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DraftKings launches Daily Fantasy Tennis with Wimbledon
DraftKings, the Boston-based gaming company, launched its daily fantasy game for tennis on the inaugural day of the 2018 edition of Wimbledon Championship.
Mark Nerenberg, DraftKings Vice President of Game Operations and Development said: “By expanding into tennis, we have an opportunity to provide a new and engaging experience for our current customer base while broadening our reach to attract tennis fans, globally. Over 25 million people in the U.S. alone tuned in to watch Wimbledon last year, and we want to be a part of that.”
Adding tennis to their daily fantasy lineup has mouth-watering potential for DraftKings. Tennis has an estimated following of a billion people worldwide, as well as a rare phenomenon of both men’s and women’s finals having similar viewing ratings (the men’s and women’s finals in the 2018 French Open last month had a 1.1 and 1.0 rating respectively).
How it Works
Players are given a $50,000 salary cap to select 6 players. Contests are based on a single day or round of play, allowing players to bet on every day of the two-week tournament.
Points are awarded (and lost) on the expected game won/lost and sets won/lost, as well as a variety of stats. Aces award players points while double faults lost points. Winning a set without dropping a game is rewarded as well as a player winning a match in straight sets. Players are also given points if an opponent retires from a match (something becoming more and more prominent in major tournaments).
Point values also vary between matches that are best of 3 or best of 5 sets. In regular tournaments, all matches are best of 3 sets. But in “Grand Slam” tournaments (Australian Open, French Open, Wimbledon, and the US Open) the men play best of 5 while women play best of 3.
Tennis is an inherently stats-heavy sport, allowing many different ways to track and score points. Because of this, tennis offers daily fantasy players many different ways to play given the variety of strategies seen on the court.
For example, gamers may take a risk on the big serve of American John Isner to try to rack up points based on aces (he tallied 29 aces in his first match of the tournament). Or players could eat the cost of Roger Federer, the most expensive player and favourite in the competition, and ride the success of the greatest men’s player of all time.
DraftKings and Niche Competitions
This isn’t the first time DraftKings has gone off the beaten path to bring variety to their users. Back in 2015, DraftKings introduced daily fantasy for the eSports competition League of Legends (LOL). Since then, they’ve had 2.5 million entries in LOL contests and project 2018 to be their most successful year yet.
While DraftKings offers the usual daily fantasy sports, but they have managed to separate themselves with help of their niche competitions. Both DraftKigns and rivals FanDuel offer daily fantasy in football, baseball, basketball, hockey, soccer, golf, and motor sports, but DraftKings now holds tennis, MMA, and eSports.
They also hold sponsorships with the MLB and NHL, while FanDuel only holds the NBA (both companies have sponsorships with various NFL teams, DraftKings also partnering with the NFL Players Association).
FanDuel attempted to enter eSports back in 2015. A day after DraftKings announced their expansion into eSports, FanDuel announced the acquisition of AlphaDraft, an eSports daily fantasy website. However, the venture failed quickly for FanDuel as AlphaDraft shuttered its competitions just one year later.
Source: gambling.com
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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