Did you know that over 80% of the customer messages that are left on Facebook pages are unanswered?
It seems that the majority of Facebook page owners did not understand that Social Media is your public relations nowadays and not answering to you customers that leave a message on your Social Media is not an option. It’s like not replying to e-mail and ignoring it even if you could just reply with a thank you or maybe a short text saying “Thank you for contacting us, one of our Customer Service Represents will contact you shortly.”
Facebook is the perfect source for services and business relationship building. Don’t think that your players that find the review of an online casino or any other gambling affiliate activity that you work in and would like to ask about more infos are all going to fill out your contact form on the website. Since nowadays everybody is connected to a social media account at lest 16 hours a day, it’s much easier to leave a message to a social media page.
Well, in one of our recent discoveries we have found the new Facebook feature which shows your fans or visitors your Facebook Page’s Response Rate
All Page admins must Respond to 90% of the messages and maintain a median response time of 5 minutes for all replies that are sent to get a Very responsive to messages icon below their Page’s cover photo.
Since this feature has been added, we have discovered the true testing power of Facebook. We have received 200% more messages during last week from users that don’t exist anymore. Some of them saying “Hola”, “Hello”, etc.
We found that Facebook has tested the pages to enable the feature for those who reply within 5 minutes to the received messages and award the first Responsiveness icons to those who started focusing more on their Customer Service.
As we said earlier this is a slap on the face to the page owners to wake up and realize that you must have a quality customer service in order to grow you brand and customer/player base.
If you are looking to grow your affiliate websites or affiliate programs exposure be sure to join the only Social Media Network dedicated to gambling affiliates, The Affiliate Voice.
