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Gambling.com Survey Reveals One in 10 Football Fans Loves Team More Than Partner

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A new survey has revealed that English fans are hopeless romantics when it comes to their squad, with one in 10 admitting they love their team more than their partner. The survey also found that more than a quarter (28%) were willing to give up sex for over a month if it meant seeing England succeed in Russia and 17% would be okay with missing their anniversary if it meant they could see a football match.

The research carried out by Gambling.com surveyed a total of 5,000 football fans in Brazil, Argentina, Russia, England and Germany, through Atomik Research, to find out which country had the most passionate fans.

To show the data gathered from this survey, Gambling.com has created the Passionometer, an interactive tool that compares how much fans around the globe would give up to see their team succeed in Russia.

The data revealed what fans would give up if it meant their favourite team would win the next big football tournament. Of those surveyed, here’s what English fans would give up for a month or longer:

  • More than a third (38%) would give up alcohol
    A third (33%) would give up their favourite food
    More than a quarter (28%) would give up sex
    One in five (19%) would go without seeing friends and family

Commitment to their team doesn’t outweigh their other commitments, though, as nearly half of English fans (48%) would never call in sick in order to see their favourite team play and another 46% wouldn’t miss any other event for a football match. Only 11% of those surveyed go to every single match of their favourite team, with 37% not going to matches at all.

Compared with fans around the world, England are not as committed to their team when it comes to displaying their team colours. Nearly half (47%) of the English football fans admit to never buying the football kit from their favourite team, with only 1 in 10 buying the kit every time it’s released. This compared with over a quarter (27%) of Brazilian fans that buy every new kit and one fifth (20%) of German fans buying a new kit every few releases.

On the findings, Craig Cummings, Managing Editor from Gambling.com commented: “It’s clear to see that the English are rabid supporters of their teams, with some fans going so far as putting the love for their team before their partner. That said, fans from England paled in comparison to the likes of the Argentinian and Brazilian supporters, who would make hefty sacrifices to see their team to victory.

“With a major tournament coming up, we can only hope England fans can root for their squad as much as Argentina and Brazil support theirs.

Full details can be found at: https://www.gambling.com/passionometer

Gambling.com surveyed 5,000 football fans, each in England, Germany, Russia, Brazil and Argentina. Survey data provided by Atomik Research.

Currency conversions correct, April 2018.

 

Gambling.com is the number one destination for online gambling news, reviews and betting bonuses. The site’s highly experienced and award-winning staff provide bettors and casino lovers with extensive guides designed to complement their online gambling experience. Gambling.com only partners with validated, fully licensed operators so that players can have a fun and worry-free experience at top betting and casino brands across the globe.

 

Source: Gambling.com


Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll

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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?

Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.

With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.

“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”

Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.

Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.

The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.

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Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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EGT Digital Shines at BEGE Expo 2025

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell LinkClover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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