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Without a doubt, when you hear about Nigeria, gambling is not the first thing that comes to your mind. Nevertheless, it appears that the country’s gambling industry is growing rapidly and it is estimated that in the next five years, Nigeria will become one of the fastest-growing African countries in terms of gambling.
Apparently, in Nigeria you can indulge on all kinds of betting, from the upcoming national lottery, through sports betting, to casino gambling, where you can play table games or you can choose between classic, video and progressive slots machines.
The multinational professional services firm PricewaterhouseCoopers (PwC) recently published a report titled “Gambling Outlook 2013-2017” and it did not focus on Nigeria exclusively, but also analyzed gambling data from South Africa and Kenya. The report features data from various gambling options in South Africa – LMPs, sports betting, bingo, as well as the national lottery are taken into. Still, for Kenya and Nigeria, the report reveals statistics from casino gambling only.
As stated by PwC, Nigeria’s gross gambling revenues will increase by 16 per cent in the course of the next five years. What is more, Nigeria is to launch a nationwide lottery titled Quick Lotto, and former chairman of the Senate Committee on Capital Market Ayo Arise believes that the launch will generate employment and tax revenues.
Arise has collected data from various countries which have a national lottery and believes that for most countries the lottery is but a means to make the community more prosperous. In this respect, he states that Nigeria does not intend to behave differently. Arise has stated that 20 percent of the profits from the lottery are distributed to the Federal Government which uses the money for good causes, “for the advancement and progress of this nation,” says Arise.
Fortunately, as we already said, Nigeria has other betting options and people do not need to wait for the lottery to launch in order to gamble. In fact, one of the most popular means of gambling here is sports betting.
Many betting companies have benefited from the football enthusiasm all across the continent, designing and deploying betting platforms every day. Fans can stake small bets and win big amounts of money, and this strategy makes sports bets incredibly popular among locals, both young and old.
As a matter of fact sports betting has become popular during the last decade. According to a KPMG report on Gambling in Africa, about 60 million Nigerians adults (18-40 years old) are into active sports betting. The common player would spend about 3,000 Naira (nearly $15) on sports betting. Proportionately, nearly 2 billion Naira is laid out on sports betting in Nigeria every day, which turns into nearly 730 billion Naira for a year. No wonder why betting shops can be spotted on almost every corner in Lagos and each day, new betting places set up shop.
The strategy of betting a small amount of money with the chance to score something big seems to be increasingly popular among young people. A poll revealed that Nigerians bet on football games every day not only because it is a way to make quick money, but also because it distracts people from high unemployment rates.
According to 2016 data, youth unemployment rates in Nigeria increased from 25 percent in the third quarter of the year to 25.20 percent in the fourth quarter of 2016. By comparison, the numbers averaged 19.20 percent between 2014 and 2016.
Nigeria has a good casino gambling business, too. What is more, the casino industry is expected to grow and turn into one of the continent’s largest casino industries in the following years. The bad thing about casino gambling in Nigeria is the fact that the system is largely unregulated and there are not enough licensed gambling venues.
The two gambling cities in Nigeria, i.e, the cities with a legal gambling facilities are Abuja and Lagos. Lagos is the largest gambling city in the country and it has 1 gambling facility, 10 table games, as well as 106 games, slots, and even video poker machines. However, games such as roulettes and coin flipping are prohibited in Nigeria.
Despite the fact that the physical casinos in Nigeria are but three, the on-line casino industry has shown rapid growth, ever since the first on-line casino was licensed in the country in 2013. Actually, gambling was banned across the country until 2004, but then the first officially sanctioned on-line lottery was launched (incidentally, that is also the time when the country’s casinos opened, too).
The year 2013 saw the establishment of the country’s first on-line casino. Initially, the casino featured only Roulette games. The market rapidly expanded and now Nigerians can access a wide range of international and sports casinos operators. Nevertheless, the country is still very strict on the topic and allows citizens to visit approved sites only.
Experts expect the on-line gambling industry in South Africa, Kenya and Nigeria to reach $37 billion this year and this has made the government to realise that the potential tax revenues from such an expansive business require proper regulation and should not be turned a blind eye on.
Nigerian authorities think that the strong regulation of the market will actually attract more people to on-line gambling sites and it will even help reduce corruption and criminal behaviour among the population.
Government has been trying to set new regulating laws and make gambling profitable for the country as early as 2014, but with little success. New licensing systems are needed, according to Lagos State Lottery Board, and FIFA’s Early Warning System believes that both operators and the government can benefit from one another, all they need to do is work hand in hand.
Source: European Gaming News
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or email@example.com
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
21Bet upgrades Sportsbook with Digitain
Reading Time: 2 minutes
June 15th, 2018 – Digitain the multi-channel casino and sports betting platform provider confirmed that Malta-licensed 21Bet had been successfully migrated to Digitain’s fully managed sportsbook solution.
21Bet is operated by Aureate Gaming Solutions Ltd and is also the official shirt sponsors of Waterford FC. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.
Digitain CEO, Suren Khachatryan, said: “21Bet is a growing brand in Europe and we are delighted to be their technology partner of choice. Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver 21Bet with enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options. 21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”
James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences. The Digitain team are a delight to work with and they made the migration to our new sportsbook as smooth as silk! ”
Digitain has more than 1,000 employees, 35+ global partners, and more than 400 betting shops worldwide.
The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for both land-based and online operators via our API’s to integrate a sportsbook, casino, live dealer, and virtual sports modules. The stack also includes an extensive payment gateway, bonus engine, CRM system, and dedicated customer support 24/7.
The sportsbook product covers 30,000 live events each month, across 65 sports taking in 7,500 leagues, and more than 3,000 betting markets, while our casino solution has 3,000+ games from the likes of NetEnt, Microgaming, and Playson and many more.
Source: European Gaming News
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