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I am delighted to share with you my latest interview which focuses on sports betting solutions in the online gambling industry with emphasis on Risk Management and Fraud detection.
Matt Howard is the Director of Sportsbook Solutions, a premium sports betting advisory and management firm located in the UK and serving businesses worldwide. Matt has worked for and with some of the largest operators and suppliers in the sports betting and gaming industry, amongst them William Hill, Betfred, Totesport, BetConstruct, Aspire Global, BetRadar, BetGenius and Digital Sports Tech.
Matt will be a speaker at iGaming Knowledge Seminar and at the Millennial Gaming Forum, which are part of Vienna International Gaming Expo 2018. (more details here…)
I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself and also speak about the company you represent, Sportsbook Solutions.
Matt: Thanks very much! I am Matt Howard and I am a consultant and director of the company Sportsbook Solutions. Sportsbook Solutions comes from noticing the lack of skilled people currently working in sports betting, in terms of operational Trade and Risk Management mainly. As the industry expands into new regions there are obviously also issues in terms of local skill if there is no background in sports betting in that region. Sportsbook Solutions provide outsourced Sportsbook Management Services to clients worldwide to solve both these issues for them. We work depending on each client’s requirements and budgets; so we may compile extensive reports for some clients, whereas with others we provide entirely outsourced, dedicated sportsbook management teams. We only staff with Tier 1 trained employees and believe this makes us completely unique and premium.
You have rich experience in gaming and gambling industries since you have been giving advice to clients for a long a time on different aspect of this industry. Why did you choose this industry and which are the areas you are most interested in and give you the most success?
Matt: In the UK we grow up around betting and it has extremely close ties to sports. I was a huge football fan and also very good at Mathematics so being able to combine these two interests and skills with sports betting was a great fit! I was fortunate enough to start my career with one of the world’s largest firms, William Hill, and have always been keen to take on new and interesting challenges in the 14 years since I started my career back in Leeds!
What can you tell us about the projects you have worked on so far, and the difficulties and successes you have experienced?
Matt: I have been lucky enough to work in both B2B and B2C and with companies of all sizes and stages of their lifecycle. I have also worked in every department within sportsbooks and in the most senior roles operationally, too. I think this gives me a unique perspective on how to manage sportsbooks effectively and with an in-depth understanding of how the suppliers also work to be able to both identify weaknesses and also to work to eliminate these areas.
There are always some difficulties and these can come down to a lack of processes, budget constraints and sometimes a lack of skill and expertise also. I am a huge fan or process and organization and I always start from here. Some of the major successes I have had have been project managing the first integration between the Margin Maker console and BetRadar, rebranding the UK’s oldest sports betting company and, most recently, in leading the BetConstruct sportsbook to be the largest B2B sportsbook currently available. This included increasing their clients by over 100%, increasing turnover by over 300% and increasing profit margins on sports betting by over 50%.
Risk management and fraud detection are major goals of Sportsbook Solutions. How can you help other companies who operate in this domain to be more efficient considering these two major aspects of the industry?
Matt: One of the areas Sportsbook Solutions consider to be suffering in the industry is Risk Management. The rise of pooled resources and automation have been good in many ways, but we don’t feel this is true of Risk Management. A goal of our company is to provide personal management to our clients businesses and Risk Management is a hugely personal process for every company. As a very simple example a start-up sportsbook would benefit from much tighter control of Risk Management than an established brand who has found their place in the market. Our clients typically increase their profitability by over 25% by working alongside us because of this personal level of management. This is not only Fraud of Player Management either. What is rarely discussed is Risk Management of the Limits and Margins of a sportsbook. One of the most regular issues we see is that the pooled nature of these areas on Turnkey Solutions means that areas are both losing too much and others are restricting profitability. The combination is very damaging to profit margin. The good thing is this can be changed and the solutions allow you to do so.
What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?
Matt: I have worked extensively in Europe (even at William Hill I focused on their Spanish operation) so I consider this to be one of my main markets. What is happening now is a huge growth period in terms of new businesses because of the much lower entry cost. The issue we see mostly is a lack of professional advice or management. We feel that no business should enter into a market without knowing what they are getting involved in, this is where Sportsbook Solutions comes in!
What upcoming events is the company focusing on nowadays and how prepared is the company for these events?
Matt: We are still quite a young company and we plan to attend as many events with a sports betting focus as we can. However, we are also very careful not to do this at the expense of our existing client’s management. So, we pick carefully the most interesting events in terms of content, attendees and business opportunities. VIGE appealed to us because it ticks all the boxes, but the focus on millennials really caught our eye!
Please, tell us more about the future plans of Sportsbook Solutions.
Matt: Our plans are to keep trying to educate the sports betting industry that things can be improved with personal management. We hope this leads to us being able to work with more clients, but we also feel just by making people think more about how their business is being managed will see improvements, which will be good for everyone and drive the industry forwards.
If you could change anything in the world of gambling what would that be?
Matt: I would hope to change the idea that Trade and Risk Management are ‘old school’ concepts. We are a forward thinking company and we understand that the days of doing all the odds in-house are over. But, the basic principles of these two areas are what define the profit margin in sports betting more than any other area.
What are your future plans regarding you career and where would you like to travel the most?
Matt: I hope my career sees Sportsbook Solutions become a successful and respected service provider within the industry. I have no intention at all of leaving sports betting as I truly find every day interesting and exciting, even after 14 years!
In terms of travel I have been very fortunate to travel extensively in my professional and personal life. I would love to see more of South America and consider it a huge business opportunity also, so hopefully I will be able to combine the two!
If you want to meet Matt in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure your attend the Vienna International Gaming Expo.
With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to firstname.lastname@example.org and I will happily get back to you!
Source: European Gaming News
EGT Romania: new promotions for slot machines!
A challenge that EGT Romania has always accepted, both towards customers and other operators, most of them already becoming partners, is to always offer them the opportunity to grow their businesses by choosing the most performing, attractive, interactive, awarded and appreciated products from the gambling industry. So, periodically we make offers as attractive as possible to facilitate the decision to progress of each operator.
Starting with January 2020, EGT Romania offers operators the opportunity to purchase slot machines from both previous generations and the latest models, at extraordinary prices conditions.
VEGA VISION UP, VEGA VISION +UP, VEGA VISION +ST – in 12 or 24 installments without advance payment
The increasingly diverse demands of players develop the need for operators to integrate tailor-made products and services into their gaming halls. AWPs are some of them. Taking this into account, you can now take advantage of the following offer:
- You can purchase cabinets from the Vega Vision range with AWP mixes in 12 or 24 installments, without advance payment.
- You can also purchase Vega Vision cabinets in 12 or 24 installments, without advance payment, if you choose game mixes from the Collection Series range.
!!! In addition, we thought that you might want to convert AWP to Collection Series or vice versa at some point, so we created a minimum cost for you. Therefore, you will benefit of only 999 Euro + VAT per conversion (compared to 1950 Euro + VAT – the basic price).
P-24/24 UP, P-27/27 ST SLIM – 2 months free of charge!
These EGT slot machines, equipped also with AWP game mixes, awarded and appreciated year after year, are still in the top of the preferences of players and operators alike.
The active special offer consists in:
- Enjoy 2 months free of charge when renting P-24/24 Up and / or P-27/27 St Slim with AWP game mix
S32/55 – S-line range – 40 E discount
Presented for the first time in Romania in September 2019, within the EAE, the S32/55 terminal, from the S-line multiplayer range, impresses with the imposing appearance, with a dominant display of 4K resolution, 55 inches.
- You can rent S32/55, during this period, with 40 E discount.
For questions, complete information and additional details, we invite you to contact the EGT Romania sales team at the data available here.
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or email@example.com
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
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