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Slovakia: How iGaming sites can build traffic
Are the Slovaks about to liberalize their iGaming market? Is it worth it to wait for any new laws? This deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.
This year in May, the Slovak government announced a planned liberalization of its restrictive iGaming laws.
This change would abolish the current state-owned monopoly on online casinos and it is hoped it will attract foreign operators. The plan is still in its early stages, but the detail released so far suggests the change will come into force in 2019, with a planned 23% tax on revenue.
What this deep dive will cover
We will go behind the headlines and cover the current market situation in Slovakia as it really is.
From the domestic players, to international operators, to the best-performing affiliates, you will see who is making money in the Slovak market right now.
We are also going to look at potential marketing strategies for those who want to build traffic from Slovakia.
Who this deep dive is for
If you are an operator who is considering applying for a licence, then you should read this.
If you are an operator or affiliate who has been scared away from the Slovak market by news reports of IP-blocks, payment processor bans, and €500,000 fines, then you should definitely read this.
But first a legal disclaimer
I am just a Slovak-speaking iGaming/marketing geek and not a lawyer, so none of the information below should be seen as legal advice—it isn’t. These are just my observations on Slovakia and iGaming.
Make sure to get proper legal advice before entering any grey market like Slovakia, Czech Republic or Hungary.
The legal situation today (June 2018)
Only the state-owned monopoly Tipos is permitted to run an online casino, which it does alongside a sportsbook and a lottery product.
Operators with a land-based betting business may also run online sportsbooks, and there are a number of Slovak and Czech betting firms which offer this. These firms currently pay a 27% tax on revenue.
Foreign firms who market to Slovak residents without a licence are named on a blacklist published by the Slovak Ministry of Finance. The list is updated every Monday and can be found here.
The current blacklist is a mixed bag of household names (William Hill, Bet365, Bwin), smaller operators based in the likes of Curacao, and a few affiliates.
As of June 2018, some of the names still on the list have removed any Slovak language options on their site, and yet they still appear there. The blacklist seems to be like the Hotel California—you may check in, but you may never leave.
If the firms do not shut down their websites to Slovak visitors within 10 days of going on the blacklist, Slovak Internet Service Providers (ISPs) must IP-block the website from Slovakia. However, all my technical tests show it is possible to access all the sites on the list while based in Slovakia.
The blacklist also contains IBAN details for each operator. Although there have been some public threats to stop Slovak payment processors from sending payments to these companies, I haven’t heard of this ever happening.
Indeed, there is no mention of any payments ban on the current version of the list.
The Slovak Ministry of Finance also threatens to issue fines to persistent offenders. There is a potential fine of €500,000 for operators and €250,000 for advertisers/affiliates.
Again, we haven’t heard of such fines being either issued or paid. Considering that the Dutch have failed to collect any fines since 2015, it’s probably safe to assume that no international operators have ever paid any Slovak fines.
Proposed changes to the law (by 2019)
The Ministry of Finance has recently proposed ending the state monopoly on online casinos, allowing domestic and foreign firms to seek a licence in the country.
The new proposed tax rate is 23% on revenue. This tax rate might tempt more applications for a licence than the Czech Republic did in 2017 with a 35% tax rate on revenue.
An important note on political risks to new gambling legislation
In general, Slovak political parties see anti-gambling laws as a big vote-winner.
In a further complication, Slovakia has a slightly unstable political climate, with coalition governments ruling almost exclusively since independence. These coalitions of two, three, four or more parties, all with different outlooks on gambling, mean that it’s very difficult to predict what the next government will actually do.
A perfect example of this instability is the recent disagreement between the Bratislava city council and the Bratislava regional government on the subject of banning land-based gambling in the Slovak capital. The next Slovak parliamentary election is due in 2020.
Frankly, basing an iGaming strategy on this proposed law being passed and then staying in place for more than a few months, is highly risky.
The iGaming market in Slovakia today
If you choose to enter this market, you should know what the current landscape looks like, particularly with regards to who the established competition is.
Apart from the state monopoly (Tipos), there are several betting operators with a physical presence in the country, who have a licence to also market a website to Slovak customers.
On top of this, there are plenty of international operators who continue to offer their sites in the Slovak language, including some big names.
Below are the main domestic, government-approved players with sites in the Slovak language.
– Tipos.sk – this is the state-owned monopoly, offering sportsbook, casino and lottery games. The betting odds are reasonably in line with the international market, but as the only licenced company offering online casino in the country, the selection of slot games looks dated and limited.
– iFortuna.sk – offering sportsbook only, this is the online version of a Czech gaming group which has land-based betting shops in Slovakia.
– Nike.sk – offering sportsbook only, the online version of a Slovak gaming group which has land-based betting shops in Slovakia.
– Tipsport.sk – Slovak sportsbook
– Doxxbet.sk – Slovak sportsbook, who also have sites in other countries e.g. Nigeria
On top of these domestic players, there are plenty of international operators which currently offer services in the Slovak language:
– bet365.com (licensed in Gibraltar and soon Malta, offering sportsbook & casino – they are currently on the blacklist)
– kajot-casino.com (licensed in Malta, casino only, currently on the blacklist)
– vulkanbet.com (licensed in Malta, sportsbook & casino, NOT mentioned on the blacklist)
– 1xslot.com (licensed in Cyprus, casino only)
– bohemiacasino.com (licensed in Malta, casino only, NOT mentioned on the blacklist)
– slotv.com (licensed in Cyprus, casino only)
Due to the similarities between Czech and Slovak, it’s easy for Slovak customers to read and speak the Czech language, making websites offering support in Czech a possible option for these customers.
Lots of international sites were scared off the Czech market, but a few still offer this language option, and presumably are of interest to Slovak customers.
Here are a couple you should be aware of: williamhill.com (licensed in Gibraltar, sportsbook & casino); ceskecasino.com (licensed in Curacao, casino only)
Affiliates offering content in the Slovak language
Of course, affiliates also play a key role in Slovakia. Here are the top 5 performing affiliate sites for the Slovak market: mistrcasino.cz; casino-online-sk.com (included on the blacklist); kasino-online-sk.com (included on the blacklist); najlepsiecasino.com; casino-hry.sk.
It’s interesting to note that none of these top-performing affiliates are working with any of the government-approved Slovak-based operators.
Written by: Ivana Flynn for Calvinayre.com. Ivana is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.
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India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
The Indian gaming industry is breaking boundaries, redefining innovation, and expanding its footprint globally with Indian gaming companies witnessing an exponential growth. The industry is estimated to reach INR 33,243 crore by FY28, showing a 15% CAGR. From a nascent market to now being the world’s fastest-growing gaming hub, India has positioned itself as a vital contributor to the global gaming industry which is projected to surpass $200 billion by 2025.
This explosive growth is fuelled by Indian gaming developers and investment companies that are scaling up studios and pushing the boundaries of creativity and technology. Companies like WinZO are enabling localized gaming experiences for international markets. In a groundbreaking move to elevate India’s position in the global gaming industry, the Department for Promotion of Industry and Internal Trade (DPIIT) has recently signed a Memorandum of Understanding (MoU) with WinZO, India’s largest social gaming and interactive entertainment platform. This partnership marks a significant step towards establishing India as a global leader in interactive entertainment, aligning with Prime Minister Narendra Modi’s vision of an Atmanirbhar Bharat (self-reliant India) in gaming and technology.
Aligning with the robust growth trajectory towards the global arena, a homegrown giant and India’s only listed gaming and esports company, Nazara Technologies has established a strong global presence through strategic acquisitions and partnerships. Cutting-edge developers like Felicity Games, and investment powerhouses like Jetapult are also driving the transformation, making India a force to be reckoned with.
Nitish Mittersain – Jt. MD & CEO – Nazara Technologies looked back at 2024 and stated, “As 2024 comes to a close, India’s gaming industry has proven its resilience and potential, emerging as one of the fastest-growing markets globally. What excites me most is the growing alignment between innovation and accessibility—be it through mobile gaming, localized content, or the increasing reach of esports. In 2025, I see India making significant strides toward becoming a global gaming powerhouse, with several key trends driving this transformation.
Firstly, the widespread adoption of AI and immersive technologies like AR/VR will not just elevate the quality of gaming experiences but also create new opportunities in areas like education, fitness, and community building. Secondly, as regulatory clarity improves, particularly around real-money gaming, the industry will see increased investor confidence and a more robust ecosystem. Finally, the emergence of cross-sector partnerships between gaming, entertainment, and e-commerce will redefine monetization models, creating sustainable growth for developers and platforms alike.
As we look ahead, our focus as an industry should be on nurturing talent, fostering innovation, and ensuring inclusivity in gaming to truly unlock India’s potential on the global stage. The journey has only just begun, and the best is yet to come.”
Jetapult, a strategic investment company, is at the forefront of this revolution. By employing an “Invest & Operate” model, Jetapult aims to help scale gaming studios across emerging markets and was the first international company to make an investment worth $4.5m in the Saudi Arabian gaming studio space, in 2024.
“Reflecting on 2024, one thing is clear: the future of gaming will be defined not by geography but by exceptional talent paired with the right strategic support. At Jetapult, we’re actively partnering with studios, not just deploying capital but helping them scale globally through hands-on collaboration.
Our $4.5M investment in Saudi Arabia’s vibrant gaming ecosystem highlights our commitment to the ‘Invest & Operate’ model, providing end-to-end support across development and publishing. As the gaming industry nears $200 billion, success requires more than funding—it demands expertise, infrastructure, and global access. With our deep understanding of the inherent challenges in game development and our platformized approach, we’re helping studios scale sustainability and compete on the world stage,” said Sharan Tulsiani Co-Founder & CEO Jetapult.
Indian developers are also making waves with their innovative creations. Felicity Games, founded in 2023 known for its immersive experiences and unique storytelling, the company has launched over 10 games in its first year, attracting more than a million users across 14 countries. Anurag Choudhary – Founder & CEO – Felicity games said, “The Indian gaming industry has undergone a transformative journey, emerging as a global force driven by innovation, talent, and a rapidly expanding audience. At Felicity Games, we’re proud to be part of this revolution. In just one year, our focus on building hybrid casual games that combine global appeal with immersive gameplay has enabled us to launch over 10 titles and engage over a million players across 14 countries. This rapid growth is a testament to India’s ability to create world-class gaming experiences. As we step into 2025, we see immense potential for Indian developers to set new benchmarks, pushing boundaries in creativity and technology, and establishing India as a powerhouse in the global gaming ecosystem.”
The backbone of this growth is India’s talent pool, with over 450,000 professionals skilled in game design, programming, and animation (source: NASSCOM). Gaming studios are thriving in metropolitan hubs like Bengaluru, Mumbai, and Hyderabad, attracting international attention. India’s low production costs, paired with high-quality output, have further made it a preferred destination for global gaming giants.
Investments in the Indian gaming ecosystem have skyrocketed, with $2 billion poured into the industry in 2023 alone, a 55% increase from the previous year (source: Venture Intelligence). This financial influx is fostering a vibrant ecosystem of startups, mid-size studios, and large-scale developers. The convergence of talent, technology, and capital is setting India on a trajectory to become one of the top five gaming markets in the world. As developers and investors continue to join forces, India is not just catching up—it is redefining the rules of the game.
The post India Levels Up: Emerging as a Global Gaming Powerhouse in 2024 appeared first on European Gaming Industry News.
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Nazara Publishing Announces Android Beta Release Date for FAU-G: Domination
Nazara Publishing, the publishing arm of Nazara Technologies has announced that the Android beta for its upcoming Made-in-India military shooter, Fearless and United Guards (FAU-G): Domination will be available from December 22, 2024.
Developed by Mumbai based Dot9 Games, the first-person shooter game recently wrapped up in-person playtests with game design college students at Ecole Intuit and KJ Somaiya.
Players participating in the beta will have the chance to experience the game’s full suite of maps, modes, weapons, and playable characters ahead of its official launch. This version of FAU-G: Domination will include all core shooter gameplay elements, alongside new features refined through community feedback from earlier playtests. Updates include map optimizations, sound enhancements, weapon balancing, and more.
How to Play the FAU-G: Domination Beta:
1. Sign up for the waitlist by completing the form
2. Check your email for the beta access link.
Participants in the beta will receive one-of-a-kind exclusive cosmetic items to cement their status in shaping FAU-G: Domination. These items will not be available post-launch. Additionally, a select number of lucky players will win unique, limited-edition FAU-G: Domination merchandise.
Depending on demand, access to the game may be delayed. Players can stay updated via the official Discord channel and social media handles of Dot9 Games on Instagram and Twitter.
A week ago, Dot9 Games and Nazara Publishing held its latest playtest enroute to the FAU-G: Domination release date at Ecole Intuit and KJ Somaiya. The audience consisted of the next-generation of Indian game developers and creators. Here’s what they thought of the game:
- Nearly 80% of players highlighted the Indian environments and themes in-game as standout features.
- 55% of players preferred the Team Deathmatch, followed by the Kiss of Death (one shot one kill mode) at 30%.
- Approximately 75% of players rated the gunplay in the range of ‘good’ to excellent’.
- 10% of players reported device overheating, showcasing areas for further optimisation.
The gameplay trailer of FAU-G: Domination was unveiled by Bollywood actor Shri Akshay Kumar earlier this year. Under his mentorship, this game is dedicated to Bharat Ke Veer. Bharat Ke Veer Trust gives homage and support to India’s Bravehearts. To support the families of India’s Armed Forces Martyrs, Nazara donated Rs. 25,00,000 to Bharat Ke Veer and FAU-G: Domination will also feature specific cosmetic items such as badges, of which 100 percent of the proceeds will go towards Bharat Ke Veer.
FAU-G: Domination Pre-Registration Details and Exclusive Offers
Pre-registrations for FAU-G: Domination are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering now gets players the Beast Collection.
The Beast Collection is a limited edition set of in-game cosmetics inspired by the ferocity of the Tiger — India’s national animal.
These include six accessories: frame, banner, avatar, sticker, spray, and charm, as well as six-gun skins: sawed-off shotgun, USP, Scout rifle, M4, Uzi, and Kabar.
The Beast Collection will only be available for players that pre-register and will not be available after launch.
The post Nazara Publishing Announces Android Beta Release Date for FAU-G: Domination appeared first on European Gaming Industry News.
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Week 51/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has released its epic samurai saga, Geisha’s Revenge. Set among Japan’s opulent teahouses, the game follows leading light Ayane on her quest to seek justice for her family by the ruthless samurai. Geisha’s Revenge is a video slot presented within a framework that has five reels, the first of which has five rows and the next four have six rows.
3…2…1… Get ready for blastoff in Wild Moonsters, the latest intergalactic slot adventure from in-demand studio, Silverback Gaming. Players go on a cosmic thrill tide as they navigate a hexagon game grid to create stellar clusters of 4+ matching symbols to form wins. They also need to keep their eyes out for the Wild symbol, which shoots excitement, and big win potential, into the stratosphere.
TaDa Gaming has released its latest slot game, Lucky Jaguar. With three rows, three reels and five fixed play lines, this fast gameplay slot delivers wild bonuses and multiplier bonuses alongside the TaDa Extra Bets and Lock and Respin features. The wealth of the Aztec empire is waiting in Lucky Jaguar in both the main game and the bonus game, which can trigger randomly at any time to deliver the Lock and Respin feature.
ICONIC21, the in-demand provider of live content, continues to push boundaries with the addition of slots to its growing game portfolio. The provider’s slot games will combine classic mechanics, engaging narratives and fun characters offering players an interactive experience throughout. The first slot titles to go live will be Solar Sands, Vitamin Joy, Tortuga Fortune and Juicy Coins: Hold & Win with ICONIC21 planning to launch one slot per month in 2025. The slots are high volatility ones, with max wins ranging from x300 to x36,000. Wild & Scatter Symbols, Hold & Win, Bonus Rounds, Multipliers and Free Spins ensure the games have a fluid, entertaining gameplay.
BGaming takes the concept of the ever-popular premium rubber duck stores and swings open the doors to its own slot version in Lucky Ducky X-Mas Edition. This quacky festive title features the popular MergeUp™(patent pending) mechanic with nine levels, Free Spins with multipliers up to x128, and both the Buy Bonus and Chance x2 buttons.
Evoplay has launched Sea of Wealth, an underwater adventure combining engaging visuals and innovative features. The game features a 3×3 reel layout with symbols inspired by marine life and hidden treasures. Poseidon serves as the Wild symbol, while his Trident activates the Bonus Game when paired with Bonus symbols. With Trident Magic, Poseidon’s Trident collects values from Bonus symbols, while Trident Shot can trigger a transformation of random symbols on reels 1 or 3 into Bonus symbols, increasing the likelihood of activating the Bonus Game.
Nolimit City returns to the most profitable sweatshop in the business in Outsourced: Payday. Workers have been replaced by claws who never call in sick! This Labs-branded slot takes the Outsourced theme to the next level. This is yet another experimental game that changes the way players enjoy Nolimit City’s slots.
Battle the beast and claim untold riches in Jolly Roger Wild Kraken! This high-seas pirate expedition takes players deep into the Kraken’s lair, where treasures await those brave enough to face the fury of the legendary Wild Kraken. Play’n GO’s latest release brings back Captain Red Roger in an all-new nautical escapade. Having braved countless dangers in search of treasure, Roger now sets his sights on Kraken Deeps – a perilous archipelago shrouded in mystery and riches.
PopOK Gaming announced the launch of Papai Noel da Fortuna, the latest holiday-themed slot game. Just in time for the season of joy, this exciting release captures the magic of Christmas and New Year with festive fun, dazzling rewards, and immersive gameplay. Step into a winter wonderland where Santa Claus himself takes center stage, filling the reels with sparkling ornaments, golden bells, and overflowing gift bags. With Papai Noel da Fortuna, every spin is a celebration of holiday cheer and fortune.
ELA Games, a modern and trailblazing game development studio, announces the release of its latest game, Wealth of Legends. The slot aims to attract players of various audiences with its unique format, exciting graphics and captivating features. The 5×5 game pays all ways, giving players plenty of opportunities to win during the base game, keeping the playing experience engaging. Landing a coin symbol in the special zone triggers the Hold & Win feature, which begins three free re-spins. Collect special jackpot coins for a lucrative win!
The post Week 51/2024 slot games releases appeared first on European Gaming Industry News.
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