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Interview with Bernhard Blaha



BernhardBlaha-Interview-1 Interview with Bernhard BlahaReading Time: 5 minutes

Bernhard Blaha, the co-founder of HEROcoin and, is a serial entrepreneur, buzzing with new ideas that can change the present landscape of gaming industry. Blaha, who claims to “have more ideas every day than I have time to implement in a lifetime”, opens up in this interview about his HEROcoin and and betting industry in general.

He foresees an “enormous” future for block chain technology in the betting arena. What follows is our wide-ranging interview with one of the young and vibrant potential change-makers in the betting industry. Read on.

Question 1

I’d first like to ask can you begin with a few words about yourself ? It’s always nice to hear top-class professionals say a few words about themselves for our audience.

I am the Co-founder of HEROcoin & My responsibilities stretch from operational topics to finding legal & tax solutions. Having founded successful companies before, I bring practical expertise in addition to my knowledge gathered from my studies in technical (University of Applied Sciences Upper Austria) and economic (University of Applied Sciences Vienna) areas. I am a very early adopter of many technologies, ranging from home automation to cryptocurrencies.

Question 2

You have co-founded two ventures: & Can you tell us more about how the two ventures have been going?

Sports has been a fascination for people since time immemorial. The emotions that are involved with winning and losing touch every fan. We loved little challenges with our friends or soccer teammates. But it’s a hassle to collect the money from everyone and document all the results. So my current co-founders and I created a platform with the goal of bringing back fun and joy to betting by allowing people to challenge their friends, family and colleagues on various sport events via an online platform called “the social bet“ back then. At the same time, the e-sports market started to grow rapidly.

Today, the most famous games are MOBA games like League of Legends and DOTA2, shooter games like Counter Strike and sport simulation games like FIFA. People follow the competitions live in stadiums or through live streams. As of August 2017, there have been 100 million people playing League of Legends only and there is an expected viewership of over 300 million people by 2020. Also, the fantasy element becomes more popular in e-sports. Just a couple of days ago the German authorities officially accepted e-gaming as sports and forecasts say e-sports will very soon overtake American Football regarding the fan size.

All that made us decide to focus our resources and build

Today our platform counts over 250,000 registered users.

In order to take the product to the next level by fighting major issues the classic online betting industry faces today, we started to further explore how the blockchain technology could potentially help solving those problems: The HEROcoin (PLAY) was born – designed as a decentralized ERC20 token on the Ethereum blockchain.

Question 3

What exactly do you mean by “the decentralized solution for online betting”?

Well, online betting, as it is, has been untouched for a long time. It has the paradigm “the house always wins” and is quite prone to manipulation. Users always bet against a bookmaker instead of each other and due to middlemen there are much higher costs involved.

The blockchain makes every single bet transparent, it allows real peer-to-peer betting, and it is much more resistant to attacks.

But because HEROcoin is an ERC20 token it can be much more than just a currency for gambling. The main goal is to create transparency, trust and security. In addition, 1% of all pots played is given back to all token holders. Additionally, anyone who creates contests for the community or a closed group is being rewarded. There is no bookmaker involved but the system runs the bets. HERO at the same time creates a transparent network, allowing a natural expansion by its own community. It is designed so that not only our own platform but existing providers too can implement HERO and emerging ones can build their systems on our HERO network and community.

 Question 4

At, your main intention appears to be to change the “the house always wins” phenomenon in the traditional betting. But how beneficial do you think it is going to be for the end user when compared with online betting exchanges like definitely brought an innovative aspect to the traditional world of betting and made an important step forward. But what we do is completely disrupt the industry. With the “broker” is just another user. We actually created a new way of “betting” and not just simply improved it. herosphere .gg will be much more about fantasylike American Football. Also, you can create private contests just for your friends or community and challenge them. The pot stays within this group.  HEROcoin will bring the aspect of fairness, transparency, lower risk of manipulation and can be used by anyone in order to build their idea on the existing infrastructure.

Question 5

You have marked the end of 2018 as a deadline for completing the full development HEROcoin and the legal and financial aspects of its implementation. Can you shed more light on the remaining targets for its full deployment?

Right now we focus on the first re-launch of, which will appear with a new design for the user and a state-of-the-art use of technology for the technical infrastructure. It does run already with more than 250,000 registered users, but will be lifted to the next level by Q2. From there we will step by step evolve the platform and see how the use case with implementing the HEROcoin over the next months will work.

For us the product is key! So we focus completely on developing a user-friendly product on the blockchain that is a lot of fun to use. We will also add more and more fantasy elements. But it does not stop there. As HEROcoin is designed to be integrated with any third party, we allow all of the traditional betting providers that see the potential to connect to our ecosystem. The upsides are very obvious: Nearly zero development effort and a lot of marketing benefits via our big HERO community.

In the long term, this means for HEROcoin to become the go-to tool for any betting provider who either wants to reduce payment provider fees or wants to increase trust levels with its users – which is every betting provider ever.

The goal for the next five years is both: to become the ecosystem for betting on the blockchain and grow one of the biggest e-sports communities.

Question 6

How do you see the betting industry evolve in 2018? Any predictions on any disruptive technologies? We’d love to hear!

The potential of the blockchain is enormous. It can help to finally bring innovation to a business that has been operating on their own terms for ages, but my colleagues just come back from one of the biggest gambling fares – the ICE in London, where you can see that we are still at the beginning where everyone does know it’s coming and could completely change the entire industry as we know it but focuses and strategies aren’t clear yet.

Once users understand that with automated contracts on the blockchain, for example, direct pay-outs of prize money can be handled, they will push for a transformation to this new technology. They will also soon realize that costs are lower than in the traditional online betting.

As we see in the numbers, e-sports just started to become popular and will only start to enter the mass market within the next years. The next generation grows up with watching Twitch and Youtube bloggers rather than classic sport events on TV.

Media rights trade is becoming a serious business and is expected to grow from only $50 million in 2016 to over $300 million in 2020. The coming year will see the e-sports economy grow to $696 million, a year-on-year growth of 41.3%. Brands are expected to spend $517 million on e-sports.

On a related matter, we have yet to find the peak of what blockchain technology can actually do for the gamers: Oracle systems are, due to quickly rising, but low spread of blockchain usage, still months or years from getting relevance, but once they do they will allow for fully democratized betting systems. Those mechanics allow for the data that is provided by big data warehouses so far to be fetched and processed by users.

As for the online betting industry, it needs to jump on the train if it does not want to stay

behind. As I have seen a lot of payment providers adding cryptocurrencies already to their

portfolio, providers will start to evaluate not only the e-sports market but also blockchain


Source: European Gaming News

European Gaming News

EGT Romania: new promotions for slot machines!




EGT-romania EGT Romania: new promotions for slot machines!


A challenge that EGT Romania has always accepted, both towards customers and other operators, most of them already becoming partners, is to always offer them the opportunity to grow their businesses by choosing the most performing, attractive, interactive, awarded and appreciated products from the gambling industry. So, periodically we make offers as attractive as possible to facilitate the decision to progress of each operator.

Starting with January 2020, EGT Romania offers operators the opportunity to purchase slot machines from both previous generations and the latest models, at extraordinary prices conditions.

VEGA VISION UP, VEGA VISION +UP, VEGA VISION +ST – in 12 or 24 installments without advance payment

The increasingly diverse demands of players develop the need for operators to integrate tailor-made products and services into their gaming halls. AWPs are some of them. Taking this into account, you can now take advantage of the following offer:

  • You can purchase cabinets from the Vega Vision range with AWP mixes in 12 or 24 installments, without advance payment.
  • You can also purchase Vega Vision cabinets in 12 or 24 installments, without advance payment, if you choose game mixes from the Collection Series range.

!!! In addition, we thought that you might want to convert AWP to Collection Series or vice versa at some point, so we created a minimum cost for you. Therefore, you will benefit of only 999 Euro + VAT per conversion (compared to 1950 Euro + VAT – the basic price).

P-24/24 UP, P-27/27 ST SLIM – 2 months free of charge!

These EGT slot machines, equipped also with AWP game mixes, awarded and appreciated year after year, are still in the top of the preferences of players and operators alike.

The active special offer consists in:

  • Enjoy 2 months free of charge when renting P-24/24 Up and / or P-27/27 St Slim with AWP game mix

S32/55 – S-line range – 40 E discount

Presented for the first time in Romania in September 2019, within the EAE, the S32/55 terminal, from the S-line multiplayer range, impresses with the imposing appearance, with a dominant display of 4K resolution, 55 inches.

Active offer:

  • You can rent S32/55, during this period, with 40 E discount.

For questions, complete information and additional details, we invite you to contact the EGT Romania sales team at the data available here.

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European Gaming News

Could UK Government Policy Threaten Online Betting Promos?



Untitled-2 Could UK Government Policy Threaten Online Betting Promos?

Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.

However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.

Sky moving to restrict advertising

The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.

However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?

Free bets offers popular with punters

One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?

1 Could UK Government Policy Threaten Online Betting Promos?

There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.

In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.


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European Gaming News

Pragmatic Play roars to life with 5 lions



New release sees ancient spirits guarding amazing riches

15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.

Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.

The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.

“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”

Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.

Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).

Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.

For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or

About Pragmatic Play

Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.

The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.

For more information please visit

Source: European Gaming News

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