportunity for Evoplay as we expand in Italy.
“Domusbet shares our commitment to quality and player satisfaction, making this a natural fit. We’re delighted to bring our games to a new audience and look forward to a successful collaboration.”
Francesco Di Paola, President of Domusbet, added: “We are excited to bring Evoplay’s cutting-edge games to our online casino.
“This collaboration reflects Domusbet’s commitment to providing our players with top-quality entertainment and an innovative gaming experience. With Evoplay’s popular titles now available, we’re confident our players will find a new level of engagement and excitement on Domusbet.”
The post Evoplay expands Italian footprint through strategic partnership with Domusbet appeared first on European Gaming Industry News.
Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.
The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.
Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.
Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.
The post BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME appeared first on European Gaming Industry News.
Spinosaurus – The Thrilling New Slot Game from PopOK Gaming
Evoplay expands Italian footprint through strategic partnership with Domusbet
BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME
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