The Official Google Webmaster Central blog has announce the rebranding of the decadian Google Webmaster Tools also know and the GWT to a much more catching name, Google Search Console.
Michael Fink, the product manager at Google Search Console posted the following message on the blog, which was somehow not received by the crowd as pleasing. Some say it’s not GWT getting better it’s just changing its name. Well, this is what the rebranding is all about, but we do have to mention all the latest updates in the backend which include the new feature called Search Analytics. Read all about the Search Analytics feature here.
Michael’s message was the following: “For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.
We’re looking forward to an exciting future with Google Search Console, and hope to see users of all types—including webmasters—drop by and use our service to diagnose and improve the visibility of their content in search. We’ll be rolling out the updated branding across the product over the coming weeks, so stay tuned.”
You can find this message on the Official Google Webmaster blog on the following link:
http://googlewebmastercentral.blogspot.com/2015/05/announcing-google-search-console-new.html?m=1
We salute Google’s efforts in making these changes and be sure that more updates and features will come and will be rolled out within the next couple of months.
