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CrownBet kicks off new advertisement campaign
CrownBet, the Australia-based gambling provider, has launched new advertisement campaign to publicise it’s rebranding as BetEasy. The campaign is created by Melbourne-based advertising agency, The Monkeys.
The rebranding exercise is part of the deal of the merger process between CrownBet and William Hill’s Australian business. Under the terms of the deal, CrownBet has to stop using the William Hill brand name by October later this year.
William Hill announced in January that a sale of its continuously underperforming Australian business was under discussion. News about the betting service’s eventual sale to CrownBet broke at the end of February following an extremely competitive bidding process. At about the same time, Canadian gambling giant The Stars Group bought a majority stake in CrownBet from Australian casino operator Crown Resorts.
Reports emerged in May that CrownBet would undertake a rebrand to mark the beginning of a new era in the company’s history. The company originally considered to change its name to Sportingbet, the name of an Australian betting service once owned by the family of the company’s founder, gambling industry veteran Matt Tripp.
However, the Australian business of Irish gambling giant Paddy Power Betfair challenged CrownBet’s choice of name in Federal Court, arguing that it sounded too familiar to its own Sportsbet operation and that this might confuse customers that the two brands are the same or related in one way or another. The Federal Court sided with Paddy Power Betfair and issued an order to block CrownBet’s rebrand temporarily.
The company announced recently that it would instead rebrand as BetEasy, the name by which it first began operating.
As mentioned above, CrownBet’s rebrand advertising campaign is led by Melbourne-based ad agency The Monkeys. The new ad features two ambassadors for the BetEasy brand – Australian cricketer Ricky Ponting and actress Nicki Whelan. The two appear in a 30-second spot to announce the arrival of “bigger, better betting experience.”
CrownBet has said that it aims to set a “new tone and standard” in the Australian betting market. The merger of the company with William Hill’s Australian business is creating the nation’s third largest betting service, Tabcorp and Paddy Power Betfair’s Sportsbet being the largest ones.
Although CrownBet has already secured a significant share of the Australian betting market, establishing its new brand might not be an easy task as space has become extremely competitive over the past several years. In addition, multiple regulatory hurdles are expected to pose significant challenges before operators and their further growth in the market. The introduction of the so-called point-of-consumption tax in almost all Australian states and territories with rates varying from 8 to 15 per cent on local gross gambling revenue is set to be one such major hurdle.
Source: casinonewsdaily.com
Source: Latest News on European Gaming Media Network
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus – a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!
With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.
Key Features:
In the Bonus Game, players encounter the fierce Spinosaurus, spinning for multipliers, free spins, and other exciting rewards. For those eager to jump straight into the action, the Buy Bonus feature lets players skip right into the heart of the adventure for even more fun and potential rewards.
Whether chasing big wins or exploring the ancient world of dinosaurs, Spinosaurus offers a truly wild and exhilarating gaming experience.
Game Overview:
- Provider: PopOK Gaming
- Game Name: Spinosaurus
- Game ID: 134
- Category: Video Slot
- RTP: 96.20%
- Hit Frequency: 37.72%
- Max Win: 2,500x total bet
- Volatility: Medium
- Min/Max Bets: 0.02/100 EUR
- Release Date: October 18, 2024
Dive into the prehistoric era and experience the thrill of Spinosaurus today! Visit popokgaming.com to learn more or contact your PopOK Gaming account manager to add this exciting new game to your platform.
The post Spinosaurus – The Thrilling New Slot Game from PopOK Gaming appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has taken its content live with Domusbet, further strengthening its presence in the Italian market.
The integration features 32 of Evoplay’s premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy that have proven popular with local players.
Renowned for its innovative approach, Evoplay’s titles aim to enhance player retention and engagement, providing a distinct competitive advantage to operator partners in the Italian market.
Domusbet offers a premium online casino in Italy and with a growing customer base, the collaboration sees Evoplay reach a new audience in the country where it has been live for several years.
The partnership reaffirms Evoplay’s commitment to becoming a leading supplier to the global iGaming industry and follows a number of prominent commercial deals that have seen the studio expand its reach in key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Partnering with Domusbet is an exciting opportunity for Evoplay as we expand in Italy.
“Domusbet shares our commitment to quality and player satisfaction, making this a natural fit. We’re delighted to bring our games to a new audience and look forward to a successful collaboration.”
Francesco Di Paola, President of Domusbet, added: “We are excited to bring Evoplay’s cutting-edge games to our online casino.
“This collaboration reflects Domusbet’s commitment to providing our players with top-quality entertainment and an innovative gaming experience. With Evoplay’s popular titles now available, we’re confident our players will find a new level of engagement and excitement on Domusbet.”
The post Evoplay expands Italian footprint through strategic partnership with Domusbet appeared first on European Gaming Industry News.
Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.
The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.
Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.
Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.
The post BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME appeared first on European Gaming Industry News.
Spinosaurus – The Thrilling New Slot Game from PopOK Gaming
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BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME
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