New online casino bets on millions of “loyal” Metalheads worldwide…
Fans of Metal music and casino gaming now have the perfect platform for their interests. Metal Casino is launching the world’s first gaming site for hard rock enthusiasts.
Targeting hundreds of millions of Metal fans worldwide, and having already partnered with some of the genre’s major stars, Malta based Metal Casino has been created by a tight team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green, who are also heavy guitar music lovers.
As a pioneer among a new generation of online casino 3.0 operators powered by GIG’s holistic platform service provider iGaming Cloud, Metal Casino will rock the sector with its great portfolio of games and appeal to a niche community – including 400 million Metal fans on Facebook – via a vertical marketing strategy.
The platform will offer games from leading providers such as NetEnt and Microgaming and will launch through front-end partner FAST TRACK Solutions.
Metal Casino has already contracted some major artists from the Metal scene as affiliate partners. Only a small selection of traditional casino affiliates will be partnered, as Metal Casino avoids the revenue share squeeze most major operators suffers from.
Chief Marketing Officer Clas Dahlén, formerly Mr Green’s Country Manager, Sweden says: “Creating a vertical marketing strategy, based on social media, collaborating with Metal artists as influencers and vertical Metal media is a game changing way to penetrate the marketing landscape out there.
“With a loyal fan base, Metal Casino therefore becomes highly marketing efficient. Being relevant creates loyalty and maximizes the retention and ROI,” Dahlén continues.
Dahlén says the teams’ experience as well as statistics from the music industry proves that the Metal community is the most active on streaming services, and they are the most dependable and loyal people in the world.
Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.
Members can join the Metal Casino’s World Tour, which is one of the site’s games and loyalty programmes. Its own soft currency, MetCoins, will enable members to acquire exclusive tickets and customised merchandise in the Merch Room and get a chance to meet the world’s biggest Metal bands and artists backstage.
“We have decided to take our joint head-banging sessions to a new level and create some real magic. Collaborating with FAST TRACK Solutions as Front End developers and casino room management we have a strong partner for years to come,“ Dahlén continues
Clas Dahlén describes their different approach: “Metal Casino speaks out loud, we are the underdogs and we don’t give a sh*t about our competitors’ conventional marketing or offers. Keeping it real and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are true, relevant and dedicated to our members and our beliefs.
“We are Metal Casino, we go all in for the fans!”
For more information please contact:
Clas Dahlén, Chief Marketing Officer
About Metal Casino (www.metalcasino.com):
Metal Casino is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.
Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.
About Gaming Innovation Group:
Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via subsidiary iGaming Cloud and B2B performance marketing via daughter Innovation Labs. GIG will be launching its seventh B2C gambling operator brand this fall offering games from the best-of-breed suppliers across the online sports betting and casino industry. The Group operate out of Malta and offices in Marbella, Gibraltar, Oslo and Kristiansand. GIG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.
Babe Casino and BetConstruct Bring You Top Class Games
January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.
The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.
Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.
Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.
BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.
BtoBet announces newly redesigned group
The multinational iGaming and Sports betting technology partner BtoBet has reshaped its internal structure becoming a larger group today, embracing 2 companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions) that allow the launch of 2 new divisions: BtoBet Sports and BtoBet Games.
ITS is specialized in risk management and trading while IGS is an experienced Games aggregator.
All operating under the same roof and adopting the same foremost technology.
With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.
Commenting on the BtoBet Sports division, BtoBet’s chairman Alessandro Fried stated:
“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”
About the BtoBet Games division, Fried highlighted:
“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”
To conclude, Alessandro Fried announced:
“BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and concluded “We are proud to present the new BtoBet Group at ICE, stand S1-320.”
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
NSoft released virtual games on Seven platform for Premier Kladionica
NSoft’s VIP client and market leader from Bosnia and Herzegovina Premier Kladionica has enriched its website offer with Lucky Six and Greyhound Races. The games were released on Seven Platform web channel being the first step of complete transition to the new platform.
Lucky Six and Greyhound Races are known as the best performers on the local virtual games market. Premier decided to go with the Seven web channel after excellent results being achieved by the aforementioned games on their retail channel.
The games are available in the area of the Republic of Srpska, Bosnia and Herzegovina.
NSoft and Premier Kladionica will continue their cooperation and integration of other virtual games using Seven Platform.
Having that in mind NSoft is continuing the expansion on targeted markets and preparing to reveal the novelties at ICE Totally Gaming Show in London on February 4-6, 2018.
In order to learn more about the NSoft’s upcoming projects book a meeting with our sales team following this link: https://goo.gl/xbjTCW.
NSoft provides top quality software solutions for gaming and betting industry, including platform, virtual games, sportsbook, and lotteries.
Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for gaming industry. A combination of great products, great people, and great culture played a key role in our growth. We understand that strong and long-term partnerships are essential for further development, so we joined forces with world’s leading sport data provider – Sportradar. This means our products are available through Betradar’s sales channels.
- SEVEN Platform
- Virtual Games
- Lucky Six
- Lucky X
- Next Six
- Greyhound Races
- Virtual Greyhound Races
- Virtual Horse Races
- Virtual Drag Races
- Virtual Motorcycle Speedway
- Pre-Match Betting MTS & Self-Managed
- Live Betting MTS
- Pool Betting
- World Numbers Service (Developed in partnership with Betradar)
- Betradar (games available through NSoft’s sales channels)
- Virtual Football League
- Virtual Tennis Open
- Virtual Basketball League
It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.
By developing our state-of-the-art software solutions we are devoted to creating a business environment which will maximize our customers’ sales opportunities and empower their company to reach new levels of growth. Our ambition is to continue building value for customers, stakeholders and partners. You are more than welcome to join us on the journey. We would be delighted to work with you!
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