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My next interviewee is a well know expert in the gambling industry. Tal Zamstein (Group Head of Gaming at Fortuna Group) is going to be among the speakers at the second edition of Prague Gaming Summit (more details here) and I want to thank him for taking his time and doing this interview.
I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to firstname.lastname@example.org and I will happily get back to you!
Mr. Tal, thank you for accepting this interview. I have read in your biography that as a manager team-work, leading your team to achieve great results is very important for you. Will you please shortly speak about you and your career?
Tal: I grew up from the very basic level in this industry, started as a CS agent while studying. This gives me until today the ability to understand the CS agent behind the Phone/Chat/Mail and his/her challenges. As I moved to managed projects I did not forget the focus on the customers, always having in the back of my mind, the experience with faults and errors I had to deal with as a CS agent.
Later moving to manage people was easier. They knew and felt I was coming from the lower level and I always paid attention to the fact I should be part of the team, accept other opinions while giving direction. It is a key for a success to give the people a space for their own creativity while creating the boundaries.
As I moved to roles which required me to manage people in multiple locations the challenge became bigger, and there is no way to convince someone to behave in a certain way while you are absent if the other party does not understand what is the main goal and is not part of the whole journey there. People engagement is a key and we cannot achieve it with orders but with a team set of mind.
The Fortuna Entertainment Group is the largest European betting operator. It operates in several European countries. Please speak about the services, products this company offers.
Tal: Fortuna Entertainment Group is the biggest Central and Eastern Europe operator. In the UK and Germany we can still find bigger operators. We concentrate on our 5 territories and building ourselves as a one stop shop, in terms of betting and gaming in those countries.
Currently we offer Sportsbook and Virtual Games retail and online in Poland and Slovakia, the regulator is restricting gaming at this point. In Czech Republic we launched online gaming a year ago (Technical Games and Live Games licenses) and of course Sportsbook online and retail.
In Romania we are operating currently with 2 brands (Fortuna and Casa Pariurilor) and we have a full gaming, instant games, Sportsbook offer in both retail and online.
In Croatia we own the PSK operation, similar to Romania where we have a very comprehensive retail and online Casino, Lotto, Sportsbook offer in this market.
The company you represent is a leader in setting trends in the betting sector. How could it reach to this level? What is the key of success and which are the values the company considers vital in order to achieve its goals?
Tal: We are leading the market because of a work which was done well in the past. The Fortuna brand was built very strongly, especially with the retail presence in the main three territories (Poland, Czech Rep, and Slovakia) and later with a big first acquisition in Romania.
The Group is always putting in mind to be first out with a new product once allowed in the territory and push forward with innovation within the operations. The leading management of the Group changed the emphasis into online and Mobile offers a while ago, showing the trends to the territories.
With the last acquisition of Hattrick Group (Casa Pariurilor in Romania and PSK in Croatia) the Group extended its arms in the region and took another step to get this vision into those two brands.
You have a vast experience in the gambling industry. Please tell our readers your opinion about the Czech market regulations and the present situation of this market.
Tal: The Czech Market is a very non-mature gaming regulated market. It is not unique for this territory to restrict a lot in the very beginning, we can remind ourselves about Slots not being allowed in Italy and Spain i.e. For now, there are many restrictions regarding products (Live Dealer offer is restricted), amounts are very tight (max bet and max win) and the government took it very slowly to protect the customers.
I assume that like the other territories did in the past, the Czech regulator will understand that the operators are not the bad guys and there is a space to offer everything in a proper way. This will take time, too.
The Market has a space for more operators and I think that we will see more brands go live this year. It is a process of several years and I think we will have the Czech market structured like the mature regulated markets as Italy, Spain, and UK etc.
Finally I would like to ask you to share with us the future plans of the company and your expectations regarding the future of the Fortuna Entertainment Group.
Tal: We do expect a lot from the Group, as you know, our major shares holder is currently buying back all the Fortuna stocks. The plan is to finish the migration of the new brands, put everything on one advanced platform with the most innovative technology and continue to expand territory wisely.
There are still regulated countries in this region we are not operating in and I assume it will be changed at some point.
To meet Tal in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.
Source: European Gaming News
EGT Romania: new promotions for slot machines!
A challenge that EGT Romania has always accepted, both towards customers and other operators, most of them already becoming partners, is to always offer them the opportunity to grow their businesses by choosing the most performing, attractive, interactive, awarded and appreciated products from the gambling industry. So, periodically we make offers as attractive as possible to facilitate the decision to progress of each operator.
Starting with January 2020, EGT Romania offers operators the opportunity to purchase slot machines from both previous generations and the latest models, at extraordinary prices conditions.
VEGA VISION UP, VEGA VISION +UP, VEGA VISION +ST – in 12 or 24 installments without advance payment
The increasingly diverse demands of players develop the need for operators to integrate tailor-made products and services into their gaming halls. AWPs are some of them. Taking this into account, you can now take advantage of the following offer:
- You can purchase cabinets from the Vega Vision range with AWP mixes in 12 or 24 installments, without advance payment.
- You can also purchase Vega Vision cabinets in 12 or 24 installments, without advance payment, if you choose game mixes from the Collection Series range.
!!! In addition, we thought that you might want to convert AWP to Collection Series or vice versa at some point, so we created a minimum cost for you. Therefore, you will benefit of only 999 Euro + VAT per conversion (compared to 1950 Euro + VAT – the basic price).
P-24/24 UP, P-27/27 ST SLIM – 2 months free of charge!
These EGT slot machines, equipped also with AWP game mixes, awarded and appreciated year after year, are still in the top of the preferences of players and operators alike.
The active special offer consists in:
- Enjoy 2 months free of charge when renting P-24/24 Up and / or P-27/27 St Slim with AWP game mix
S32/55 – S-line range – 40 E discount
Presented for the first time in Romania in September 2019, within the EAE, the S32/55 terminal, from the S-line multiplayer range, impresses with the imposing appearance, with a dominant display of 4K resolution, 55 inches.
- You can rent S32/55, during this period, with 40 E discount.
For questions, complete information and additional details, we invite you to contact the EGT Romania sales team at the data available here.
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or email@example.com
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
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