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DraftKings launches Daily Fantasy Tennis with Wimbledon

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DraftKings, the Boston-based gaming company, launched its daily fantasy game for tennis on the inaugural day of the 2018 edition of Wimbledon Championship.

Mark Nerenberg, DraftKings Vice President of Game Operations and Development said: “By expanding into tennis, we have an opportunity to provide a new and engaging experience for our current customer base while broadening our reach to attract tennis fans, globally. Over 25 million people in the U.S. alone tuned in to watch Wimbledon last year, and we want to be a part of that.

Adding tennis to their daily fantasy lineup has mouth-watering potential for DraftKings. Tennis has an estimated following of a billion people worldwide, as well as a rare phenomenon of both men’s and women’s finals having similar viewing ratings (the men’s and women’s finals in the 2018 French Open last month had a 1.1 and 1.0 rating respectively).

How it Works

Players are given a $50,000 salary cap to select 6 players. Contests are based on a single day or round of play, allowing players to bet on every day of the two-week tournament.

Points are awarded (and lost) on the expected game won/lost and sets won/lost, as well as a variety of stats. Aces award players points while double faults lost points. Winning a set without dropping a game is rewarded as well as a player winning a match in straight sets. Players are also given points if an opponent retires from a match (something becoming more and more prominent in major tournaments).

Point values also vary between matches that are best of 3 or best of 5 sets. In regular tournaments, all matches are best of 3 sets. But in “Grand Slam” tournaments (Australian Open, French Open, Wimbledon, and the US Open) the men play best of 5 while women play best of 3.

Tennis is an inherently stats-heavy sport, allowing many different ways to track and score points. Because of this, tennis offers daily fantasy players many different ways to play given the variety of strategies seen on the court.

For example, gamers may take a risk on the big serve of American John Isner to try to rack up points based on aces (he tallied 29 aces in his first match of the tournament). Or players could eat the cost of Roger Federer, the most expensive player and favourite in the competition, and ride the success of the greatest men’s player of all time.

DraftKings and Niche Competitions

This isn’t the first time DraftKings has gone off the beaten path to bring variety to their users. Back in 2015, DraftKings introduced daily fantasy for the eSports competition League of Legends (LOL). Since then, they’ve had 2.5 million entries in LOL contests and project 2018 to be their most successful year yet.

While DraftKings offers the usual daily fantasy sports, but they have managed to separate themselves with help of their niche competitions. Both DraftKigns and rivals FanDuel offer daily fantasy in football, baseball, basketball, hockey, soccer, golf, and motor sports, but DraftKings now holds tennis, MMA, and eSports.

They also hold sponsorships with the MLB and NHL, while FanDuel only holds the NBA (both companies have sponsorships with various NFL teams, DraftKings also partnering with the NFL Players Association).

FanDuel attempted to enter eSports back in 2015. A day after DraftKings announced their expansion into eSports, FanDuel announced the acquisition of AlphaDraft, an eSports daily fantasy website. However, the venture failed quickly for FanDuel as AlphaDraft shuttered its competitions just one year later.

Source: gambling.com

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform

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Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.

The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”

Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.

The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”

With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.

 

The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.

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PepsiCo Returns as Main Partner of the Esports World Cup 2025

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PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.

The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.

The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.

Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.

Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.

Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

 

The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.

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