Latest News
Exclusive Interview with Andy Jarrett, CEO of Twelve40
We have had an email interview with Andy Jarrett, CEO at Twelve40. He took time to provide some really insightful answers to our questions. He talks about his professional journey to the top of a major company, about the challenges and opportunities he faced during the impressive growth of Twelve40, and the company’s well-thought-out growth strategy.
He also introduces some of the latest offerings from Twelve40 and explains how the company is seamlessly incorporating new technologies into its existing development platform. Read his fascinating answers below.
To begin with, tell us something about yourself and your career. It’s always nice to hear top-class professionals say a few words about themselves for our audience.
Andy: I have spent a great deal of my career in the technology and iGaming sectors, having held senior board positions at both Digital Jersey and Foreshore. Across those positions I have held responsibility for overseeing both product portfolios and strategic growth objectives. I also co-founded a successful big data business that is now headquartered in Scotland, alongside co-founding a fintech business that I have since exited.
My experiences in building both robust and scalable technology and working on a cross-jurisdictional basis have transferred well into the iGaming sector, and I’m looking forward to continuing to grow Twelve40 after a whirlwind first couple of years!
You became the CEO of Twelve40 after its merger with Code Collective about two years ago. Prior to that, Twelve40 became the first to get a remote gambling operator’s license from Jersey. What were your immediate challenges when taking charge of managing employees from two diverse work cultures at a moment of huge responsibility?
Andy: Having successfully undertaken the launch of Jersey’s iGaming proposition through Digital Jersey, the merger of Twelve40 and Code Collective was a crucial milestone in securing Jersey’s digital vision, bringing together an experienced and highly capable team with global export prospects and strong ambition.
There is of course always a challenge when it comes to bringing together two teams of people new to each other following any merger, but it is a hurdle that as a combined business we cleared with ease through our shared desire to deliver the highest quality lottery and iGaming experiences.
In two years’ time, Twelve40 has grown by making a string of integrations like Spiffx, VSoftCo and Wazdan. Can you shed more light on how the integrations have added value to Twelve40?
Andy: We are always looking to add value to the services that we offer to our clients through our platform, and being able to offer the best content across a wide range of verticals is core to that approach. Boosting our sporting profile through integrating Spiffx sports-betting games and VSoftCo virtuals has enhanced our multi-vertical approach, while we were proud to elevate our services by bringing on board Wazdan’s premium collection of top-performing slot titles.
The proposition here is a simple one – the more varied and high-quality content that we can offer to our clients, the more attractive our platform and technology is to potential partners. We have witnessed a great deal of interest in our services resulting from these integrations, and will continue to work with the iGaming’s top-tier providers to find the right products to complement our in-house offering.
One of the remarkable features of Twelve40’s growth has been its solid presence as an online lottery platform and game provider in Africa, Asia and Latin America. Was it a conscious decision to explore markets beyond Europe?
Andy: We provide our white label platform services to a range of clients in markets across the globe, including powering Africa’s largest jackpot through Afromillionslotto. While our robust, secure and scalable lottery infrastructure is more than capable of meeting the requirements of any global market, we do have a defined emerging market focus as part of our overall growth strategy. Lottery systems in such markets have tended to be built on outdated legacy technology, lacking in the flexibility required to meet the demands of the modern player. The ease and speed with which we are able to deploy our solutions empowers our partners to deliver true speed to market, while also providing them with the freedom they require to focus on their brand and market positioning.
At Twelve40, we offer a wide range of lottery solutions capable of satisfying a range of varied market demands. We offer both primary lottery services whereby we provide the RNG and related game systems, as well as secondary lottery services utilising another lottery’s numbers, such as the German national lottery. Our lottery messenger can provide tickets from global lotteries, allowing us to service the requirements of operators in markets all over the world, complemented by our thriving range of instant win games.
Twelve40 offers white label online lottery platforms, slot games and lotto solutions. How do you see blockchain technology and artificial intelligence changing the way online lottery being operated?
Andy: There is no doubting the influence that the current pace of change is having on all technological industries, and iGaming is certainly no different. AI can elevate a traditional gaming platform in a variety of ways, and innovative providers are already taking advantage. By way of example, smartly-deployed AI solutions assist in getting to know your customer-base, allowing for predictive analytics, leading to better corporate decision making and more efficient use of targeted marketing.
Furthermore, at Twelve40 we have moved quickly in recognising the potential of blockchain to shake-up the iGaming space, and we supply the all-new platform and certified back-end technology for the Wild Crypto gaming platform, launching in February 2018 following a successful token sale. The platform has been built from the ground up in order to best deliver an engaging crypto gaming experience, and as such is designed for 18 decimal places where traditional platforms only support two.
We place a great deal of emphasis on remaining ahead of the curve, and will continue to do so as we move forward to realise our strategic growth ambitions.
It has been reported that Twelve40 is going to introduce an instant win game with the Football World Cup theme. Have you launched it? What are your other immediate launch plans?
Andy: We have indeed. We recently launched Lucky Shootout, an instant win game released with the World Cup in mind and an innovative feature set that we are confident will see it lay claim to enduring popularity long after the tournament draws to a close. Taking the form of a penalty shootout, Lucky Shootout gives players the opportunity to select their favourite teams and challenge a goalkeeper in the ultimate test of nerves. We put a lot of work into making sure players could engage with the experience through the emoting of the goalkeeper, a colourful character with both the agility to pull off a great save and the attitude to let the player know they were fortunate to score.
The game is scalable and customisable to the requirements of individual operators and jurisdictions, and its innovative feature set will see its popularity continue to endure.
We already offer a diverse range of expertly-constructed instant win games such as Pumpkin Master and Money Tree, and have also recently added Pirates Gone Wild, a swashbuckling adventure that sees players match a variety of nautical symbols to uncover buried treasure.
Source: Latest News on European Gaming Media Network
Latest News
Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut
Reading Time: 3 minutes
- G2, one of the world’s leading global esports and entertainment brands, is back in Kings League Germany for its second season
- G2 FC, the football team created by G2, finished 3rd in Kings League Germany in its debut season and qualified for the Kings League World Cup
- G2’s competitive DNA, innovation, and storytelling has made them the number 1 supported esports team by German fans, with 46.33% naming the team their favourite, according to recent findings from Esports Bund Deutschland
- Season 2 brings back leadership with Ron Stublla as Team Manager and Malik Hadziavdic as Head Coach, building on the strong foundation established in Season 1
- New presidents for 2026 – Mohammed ‘MoAuba’ Harkous – professional EAFC player (World Championship winner and 5x German champion) and Konygebony – German lifestyle influencer and rapper
- By bridging traditional football and esports, G2 FC continues to expand the boundaries of sports entertainment and engage audiences across platforms and generations
G2, one of the world’s leading esports and entertainment brands, has announced the return of its football team, G2 FC, to Kings League Germany for its second season. The team officially kicked off the season on October 12th, building on a debut that saw them finish 3rd in the league, qualify for the Kings League World Cup and were the second most watched team in Germany (via Esports Charts). Quickly winning over fans across Germany, G2 FC blends high-level performance, innovation, and storytelling to deliver a unique football and esports experience.
Kings League Germany officially launched its second season on October 12, 2025, in Cologne with an event announcing the new rosters and pro kits for teams competing in the tournament. Part of the global 7-a-side Kings League, founded in 2022 by former FC Barcelona and Spanish national team player Gerard Piqué, the German league features two groups of four teams competing throughout October and November at MMC Studios Cologne, culminating in the Final Four on November 15. The German Kings League Cup winner will advance to the European Final in Berlin on November 22, facing teams from Spain and Italy at the Velodrom.
This season, G2 FC returns with continuity, tactical expertise, and renewed energy as it enters its second season. The team continues to showcase G2’s commitment to innovation and cross-cultural sports experiences, providing a platform to merge traditional football with esports and entertainment. By engaging fans across live and digital channels and exploring new media genres and formats, G2 FC is helping position Kings League as the future of sports entertainment, where esports meets football.
G2 FC is bringing back Team Manager Ron Stublla, whose background in Sports Management and experience in the Youth Bundesliga provide strong leadership on and off the pitch, alongside Head Coach Malik Hadziavdic, a former member of the German National Futsal team and player for FC Liria Berlin in the Futsal Bundesliga, who combines tactical knowledge with hands-on playing experience. The presidents for the club have changed, however, and G2 FC welcomes Mohammed ‘MoAuba’ Harkous, a professional EAFC player who’s a World Championship winner and 5x German champion, and Konygebony, a German lifestyle influencer and rapper. Tarik Haadziavdic, Kevin Moreira, Ahmed Omeirat and Cihan Ucar return to the squad for another season alongside a line-up of exciting new players that qualified for the team after a series of trials in Berlin.
2025 marks G2’s 10-year anniversary, highlighting a decade of growth into a global esports powerhouse with teams across multiple regions and long-standing partnerships with brands such as Mastercard, Red Bull, Ralph Lauren, Jägermeister and Herman Miller. Expansion into traditional sports remains a key pillar for G2, and its strong connection to fans is clear, with 46.33% of German esports fans naming G2 their favourite team. This connection drives its approach in Kings League, offering a fresh way to experience football by blending sport, entertainment, and digital innovation while bringing competitive excellence, creativity, and a fan-first mindset to engage the next generation of sports fans.
Alban Dechelotte, CEO of G2, comments: “Our debut season in Kings League Germany demonstrated the potential of combining esports and traditional sports. For Season 2, we are focused on delivering new content, connecting with fans in innovative ways, and pushing the boundaries of what sports entertainment can achieve. G2 FC perfectly aligns to our long-term vision of blending competitive performance with storytelling and digital innovation for the next generation of sports fans.”
G2 FC’s return reinforces the organisation’s commitment to redefining sports and esports. With returning leadership, fresh talent, dynamic content, and a passionate fanbase, the team is ready to make Season 2 its most exciting chapter yet.
The post Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Featuring cinematic storytelling and powerful visuals, the content reinforces Parimatch’s passion for pushing boundaries alongside UFC
Parimatch’s latest campaign brings cinematic flair and raw intensity to the screen, capturing the emotion and energy required to compete in the world’s premier mixed martial arts organisation. The campaign builds on major sports partnerships that have made Parimatch a global backer of professional sports, with a strong presence across Asia and the MENA regions. Released ahead of UFC 321: ASPINALL vs GANE, it sets the tone for what promises to be an unforgettable event.
The innovative campaign labelled “Get Closer. Feel Everything” redefines fan connection, bringing audiences closer than ever to the intensity of the Octagon®. Raw energy. Elite strikes. Heart-stopping moments. Experience what TV screens can never capture.
“UFC has always been personal – first for me, then for Parimatch,” said Sergey Portnov, CEO of Parimatch. “I grew up dreaming of becoming a pro fighter, training Muay Thai twice a day to the extreme. That passion never left me, and it evolved into years of partnership with the UFC. As someone who lives and breathes combat sports, I know fight fans want more than watching through screens – they want to feel the cage shake, to experience raw, unfiltered access to the Octagon®. This is only the beginning. Campaigns like this will drive our fan engagement strategy as we expand into new regions and strengthen our global presence.
Video: youtube.com/watch?v=T-fTXXrkwCY
Beyond the Screen: Where Real UFC Lives
Most fans watch fights through a screen and miss the thunderous roar of the crowd, the powerful force behind every strike, and the electric tension that fills inside the arena – now Parimatch is changing the game entirely. The campaign delivers cinematic-quality content that brings viewers closer to the Octagon® for every jaw-dropping knockout, lightning-fast dodge, and emotional victory celebration.
The high-octane video captures:
- Recreations of UFC events, showcasing the raw power and precision that makes champions
- Unfiltered athlete emotions – from the focused intensity before the fight to the explosive celebrations after victory
- Crowd energy that makes your pulse race and adrenaline surge
- Music-synced editing that amplifies every moment of impact and triumph
The post PARIMATCH REVEALS ACTION-PACKED NEW UFC AD CAMPAIGN appeared first on European Gaming Industry News.
Reading Time: < 1 minute
Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months agoDigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months agoCEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News3 weeks ago
Announcement: 25th September 2025
You must be logged in to post a comment Login