Reading Time: 4 minutes
Social betting has always been a key part of the industry and it seems that companies are still fighting for innovation in the vertical. Such the company of Jakob Hagemann, who is the CEO & Founder of the social sports betting platform Kiggit.
With a background in mobile apps product management and experience of working with a mobile operator, Jakob has always been launching and managing apps. This is how he came up with the idea of launching Kiggit, a social betting app for football fans. The description of the game play is simple and yet complex, users get 500 credits when signing up, and can spend it on bets against other users or in private bets with friends. They push out daily and weekly bet slips for specific target users which include prize bets. Examples are gitcards for Amazon, Nike or digital gift card provider. The company’s revenue model is that users spend credits in their bets and can win more. If running out of credits, users top-up via in-app purchase.
The company is headquartered in Copenhagen and it is run by 6 people working on Kiggit. Their investors include Seier Capital and a group of business angels. Next step is to create a mother brand as they are broadening out to include other sports and various products so they can integrate with sports media companies, sports betting operators and even large corporations wishing to run closed office pools.
First of all thank you very much for accepting this interview. As it can be read in your biography you have rich experience in end-to-end product management including team management, prototyping and idea generation, management of design and development phase, go-to-market and commercialization, ASO, product management. I would like to ask you to shortly introduce yourself to our readers and tell us when and why you started working in this industry.
Jakob: I have been working with apps for a lot of years now. Actually, from before the iPhone hit the market, so a lot has happened since then. I am not a developer myself, but have more of a product-oriented role although in a startup you end up doing a lot of stuff.
I had the idea of creating something social around football for years before setting up Kiggit as a company back in 2013. My friends and I have always created a betting pool when watching the Champions League final together. We basically, wrote down our tips with pen and paper. I wanted to take this experience and create a digital platform where friends and colleagues should be able to compete like that – no matter if they are sitting together or are in each their location.
You are the founder and CEO of Kiggit, a social sports betting platform. Tell us please about your role, your tasks and responsibilities at Kiggit.
Jakob: I am very product-focused, so I work a lot on wireframes, roadmaps and specifications for our designer and devleopers. I try not to get too distracted, but there is also a lot of work with investors and potential partners, and at times that really takes up all my time – and thoughts.
Will you please shortly introduce the company you represent for our readers? Please speak about the services it offers and its future goals in Europe and around the world.
Jakob: Kiggit is a social betting platform for football fans. Instead of betting for real money, we are developing a more game-like experience around football tips. Basically, we let you create or join groups and make predictions on football. There are weekly, monthly and season winners. We have tested out different flows and revenue streams, and are soon opening up for companies, so they can offer prizes on our platform. An example is that you will be able to join a Company X competition during the World Cup and win prizes from that company if you are best at predicting winners and goal scorers during the World Cup.
We have recently launched and the plan is now to update with the groups feature before the World Cup. We are looking at different interesting markets. Currently, approximately 60% of our users are from the US. We will be rolling out in LATAM, Asia and more European countries. Let’s see, I hope to be live in 20+ countries by the end of 2018.
Having such a rich professional experience my next question would be: which have been the most difficult periods in your career so far and what do you consider your personal success?
Jakob: To me personally, fundraising can be really tiring and put you under pressure. The most difficult times have definitely been the times where it has been very unsure if we could land an investment. It just brings out a lot of discussions and I had to learn how to better cope with the stress it involves to be under that kind of pressure.
Tell us please about your future plans, projects regarding your professional life.
Jakob: I really focus 100% on the short-term with Kiggit right now. Earlier I have been dreaming about selling the company and become a business angel myself, but I have much more focus on the smaller steps now as I simply need to act on those rather than always thinking years ahead. I am sure that if I work hard on Kiggit, we can make it big in one way or the other.
What does success mean to you and do you consider your career a successful one?
Jakob: Success to me is related to freedom. I really cherish the freedom I have being in a small company where we manage our own time and work when we want. I put in a lot of hours, but it is at my own schedule. I have two sons and a girlfriend, and I consider myself successful when I can spend so much time with them.
My last question is a bit more personal: Do you like travelling and which places would you like to travel not just in Europe but in the whole world?
Sure, I like travelling. I have just been to Madrid with my family to watch Atletico Madrid play. It was a great experience. I would love to take my family to Japan and see the country by train.
Source: European Gaming News
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or firstname.lastname@example.org
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
21Bet upgrades Sportsbook with Digitain
Reading Time: 2 minutes
June 15th, 2018 – Digitain the multi-channel casino and sports betting platform provider confirmed that Malta-licensed 21Bet had been successfully migrated to Digitain’s fully managed sportsbook solution.
21Bet is operated by Aureate Gaming Solutions Ltd and is also the official shirt sponsors of Waterford FC. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.
Digitain CEO, Suren Khachatryan, said: “21Bet is a growing brand in Europe and we are delighted to be their technology partner of choice. Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver 21Bet with enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options. 21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”
James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences. The Digitain team are a delight to work with and they made the migration to our new sportsbook as smooth as silk! ”
Digitain has more than 1,000 employees, 35+ global partners, and more than 400 betting shops worldwide.
The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for both land-based and online operators via our API’s to integrate a sportsbook, casino, live dealer, and virtual sports modules. The stack also includes an extensive payment gateway, bonus engine, CRM system, and dedicated customer support 24/7.
The sportsbook product covers 30,000 live events each month, across 65 sports taking in 7,500 leagues, and more than 3,000 betting markets, while our casino solution has 3,000+ games from the likes of NetEnt, Microgaming, and Playson and many more.
Source: European Gaming News
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