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ASA probes Bet365 and William Hill’s ads
The Advertising Standards Authority (ASA), the UK’s advertising regulatory authority, is conducting an investigation into advertisements of the betting majors Bet365 and William Hill. The probe will check whether the ads have violated the gambling guidelines.
After the ASA ordered a probe 115 complaints were filed during football’s top tournament about these ads. The regulatory body will look into the number of gambling adverts broadcasted and will determine whether the companies contravened new gambling guidelines.
“The majority of the complaints we received during the World Cup were about the amount/volume of gambling ads that appear as well as concerns that betting and gaming ads should not be scheduled around programmes when children are watching. Viewers find this irresponsible and inappropriate. There were other complaints about misleading ts & cs,” an ASA source told iGamingBusiness.com and added: “We don’t regulate the amount of ads that appear. But under the current scheduling rules, gambling ads cannot appear on dedicated children’s channels or in and around programmes principally directed at or likely to appeal particularly to them. World Cup games do not fall under that definition.”
Back in February, the Committees of Advertising Practice issued a gambling advertising guidance, which identified “impulsiveness and urgency” as specific concerns and urged companies to have ads “not to unduly pressure people to gamble.”
Source: focusgn.com
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This year has seen an explosion in uptake of the service, with strong uptake globally, with Brazil, the UK, the US, Romania, Canada, Kenya and South Africa showing the highest levels of engagement.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie had this to say:
“We invested a lot in 2024 improving our data, to allow us to communicate accurately the performance of our project to our supporters, and to build confidence via transparency. That’s meant ensuring that our data is exactly what we say it is and a focus on making our data easy to understand. We don’t talk about downloads. The number would be higher, but far less meaningful. When we talk about “active users” it means “users with an active BetBlocker restriction in 2025.”
I’ve been blown away by the rate of growth that BetBlocker has seen this year. We would never have imagined that this type of growth was possible at the start of the year, but the rapid and sustained upward trend strongly evidences that there is a huge need for free and anonymous support for gambling harm.
That uptake is distributed so broadly across the globe also demonstrates how universal the need for support managing access to online gambling services is in the digital age.”
The post BetBlocker Surpasses a Quarter of a Million Active Users in 2025 appeared first on European Gaming Industry News.
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Leading iGaming content provider Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3.
Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder. With Zeus himself sitting high above the reels, every spin ripples with energy and anticipation, carrying the potential for electrifying wins.
The temple of the gods acts as the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. Mega Zeus Hold & Hit 3×3 has two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands just on reel two.
Players landing the Bonus Collect along with one or more Bonus symbols, will trigger the Bonus game. The triggering symbols remain locked during the move to the Bonus Game, which starts with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can appear. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.
Each time a Bonus symbol lands, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol refills the spin counter to three. The round ends after three winless spins occur or when the total collected winnings reach the maximum x5000 multiplier.
Grand, Major, Minor and Mini in game Jackpot symbols can appear during the game and will trigger the corresponding Jackpot.
The Bonus Blast Feature may also activate randomly, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.
A Bonus Collect symbol with one or more Bonus symbols, including Jackpot symbols, but not launching the Bonus Game will collect the values and add to the total win.
Spinomenal CO-CEO, Omer Henya commented: “Mega Zeus is an almighty experience that unites electrifying features, a mythological atmosphere, and stunning visuals. It perfectly showcases our studio’s creative power and ability to deliver truly godlike entertainment.”
The post Spinomenal unveils Mega Zeus Hold & Hit 3×3 appeared first on European Gaming Industry News.
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The post PAGCOR ALLOTS PHP32.85M RELIEF GOODS FOR TYPHOON VICTIMS appeared first on European Gaming Industry News.
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