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Exclusive Interview with Andy Jarrett, CEO of Twelve40

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We have had an email interview with Andy Jarrett, CEO at Twelve40. He took time to provide some really insightful answers to our questions. He talks about his professional journey to the top of a major company, about the challenges and opportunities he faced during the impressive growth of Twelve40, and the company’s well-thought-out growth strategy.

He also introduces some of the latest offerings from Twelve40 and explains how the company is seamlessly incorporating new technologies into its existing development platform. Read his fascinating  answers below.

To begin with, tell us something about yourself and your career. It’s always nice to hear top-class professionals say a few words about themselves for our audience.

Andy: I have spent a great deal of my career in the technology and iGaming sectors, having held senior board positions at both Digital Jersey and Foreshore. Across those positions I have held responsibility for overseeing both product portfolios and strategic growth objectives. I also co-founded a successful big data business that is now headquartered in Scotland, alongside co-founding a fintech business that I have since exited.

My experiences in building both robust and scalable technology and working on a cross-jurisdictional basis have transferred well into the iGaming sector, and I’m looking forward to continuing to grow Twelve40 after a whirlwind first couple of years!

You became the CEO of Twelve40 after its merger with Code Collective about two years ago. Prior to that, Twelve40 became the first to get a remote gambling operator’s license from Jersey. What were your immediate challenges when taking charge of managing employees from two diverse work cultures at a moment of huge responsibility?

Andy: Having successfully undertaken the launch of Jersey’s iGaming proposition through Digital Jersey, the merger of Twelve40 and Code Collective was a crucial milestone in securing Jersey’s digital vision, bringing together an experienced and highly capable team with global export prospects and strong ambition.

There is of course always a challenge when it comes to bringing together two teams of people new to each other following any merger, but it is a hurdle that as a combined business we cleared with ease through our shared desire to deliver the highest quality lottery and iGaming experiences.

In two years’ time, Twelve40 has grown by making a string of integrations like Spiffx, VSoftCo and Wazdan. Can you shed more light on how the integrations have added value to Twelve40?

Andy: We are always looking to add value to the services that we offer to our clients through our platform, and being able to offer the best content across a wide range of verticals is core to that approach. Boosting our sporting profile through integrating Spiffx sports-betting games and VSoftCo virtuals has enhanced our multi-vertical approach, while we were proud to elevate our services by bringing on board Wazdan’s premium collection of top-performing slot titles.

The proposition here is a simple one – the more varied and high-quality content that we can offer to our clients, the more attractive our platform and technology is to potential partners. We have witnessed a great deal of interest in our services resulting from these integrations, and will continue to work with the iGaming’s top-tier providers to find the right products to complement our in-house offering.

One of the remarkable features of Twelve40’s growth has been its solid presence as an online lottery platform and game provider in Africa, Asia and Latin America. Was it a conscious decision to explore markets beyond Europe?

Andy: We provide our white label platform services to a range of clients in markets across the globe, including powering Africa’s largest jackpot through Afromillionslotto. While our robust, secure and scalable lottery infrastructure is more than capable of meeting the requirements of any global market, we do have a defined emerging market focus as part of our overall growth strategy. Lottery systems in such markets have tended to be built on outdated legacy technology, lacking in the flexibility required to meet the demands of the modern player. The ease and speed with which we are able to deploy our solutions empowers our partners to deliver true speed to market, while also providing them with the freedom they require to focus on their brand and market positioning.

At Twelve40, we offer a wide range of lottery solutions capable of satisfying a range of varied market demands. We offer both primary lottery services whereby we provide the RNG and related game systems, as well as secondary lottery services utilising another lottery’s numbers, such as the German national lottery. Our lottery messenger can provide tickets from global lotteries, allowing us to service the requirements of operators in markets all over the world, complemented by our thriving range of instant win games.

Twelve40 offers white label online lottery platforms, slot games and lotto solutions. How do you see blockchain technology and artificial intelligence changing the way online lottery being operated?

Andy: There is no doubting the influence that the current pace of change is having on all technological industries, and iGaming is certainly no different. AI can elevate a traditional gaming platform in a variety of ways, and innovative providers are already taking advantage. By way of example, smartly-deployed AI solutions assist in getting to know your customer-base, allowing for predictive analytics, leading to better corporate decision making and more efficient use of targeted marketing.

Furthermore, at Twelve40 we have moved quickly in recognising the potential of blockchain to shake-up the iGaming space, and we supply the all-new platform and certified back-end technology for the Wild Crypto gaming platform, launching in February 2018 following a successful token sale. The platform has been built from the ground up in order to best deliver an engaging crypto gaming experience, and as such is designed for 18 decimal places where traditional platforms only support two.

We place a great deal of emphasis on remaining ahead of the curve, and will continue to do so as we move forward to realise our strategic growth ambitions.

It has been reported that Twelve40 is going to introduce an instant win game with the Football World Cup theme. Have you launched it? What are your other immediate launch plans?

Andy: We have indeed. We recently launched Lucky Shootout, an instant win game released with the World Cup in mind and an innovative feature set that we are confident will see it lay claim to enduring popularity long after the tournament draws to a close. Taking the form of a penalty shootout, Lucky Shootout gives players the opportunity to select their favourite teams and challenge a goalkeeper in the ultimate test of nerves. We put a lot of work into making sure players could engage with the experience through the emoting of the goalkeeper, a colourful character with both the agility to pull off a great save and the attitude to let the player know they were fortunate to score.

The game is scalable and customisable to the requirements of individual operators and jurisdictions, and its innovative feature set will see its popularity continue to endure.

We already offer a diverse range of expertly-constructed instant win games such as Pumpkin Master and Money Tree, and have also recently added Pirates Gone Wild, a swashbuckling adventure that sees players match a variety of nautical symbols to uncover buried treasure.

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY

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Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.

United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.

TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER

Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.

ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.

Official Team Vitality player gear includes:

  • The ROG Delta II headset, guaranteeing clear and flawless communication.
  • ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
  • ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
  • The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.

These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.

Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community

Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms

We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.

“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.

AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE

Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.

This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.

By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.

The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.

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High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer

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High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of www.HighRoller.com and www.Fruta.com, each a premium brand in online gaming and a destination for high rollers, is pleased to announce the appointment of Kristofer Muscat as its new Chief Operating Officer, effective January 5th, 2025. In this role, Mr. Muscat will oversee operational strategy, drive growth initiatives, and enhance High Roller’s commitment to delivering premium experiences in the online gambling and iCasino gaming industry.

“Kristofer’s operational expertise in the gambling industry and his proven track record of driving growth through innovation will be instrumental as we continue development of our technologies focused on machine learning to automate key functionality to enhance the player experience and reduce operational overhead,” said Ben Clemes, CEO of High Roller Technologies. “His leadership will play a vital role in optimizing our operations and enhancing our mission to provide engaging, seamless, and world-class experiences for our users.”

Mr. Muscat brings a wealth of industry experience to High Roller. As the former Chief Operating Officer of Eastrock Group, he was pivotal in streamlining operations across offices in Sweden, Malta, and Hong Kong. He successfully enhanced efficiency, built customer-centric cultures, and supported Eastrock’s expansion in the competitive iGaming sector. His leadership at Eastrock reinforced his reputation as a forward-thinking executive with a deep understanding of operational excellence in the gambling industry. Prior to Eastrock, Mr. Muscat held a management position at Bally’s.

“I am so excited to be joining High Roller at such a pivotal time in the company’s evolution. The team’s vision for innovation and their unwavering focus on creating exceptional experiences for players perfectly align with my values and expertise. I am eager to leverage my background in operations and strategy to help drive growth, strengthen High Roller’s position as an industry leader, and elevate the brand’s appeal to high-stakes players around the globe.” commented Kristofer Muscat, new COO of High Roller Technologies.

The post High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer appeared first on European Gaming Industry News.

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Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster

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Team Vitality is thrilled to announce the signing of global esports star and former FaZe Clan player Robin ‘ropz’ Kool to their CS2 roster.

Ropz is one of the most decorated Counter-Strike players on the circuit, having secured numerous victories, a plethora of MVP honours, and building a strong reputation for precision, consistency, and success. His experience, coupled with his superb understanding of CS2, will bolster Team Vitality in the club’s hunt for success in 2025.

  • Robin ‘ropz’ Kool, the 25-year-old Estonian, has officially joined Team Vitality’s CS2 roster.
  • With Ropz’s addition to the team, the rosters current rifler Lotan ‘Spinx’ Giladi will be moved to the inactive roster.
  • The move further positions the French club as one of the most formidable teams in the space, following on from the Intel Extreme Masters Cologne win in 2024, underscoring the organisation’s commitment to success in CS2.
  • Ropz is widely regarded as one of the most skilled CS2 players worldwide, with a career highlighted by numerous tournament wins, MVP accolades, and a legacy of consistent and high-level performance. Known for his tactical expertise, adaptability and sharpshooting, he brings a wealth of experience to Team Vitality.
  • The French club’s roster now boasts an elite combination of in-game expertise, strategic minds, and sheer firepower, positioning them as one of the most forbidding rosters globally. The roster now consists of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool. The team will be coached by Rémy “XTQZZZ” Quoniam and assistant coach Mathieu “MaT” Leber, and led by new Team Manager, Amy May ‘Aphiren’ Snowdon.
  • The roster will first be seen in action during the BLAST Bounty Spring 2025: Closed Qualifier later in January.

“Signing ropz is the culmination of several years of discussions and mutual respect. We have followed his journey with great admiration, and this year, the stars aligned for him to join us. We understand that he’s leaving more than just a team behind – he’s leaving a family. We’re determined to show him that he made the right choice. He fits perfectly into our vision, with the ambition to make history and build a legacy for the club on CS,” explains Fabien “Neo” Devide, President of Team Vitality. “His experience, versatility, and game intelligence are invaluable assets. He is a player with a heart of gold, one of the most inspiring figures in the history of Counter-Strike, and someone who truly embodies the values we stand for. With him, we are solidifying our place among the global elite of CS, and this is an incredible opportunity for Team Vitality.”

The post Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster appeared first on European Gaming Industry News.

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