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CrownBet kicks off new advertisement campaign
CrownBet, the Australia-based gambling provider, has launched new advertisement campaign to publicise it’s rebranding as BetEasy. The campaign is created by Melbourne-based advertising agency, The Monkeys.
The rebranding exercise is part of the deal of the merger process between CrownBet and William Hill’s Australian business. Under the terms of the deal, CrownBet has to stop using the William Hill brand name by October later this year.
William Hill announced in January that a sale of its continuously underperforming Australian business was under discussion. News about the betting service’s eventual sale to CrownBet broke at the end of February following an extremely competitive bidding process. At about the same time, Canadian gambling giant The Stars Group bought a majority stake in CrownBet from Australian casino operator Crown Resorts.
Reports emerged in May that CrownBet would undertake a rebrand to mark the beginning of a new era in the company’s history. The company originally considered to change its name to Sportingbet, the name of an Australian betting service once owned by the family of the company’s founder, gambling industry veteran Matt Tripp.
However, the Australian business of Irish gambling giant Paddy Power Betfair challenged CrownBet’s choice of name in Federal Court, arguing that it sounded too familiar to its own Sportsbet operation and that this might confuse customers that the two brands are the same or related in one way or another. The Federal Court sided with Paddy Power Betfair and issued an order to block CrownBet’s rebrand temporarily.
The company announced recently that it would instead rebrand as BetEasy, the name by which it first began operating.
As mentioned above, CrownBet’s rebrand advertising campaign is led by Melbourne-based ad agency The Monkeys. The new ad features two ambassadors for the BetEasy brand – Australian cricketer Ricky Ponting and actress Nicki Whelan. The two appear in a 30-second spot to announce the arrival of “bigger, better betting experience.”
CrownBet has said that it aims to set a “new tone and standard” in the Australian betting market. The merger of the company with William Hill’s Australian business is creating the nation’s third largest betting service, Tabcorp and Paddy Power Betfair’s Sportsbet being the largest ones.
Although CrownBet has already secured a significant share of the Australian betting market, establishing its new brand might not be an easy task as space has become extremely competitive over the past several years. In addition, multiple regulatory hurdles are expected to pose significant challenges before operators and their further growth in the market. The introduction of the so-called point-of-consumption tax in almost all Australian states and territories with rates varying from 8 to 15 per cent on local gross gambling revenue is set to be one such major hurdle.
Source: casinonewsdaily.com
Source: Latest News on European Gaming Media Network

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LuckyStreak unveils optimised Mobile Live European Roulette
New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features
LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.
Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.
New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.
A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.
LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.
Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.
“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”
The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.
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Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone
Bojoko.com, the award-winning iGaming affiliate platform, has reached another significant milestone by surpassing €100 million in all-time player deposits.
This achievement comes just ten months after Bojoko announced hitting €75 million in deposits in May 2024, highlighting the company’s strong and sustained growth trajectory.
The latest figure represents a €25 million increase in under a year—a testament to Bojoko’s ability to consistently attract and convert high-quality players for its partners.
“Reaching €100 million in deposits is not only a proud moment for us—it’s a validation of our team’s hard work and the trust we’ve earned from players and partners alike,” said Joonas Karhu, Co-Founder of Bojoko. “We are hitting milestones faster and faster, and I could not be happier about how we have positioned ourselves”.
Bojoko’s success is built on its unique model, which allows users to browse, compare, and review online casinos, betting sites, and bingo platforms listed on the site.
“This is just the beginning,” Karhu added. “We’re building Bojoko to be the most trusted and effective affiliate platform in the industry, and this €100 million milestone shows we’re well on our way.”
This milestone follows Bojoko’s acquisition by North Star Network (NSN) in February 2025, a strategic move that has further strengthened the company’s global footprint.
NSN, a leading international sports media group, acquired Bojoko to bolster its performance marketing arm and expand its presence in the online gambling space.
“Joining NSN has been a huge boost for Bojoko. It’s given us the network needed to scale even more rapidly. It could not have happened at a better time, given our current trajectory. I could not be more excited about the coming year and seeing how quickly we can reach our next major milestone.”
The post Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone appeared first on European Gaming Industry News.
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GG World Festival Returns to GGPoker With Massive $250M Guaranteed Prize Pool
GGPoker, the World’s Biggest Poker Room, today announces the return of one of its most iconic and ambitious tournament series, the GG World Festival, set to run from May 4 through June 10. With a staggering $250,000,000 in guaranteed prizes, this year’s festival once again sets the standard for online poker excellence.
The 2025 edition of GG World Festival spans five action-packed weeks and is open to players of all levels. As in previous years, the festival schedule will feature thousands of individual tournaments across four buy-in tiers:
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Low Tier ($3+ buy-in)
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Medium Tier ($26+ buy-in)
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High Tier ($151+ buy-in)
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Super Tier ($1,051+ buy-in)
The GG World Festival Leaderboard will also return, with a massive $3,000,000 in prizes up for grabs. Whether you’re a casual grinder or a seasoned high roller, there’s a seat for everyone during GG World Festival.
Festival Highlights
This year’s GG World Festival boasts three marquee events, each with $10,000,000 guaranteed and the potential to crown a new online poker legend:
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May 19 – $525 Global Mystery Bounty Festival [Day 2] – $10M GTD
A thrilling mystery bounty format that promises surprises at every turn
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May 26 – $1,500 GG World Championship [Day 2] – $10M GTD
The centerpiece of the festival – a prestigious championship event with a massive prize pool and worldwide bragging rights
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June 2 – $10,300 GGMillion$ Super Main Event [Day 2] – $10M GTD
The ultimate high-roller showdown with some of the deepest competition in online poker
The World’s Stage for Poker
“The GG World Festival is not just another tournament series – it’s the ultimate celebration of the global poker community,” said Daniel Negreanu, GGPoker Global Ambassador. “We’re proud to once again offer players the biggest guarantees in online poker and a festival that truly lives up to its name. This is where legends are made.”
With its massive prize pool, large number of events, and exciting leaderboard promotions, GG World Festival 2025 is poised to be one of the most talked-about poker events of the year.
Players can qualify through a wide range of satellites and promotions in the GGPoker client. New players can also take advantage of the GGPoker Welcome Bonus and Honeymoon for Newcomers promotion, in addition to earning rewards through GGPoker’s Fish Buffet loyalty program.
The post GG World Festival Returns to GGPoker With Massive $250M Guaranteed Prize Pool appeared first on European Gaming Industry News.
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