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It is my great pleasure to introduce my latest interview with a respected women of the gambling industry. Milena Tsankarska is the Sales and Marketing Manager of BEGE EXPO has graduated the University of National and World Economy, Sofia. Milena holds a Master degree in Marketing and Management. With certificates for PR, Marketing, Brand Management and reputation, Milena is also a valued member of Bulgarian Public Relations Society. During the period 1997–2008 she has occupied positions as Marketing Manager in major companies from various fields. In 2008 Milena was appointed as a Marketing Manager of Balkan Entertainment and Gaming Expo (BEGE) – the leading gaming and entertainment exhibition in the Balkans and Eastern Europe. Since 2015 she is responsible for the Marketing & Sales department of BEGE. For the past 10 years she is also working closely for the online magazine e-Game Spectrum, which covers various aspects of the gaming and entertainment industry in the Balkans and Eastern Europe.
With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!
First of all thank you very much for accepting this interview. I would like to ask you to shortly introduce yourself to our readers and tell us when and why you started working in this industry.
Milena: Thank you for the kind invitation and greetings to all of your readers. I am Milena and for the past ten years I have been part of the team behind the leading gaming event in Eastern Europe – BEGE Expo. The organization of such important exhibition has been one of the biggest challenges in my professional career and still provokes me everyday – to learn new things and discover the potential of technologies, as part of one of the fastest developing industries worldwide – the gaming industry.
As Sales and Marketing Manager of BEGE EXPO you have been taking part in the whole process of organizing this important event for many years now. Please speak about this event and your role, your tasks and responsibilities.
Milena: Actually, taking the step in becoming the Marketing Manager of BEGE in 2008 and Marketing & Sales Manager later in 2015, it has opened a whole new world of opportunities to me. I am grateful to be able to work with so many professionals everyday and meet with the leaders in the gaming and entertainment field. I am engaged with finding new clients and introducing to them the opportunities of the Eastern European market and not only – a job truly inspiring and responsible as well.
The 11th edition of this exhibition is scheduled for 21-22 November. In what will this year’s exhibition differ, are there novelties you would like to speak about?
Milena: We always try to listen to our exhibitors and work together on the success of the expo. In the last few years we have been trying to introduce new things regularly and keep on track with the advances in the industry. In 2017 we launched a Startup zone, an Innovation zone and the Sales Pitch zone – projects, which we intend to continue developing further in 2018, too. We want to make the Online gaming business another strong part of the event and this is what we will work for this year.
Which were the most difficult periods in your career so far and what do you consider your personal success?
Milena: Everyone experiences hard periods and challenges sometimes. However, when you work with a team, which believes in the idea and the project, when your team is positive about it, every challenge becomes an opportunity. We, at BEGE Expo accept the challenges with a smile and always look for a way to cope with them. As part of the team behind these two successful events, I accept every achievement as my personal. Every accomplishment is part of the mutual success, because we value teamwork.
I am sure that you have experience and knowledge about the European gambling industry especially the Eastern European one. I would like to ask you to share your opinion about gambling industry in general in Europe or in the countries you know better?
Milena: Currently, the gaming industry in Eastern Europe and more specifically Bulgaria is enjoying a very stable growth. According to the Annual report on the Bulgarian gaming industry by BTAMOGI (the Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry) there are 26 casinos and 847 gaming halls – nearly 80 new halls were opened in Bulgaria in 2017. The total number of gaming machines has reached 26877 by September 2017, which is with 1756 more than in 2016. The online game licenses reached 25 in just 3 years (in 2013 there were only 3 licenses). All this data I can summarize in two words – steady rise. In Romania the industry is also well-developing, in Serbia and Macedonia, as well. The predictions for the future development of the region are good and hopefully more providers will see the potential in Eastern Europe.
Tell us please about your future plans, projects regarding your professional life.
Milena: I have concentrated on the future edition of BEGE Expo and EEGS in 2018. Me and my team we are working hard on improving the events and surprising the visitors every year. This November we would like to introduce a new conference format and better opportunities for networking and business to our guests. My work is totally devoted to discovering new ideas and implementing them in everything I do.
What does success mean to you and do you consider your career a successful one?
Milena: Success for me is seeing people enjoy what they do and the results of a hard work. The material aspect of success is having BEGE Expo grow every year – exhibition space is expanding and number of exhibitors and visitors are constantly rising. However, more important is that this event managed to become an essential part of the industry – an engine driving innovation and transformation for a whole decade. It has been 11 years already!
You must have participated at several conferences, professional meetings so far. What are your experiences regarding these events and which are the most important ones you would like to talk about?
Milena: In such dynamic industry you have to be always aware of what the competition is up to. I have visited all major events for the industry – ICE London, G2E in Las Vegas, VIGE in Austria, the iGaming Super Show in Amsterdam, as well as the regional conferences and exhibitions. You can always learn something new and get inspired by such events.
Source: European Gaming News
EveryMatrix inks RGS Matrix agreement with Wild Boars
EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.
Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.
This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.
Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.
“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”
Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: “We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”
RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.
EGT Romania: new promotions for slot machines!
A challenge that EGT Romania has always accepted, both towards customers and other operators, most of them already becoming partners, is to always offer them the opportunity to grow their businesses by choosing the most performing, attractive, interactive, awarded and appreciated products from the gambling industry. So, periodically we make offers as attractive as possible to facilitate the decision to progress of each operator.
Starting with January 2020, EGT Romania offers operators the opportunity to purchase slot machines from both previous generations and the latest models, at extraordinary prices conditions.
VEGA VISION UP, VEGA VISION +UP, VEGA VISION +ST – in 12 or 24 installments without advance payment
The increasingly diverse demands of players develop the need for operators to integrate tailor-made products and services into their gaming halls. AWPs are some of them. Taking this into account, you can now take advantage of the following offer:
- You can purchase cabinets from the Vega Vision range with AWP mixes in 12 or 24 installments, without advance payment.
- You can also purchase Vega Vision cabinets in 12 or 24 installments, without advance payment, if you choose game mixes from the Collection Series range.
!!! In addition, we thought that you might want to convert AWP to Collection Series or vice versa at some point, so we created a minimum cost for you. Therefore, you will benefit of only 999 Euro + VAT per conversion (compared to 1950 Euro + VAT – the basic price).
P-24/24 UP, P-27/27 ST SLIM – 2 months free of charge!
These EGT slot machines, equipped also with AWP game mixes, awarded and appreciated year after year, are still in the top of the preferences of players and operators alike.
The active special offer consists in:
- Enjoy 2 months free of charge when renting P-24/24 Up and / or P-27/27 St Slim with AWP game mix
S32/55 – S-line range – 40 E discount
Presented for the first time in Romania in September 2019, within the EAE, the S32/55 terminal, from the S-line multiplayer range, impresses with the imposing appearance, with a dominant display of 4K resolution, 55 inches.
- You can rent S32/55, during this period, with 40 E discount.
For questions, complete information and additional details, we invite you to contact the EGT Romania sales team at the data available here.
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
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