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Slovakia: How iGaming sites can build traffic

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Are the Slovaks about to liberalize their iGaming market? Is it worth it to wait for any new laws? This deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.

This year in May, the Slovak government announced a planned liberalization of its restrictive iGaming laws.
This change would abolish the current state-owned monopoly on online casinos and it is hoped it will attract foreign operators. The plan is still in its early stages, but the detail released so far suggests the change will come into force in 2019, with a planned 23% tax on revenue.

What this deep dive will cover

We will go behind the headlines and cover the current market situation in Slovakia as it really is.

From the domestic players, to international operators, to the best-performing affiliates, you will see who is making money in the Slovak market right now.

We are also going to look at potential marketing strategies for those who want to build traffic from Slovakia.

Who this deep dive is for

If you are an operator who is considering applying for a licence, then you should read this.

If you are an operator or affiliate who has been scared away from the Slovak market by news reports of IP-blocks, payment processor bans, and €500,000 fines, then you should definitely read this.

But first a legal disclaimer

I am just a Slovak-speaking iGaming/marketing geek and not a lawyer, so none of the information below should be seen as legal advice—it isn’t. These are just my observations on Slovakia and iGaming.

Make sure to get proper legal advice before entering any grey market like Slovakia, Czech Republic or Hungary.

The legal situation today (June 2018)

Only the state-owned monopoly Tipos is permitted to run an online casino, which it does alongside a sportsbook and a lottery product.

Operators with a land-based betting business may also run online sportsbooks, and there are a number of Slovak and Czech betting firms which offer this. These firms currently pay a 27% tax on revenue.

Foreign firms who market to Slovak residents without a licence are named on a blacklist published by the Slovak Ministry of Finance. The list is updated every Monday and can be found here.

The current blacklist is a mixed bag of household names (William Hill, Bet365, Bwin), smaller operators based in the likes of Curacao, and a few affiliates.

As of June 2018, some of the names still on the list have removed any Slovak language options on their site, and yet they still appear there. The blacklist seems to be like the Hotel California—you may check in, but you may never leave.

If the firms do not shut down their websites to Slovak visitors within 10 days of going on the blacklist, Slovak Internet Service Providers (ISPs) must IP-block the website from Slovakia. However, all my technical tests show it is possible to access all the sites on the list while based in Slovakia.

The blacklist also contains IBAN details for each operator. Although there have been some public threats to stop Slovak payment processors from sending payments to these companies, I haven’t heard of this ever happening.

Indeed, there is no mention of any payments ban on the current version of the list.

The Slovak Ministry of Finance also threatens to issue fines to persistent offenders. There is a potential fine of €500,000 for operators and €250,000 for advertisers/affiliates.

Again, we haven’t heard of such fines being either issued or paid. Considering that the Dutch have failed to collect any fines since 2015, it’s probably safe to assume that no international operators have ever paid any Slovak fines.

Proposed changes to the law (by 2019)

The Ministry of Finance has recently proposed ending the state monopoly on online casinos, allowing domestic and foreign firms to seek a licence in the country.

The new proposed tax rate is 23% on revenue. This tax rate might tempt more applications for a licence than the Czech Republic did in 2017 with a 35% tax rate on revenue.

An important note on political risks to new gambling legislation

In general, Slovak political parties see anti-gambling laws as a big vote-winner.

In a further complication, Slovakia has a slightly unstable political climate, with coalition governments ruling almost exclusively since independence. These coalitions of two, three, four or more parties, all with different outlooks on gambling, mean that it’s very difficult to predict what the next government will actually do.

A perfect example of this instability is the recent disagreement between the Bratislava city council and the Bratislava regional government on the subject of banning land-based gambling in the Slovak capital. The next Slovak parliamentary election is due in 2020.

Frankly, basing an iGaming strategy on this proposed law being passed and then staying in place for more than a few months, is highly risky.

The iGaming market in Slovakia today

If you choose to enter this market, you should know what the current landscape looks like, particularly with regards to who the established competition is.

Apart from the state monopoly (Tipos), there are several betting operators with a physical presence in the country, who have a licence to also market a website to Slovak customers.

On top of this, there are plenty of international operators who continue to offer their sites in the Slovak language, including some big names.

Below are the main domestic, government-approved players with sites in the Slovak language.

– Tipos.sk – this is the state-owned monopoly, offering sportsbook, casino and lottery games. The betting odds are reasonably in line with the international market, but as the only licenced company offering online casino in the country, the selection of slot games looks dated and limited.
– iFortuna.sk – offering sportsbook only, this is the online version of a Czech gaming group which has land-based betting shops in Slovakia.
– Nike.sk – offering sportsbook only, the online version of a Slovak gaming group which has land-based betting shops in Slovakia.
– Tipsport.sk – Slovak sportsbook
– Doxxbet.sk – Slovak sportsbook, who also have sites in other countries e.g. Nigeria

On top of these domestic players, there are plenty of international operators which currently offer services in the Slovak language:

– bet365.com (licensed in Gibraltar and soon Malta, offering sportsbook & casino – they are currently on the blacklist)
– kajot-casino.com (licensed in Malta, casino only, currently on the blacklist)
– vulkanbet.com (licensed in Malta, sportsbook & casino, NOT mentioned on the blacklist)
– 1xslot.com (licensed in Cyprus, casino only)
– bohemiacasino.com (licensed in Malta, casino only, NOT mentioned on the blacklist)
– slotv.com (licensed in Cyprus, casino only)

Due to the similarities between Czech and Slovak, it’s easy for Slovak customers to read and speak the Czech language, making websites offering support in Czech a possible option for these customers.

Lots of international sites were scared off the Czech market, but a few still offer this language option, and presumably are of interest to Slovak customers.

Here are a couple you should be aware of: williamhill.com (licensed in Gibraltar, sportsbook & casino); ceskecasino.com (licensed in Curacao, casino only)

Affiliates offering content in the Slovak language

Of course, affiliates also play a key role in Slovakia. Here are the top 5 performing affiliate sites for the Slovak market: mistrcasino.cz; casino-online-sk.com (included on the blacklist); kasino-online-sk.com (included on the blacklist); najlepsiecasino.com; casino-hry.sk.
It’s interesting to note that none of these top-performing affiliates are working with any of the government-approved Slovak-based operators.

 

Written by: Ivana Flynn for Calvinayre.com. Ivana is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetBlocker Launches the Scheduler – Reimagining Blocking Software as a Harm Prevention Tool

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As part of Safer Gambling Week, harm prevention charity BetBlocker today announces the launch of its revolutionary Scheduler tool.

BetBlocker, which provides blocking software to help people manage or restrict their access to online gambling services, is unique in adopting a charitable model for this type of support, and facilitating users accessing protection both free of charge and anonymously.

Traditionally, blocking software has been a crisis management tool, facilitating users restricting their access to gambling services once they’ve already experienced an unsustainable loss.

The Scheduler tool looks to engage users earlier in their journey, before a crisis has occurred, creating the option for players to plan ahead and build a bespoke block to protect them when they need protected.

The new feature supports users to manage their access to gambling is a way that promotes healthier and safer engagement, allowing them to build out a weekly profile, or customise blocks on individual days.

Want to make sure your bills are paid? Block the week after pay day.

Get carried away with In Play betting? Set your block to switch on during match time.

Staying up too late playing on work nights? Set yourself a curfew.

This feature is placed perfectly to support users after GambleAware’s findings last week, that over 5 million people in the UK want to reduce their gambling. BetBlocker’s Scheduling feature is targeted at supporting exactly that need.

BetBlocker’s Founder and Managing Trustee, Duncan Garvie expressed his enthusiasm for the project:

“To date, blocking software has really only looked to offer support after things have gone too far. It’s critical to provide that support for the people who need it, but it would be far better for everyone if we could reach people earlier and prevent the crisis occurring in the first place.

BetBlocker is proud to innovate and be unique amongst blocking softwares in offering harm minimisation functionality alongside our traditional crisis management support.

Our Scheduling tool looks to meet users where they are, redefining blocking software so that it is no longer a binary choice between blocked or not blocked. In taking this step forwards, we’re hoping to engage an entirely new audience, and reach users who are not yet ready to embrace complete abstinence. There is potential to see a huge reduction in gambling harm across society if we can intervene earlier and support people to embrace lower risk behaviours.”

The post BetBlocker Launches the Scheduler – Reimagining Blocking Software as a Harm Prevention Tool appeared first on European Gaming Industry News.

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Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth

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This summer the DCMS brought forward into legislation a much needed modernisation and deregulation package. The reforms comprising more proportionate gaming machine allocations and the ability to offer sports betting promised to support the UK land-based casino sector, enabling (£) tens of millions of investment, and contributing to the Government’s growth agenda.

When introducing the measures in the House of Commons in June, DCMS Minister, Stephanie Peacock MP, set the scene:

“The Government is focussed on economic growth…this package of measures will unlock additional investment up and down the country” and “will put the casino sector back on a stable footing” “We expect a number of venues to be modernised and refreshed…we also
anticipate this capital investment will be spent across the country not just in London…allowing this historic sector to thrive.”

And when introducing the same measures in the Lords, the Gambling Minister, Baroness Twycross said:

“Since being appointed, I have visited casinos and witnessed the contributions that they bring with jobs, tax revenues and support for the night-time economy. The sector generates £866 million in gross gambling yield each year, with up to 50% of this paid in gaming duty.”

The Minister went on to add that the modernisation measures are estimated to increase GGY by £53million to £58million.

The BGC casino group couldn’t agree more with Ministers.

This is why we are deeply concerned that all of this progress could be wiped out, at a stroke, if there is an increase in MGD, from the current rate of 20%, in the forthcoming Budget. An increase in MGD would fundamentally undermine the sustainable footing which the new policy reforms placed the sector firmly upon.

For example, Rank Group plc (Grosvenor Casinos), the UK’s largest licensed operator of casinos, has reported that 12 of its 50 venues were loss-making in the 12 months to June 2025. These casinos have been kept in operation in the expectation that their financial performance will be improved by this summer’s legislative modernisation.

By illustration, an increase in MGD from 20% to 25% would make a third of the Grosvenor casino estate unprofitable. As well as offsetting all of the benefit Grosvenor expected to gain from the land-based policy reforms, it would not be possible to sustain loss making venues, with up to 20 casinos being forced to close. For the remaining casinos, the planned investment case, announced at £60million per annum for the next two years, would become unaffordable.

Investment committed in light of the new policy reforms

With the new policy reforms industry embarked on a programme of substantial capital
investment to upgrade existing casinos and develop new venues. Great news for the sector,
our customers, and the Government’s growth agenda.
The promised stability enabled confidence for operators to make commitments for UK-wide
investments. Operators have collectively announced or confirmed investment of £300
million, including:

  • Rank Group plc investment of £60million per annum for next two years, to capitalise
    on casino reforms
  • Genting Casino £40million new casino at the Trocadero in London’s West End
  • Genting Casino Westcliff £10million refurbishment in Southend-on-Sea
  • Rank’s Grosvenor Victoria Casino £15million refurbishment and expansion in London
  • Bally’s £3.7million, securing 170 jobs, first UK land-based investment in Newcastle
  • Hippodrome £1.5million new Sports Book venue in London’s West End
  • Other multi-million pound redevelopments of casinos in Brighton, Bolton, Coventry,
    Leicester, Liverpool, Manchester, and Reading.

An increase in MGD will inevitably lead to a reversal of these steps forward, plus casino closures and job losses. Operators will be forced to cancel investment plans and look to cut jobs as growth plans falter. The investment plans above would not see sufficient returns (and
may even lead to losses) with a direct and material negative impact on company financial performance across the sector. Current investment plans will cease, and future investment won’t happen. Overseas investors will be deterred, seeing the UK market as high risk for investment. And tax yield from the sector would reduce.

At 25% MGD, casino industry analysis shows that up to 40 casinos would close, with the loss of up to 3,500 jobs – equating to a third of the whole industry.

BGC casino group Budget submission

In our Budget submission (full copy attached) we set out for the Treasury the economic contribution of Britain’s land-based casinos and the significant challenges already facing them, which would only be exacerbated by further tax pressures.

More broadly, the sector is still recovering from the damage caused by the lockdown measures of 2020 to 2021. In the year to March 2024 (the most recent period for which data is available), customer spending (gross gaming yield) in Britain’s casinos was 22% lower than in the year to March 2019 – a 43% reduction in real terms.

At the same time, casino operators are experiencing significant cost pressures. The sector employs around 11,000 skilled (and often personally licensed) people and so is particularly sensitive to wage inflation and this year’s rise in employer National Insurance Contributions (which together will impact the sector by between £25m and £30m a year). Additionally, with the Treasury’s convention of duty revalorisation in abeyance since 2022, operators continue to suffer real-terms increases in gaming duties.

In conclusion, I am at pains to stress, that any proposed increase in MGD in the Chancellor’s budget, would lead to the closure of a large number of casinos and the loss of thousands of skilled jobs, as well as risking planned UK-wide investment in the sector.

The post Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth appeared first on European Gaming Industry News.

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Nolimit City breaks into the lab of a mad scientist in its latest release, Bizarre

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Have you ever seen a banana and an ostrich fused together to form the ultimate creature? In Nolimit City’s latest release, Bizarre, peek into the window of Dr. Bizarre’s wild experiments. This slot falls under the eccentric category of Nolimit City slots such as Munchies, Outsourced and Ugliest Catch.

Reel Area

The farm has been… busy. Bizarre plays out on a 4-4-4-4-4 layout across 5 reels, with a number of variations of xSplit® that can land as either a single symbol or as a 4-row-high symbol, which may appear partially or fully visible. When it lands it splits all symbols on the same row, doubles its size and acts as a Wild symbol after doing so.

Chimera Spins

Dr. Bizarre’s breakthrough experiments begin here. Landing 3 Scatter Symbols will trigger 3 Chimera Spins where a scatter on the middle of the reel will transform into a Wild that remains sticky throughout the feature.

Before the bonus round begins, the middle reels spin individually. During this spin Wild symbols, extra spin symbols or empty symbols can land. When Wild or extra spin symbols land then it stays on its position and a respin is awarded. This continues until new extra spin or Wild symbols land.

If Wild symbols land then it will remain sticky throughout the feature. If a Wild is split by an xSplit® symbol then it gets a multiplier that also remains sticky for the entire feature.

Super Chimera Spins

Funding groundbreaking monstrosities isn’t cheap. Landing 2 Scatter Symbols and a Super Scatter in the base game will trigger 3 Super Chimera. In addition to Chimera Spins features, all Scatter Symbols will transform into Wild symbols and will remain sticky throughout the Super Chimera Spins.

Coinage

To take his experiments to the next level Dr. Bizarre needs to collect some coins. In Coinage, only coins with the multiplier values and special symbols can land. If any positions are empty after a spin then a respin is awarded. When the feature ends, the sum of all the multiplier values are added before multiplying the base bet. The coin values are: 1, 2, 5, 10, 20, 50, 100, 200, 500, 1000.

Special symbols can land during Coinage:

  • Collector – Collects the total value of all visible coins and removes them. The used Collector remains on the reel and if another Collector lands it will also collect the value of the previous Collector.
  • xSplit® – Splits all coins and Collectors on its row and doubles their values.
  • Scatters – When 3 Scatters are collected, it triggers Chimera Spins after the Coinage feature ends. If one of the 3 Scatters is a Super Scatter, it will trigger Super Chimera Spins.

Extra Spin

Extra Spin is back! When Chimera Spins or Super Chimera Spins are triggered, players might get the opportunity to purchase an additional spin at the end of the round. The additional spin will keep the Wild symbol along with its multiplier value of the previous spin. The cost of the spin will be calculated based on the Wild symbol multipliers. If the cost of the Extra Spin is less than or equal to the total win, then the Extra Spin opportunity will be presented.

Nolimit Boosters

The final phase of Dr. Bizarre’s experiments are quite the sight to behold, especially with these Nolimit Boosters:

  • xBoost – guaranteed a Scatter symbol on the second reel. The guaranteed Scatter might be a Super Scatter. (3 times more likely to hit Chimera/ Super Chimera Spins).
  • Bonus Hunt – 49 times more likely to activate Chimera Spins/Super Chimera Spins. During this mode, only Scatters or empty symbols can land with a maximum of 1 Super Scatter.

The monsters are now Dr. Bizarre’s rise to fame. Bizarre has a maximum payout of 20,000x the base bet. Bizarre is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Mixing animals with fruits is something we like to talk about on a daily basis at Nolimit City. Dr. Bizarre is a crazy mofo with ambitions of fame and power. Chimera Spins and Coinage are features we’ve developed specifically for this game and hope that players will enjoy these freaky experiments”

Bizarre’ will be available to all Nolimit City partners on November 18th, 2025.

The post Nolimit City breaks into the lab of a mad scientist in its latest release, Bizarre appeared first on European Gaming Industry News.

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