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Gambling.com Survey Reveals One in 10 Football Fans Loves Team More Than Partner

A new survey has revealed that English fans are hopeless romantics when it comes to their squad, with one in 10 admitting they love their team more than their partner. The survey also found that more than a quarter (28%) were willing to give up sex for over a month if it meant seeing England succeed in Russia and 17% would be okay with missing their anniversary if it meant they could see a football match.
The research carried out by Gambling.com surveyed a total of 5,000 football fans in Brazil, Argentina, Russia, England and Germany, through Atomik Research, to find out which country had the most passionate fans.
To show the data gathered from this survey, Gambling.com has created the Passionometer, an interactive tool that compares how much fans around the globe would give up to see their team succeed in Russia.
The data revealed what fans would give up if it meant their favourite team would win the next big football tournament. Of those surveyed, here’s what English fans would give up for a month or longer:
- More than a third (38%) would give up alcohol
A third (33%) would give up their favourite food
More than a quarter (28%) would give up sex
One in five (19%) would go without seeing friends and family
Commitment to their team doesn’t outweigh their other commitments, though, as nearly half of English fans (48%) would never call in sick in order to see their favourite team play and another 46% wouldn’t miss any other event for a football match. Only 11% of those surveyed go to every single match of their favourite team, with 37% not going to matches at all.
Compared with fans around the world, England are not as committed to their team when it comes to displaying their team colours. Nearly half (47%) of the English football fans admit to never buying the football kit from their favourite team, with only 1 in 10 buying the kit every time it’s released. This compared with over a quarter (27%) of Brazilian fans that buy every new kit and one fifth (20%) of German fans buying a new kit every few releases.
On the findings, Craig Cummings, Managing Editor from Gambling.com commented: “It’s clear to see that the English are rabid supporters of their teams, with some fans going so far as putting the love for their team before their partner. That said, fans from England paled in comparison to the likes of the Argentinian and Brazilian supporters, who would make hefty sacrifices to see their team to victory.
“With a major tournament coming up, we can only hope England fans can root for their squad as much as Argentina and Brazil support theirs.”
Full details can be found at: https://www.gambling.com/passionometer
Gambling.com surveyed 5,000 football fans, each in England, Germany, Russia, Brazil and Argentina. Survey data provided by Atomik Research.
Currency conversions correct, April 2018.
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Gambling.com is the number one destination for online gambling news, reviews and betting bonuses. The site’s highly experienced and award-winning staff provide bettors and casino lovers with extensive guides designed to complement their online gambling experience. Gambling.com only partners with validated, fully licensed operators so that players can have a fun and worry-free experience at top betting and casino brands across the globe.
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Source: Gambling.com
Source: Press Releases Published on European Gaming Media Network

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PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL
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The Philippine Amusement and Gaming Corporation (PAGCOR) on Tuesday, September 30, conducted an agency-wide orientation on the responsible use of Microsoft Copilot with governance safeguards in observance of Development Policy Research Month (DPRM).
Anchored on this year’s theme, “Reimagining Governance in the Age of AI,” the online session underscored the need to embrace artificial intelligence responsibly to ensure that innovation is balanced with accountability and transparency in the workplace.
The Microsoft Copilot Chat Masterclass was facilitated via Microsoft Teams by AI Workforce Specialist Christeen Padilla, with 98 employees from PAGCOR’s corporate offices and branches in attendance.
Padilla introduced Microsoft Copilot Chat, a secure AI-powered assistant designed to boost productivity through features such as drafting correspondence, summarizing reports, generating ideas, and answering work-related queries.
She also distinguished between the free Copilot Chat, which provides web-sourced responses, and the M365 Chat version, which delivers organization-specific replies.
Employees with an M365 Chat license can also access specialized tools such as Researcher, Analyst, Prompt Coach, Writing Coach, Idea Coach, Career Coach, Learning Coach, Surveys, and Microsoft 365 Admin.
Citing industry data, Padilla noted that 86 percent of AI-assisted chat application users in the Philippines had adopted Copilot in 2024, reflecting the country’s rapid shift toward AI-powered workplace solutions.
While highlighting Copilot’s potential to streamline tasks and improve efficiency, the orientation also placed strong emphasis on governance safeguards to ensure its responsible use. These include compliance with enterprise data protection standards, observance of organizational policies, and vigilance in distinguishing between web-based and internal data to protect sensitive information.
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Broadway Gaming Announces Leadership Transition as COO Becomes CEO
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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.
The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.
“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”
Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.
“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.
 “Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”
Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.
The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.
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Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil
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Atlaslive, a leading B2B software company and iGaming platform provider, has entered into a partnership with Magnum, a financial institution in Brazil regulated by the Central Bank and focused on secure digital transactions.
This collaboration enables Atlaslive operators to offer an additional local payment option integrated directly into the Atlaslive platform. By doing so, it supports operators in regulated markets with secure, compliant, and fast payment flows tailored to Brazil.
“Expanding and diversifying payment access is central to our promise of flexibility,” said Milica Jovanovic, CBDO at Atlaslive. “By partnering with Magnum, we’re reinforcing our ability to help operators grow in Brazil with payment solutions that are reliable, transparent, and built for scale.”
Magnum, authorized by the Central Bank, brings proven expertise in digital banking and payment services. For operators, this means localized solutions aligned with Brazil’s financial regulations and digital economy.
“Joining forces with Atlaslive allows us to bring our technology to a wider network of operators,” said Mário Graziano, Head of Business Development. “We are excited to support secure, fast, and convenient payment journeys that align with Brazil’s evolving digital economy.”
The agreement reinforces Atlaslive’s growth in Latin America, where regulated payment options play a decisive role in compliance, licensing, and player trust.
About Atlaslive
Atlaslive is a B2B software company delivering a fully managed iGaming platform for regulated markets. Designed for fast launches, real-time control, and modular scalability, the platform supports operators across LATAM and EMEA.
About Magnum
Magnum SCD is a financial institution in Brazil authorized by the Central Bank to provide digital accounts, payments, and credit services. As a direct PIX participant and official Visa card issuer, Magnum enables instant and reliable transactions. Combining compliance, transparency, and innovation, Magnum offers payment infrastructure that supports sectors including betting, retail, and digital commerce.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil appeared first on European Gaming Industry News.
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