Jonathan Swerdlow is the founder and CEO of GamyTech, the first social and mobile focused white label platform. He is an iGaming executive with vast experience in providing operational, technical and business leadership for innovative B2B gaming organizations. Jonathan is a dynamic, hands-on, executive with extensive experience in developing and launching innovative products and technology that shape the future of mobile gaming. An innovator, entrepreneur, life-long student of marketing and sales, and on occasion – a speaker about these subjects.
We have managed to get a sneak preview of what to expect from Jonathan’s presentation at the Eastern European Gaming Summit 2015.
EEG: Hi Jonathan, since you are one of the key speakers of the GAMING EVOLUTION IN A DIGITAL REVOLUTION panel, we would like to have a sneak preview about what the discussion and presentation will be all about.
We have been providing a large set of news about this new wave called social gaming. In certainly gaining a lot of track in the industry with brands appearing daily in the main iGaming markets. The word on the street that the social gaming industry will reach $11 billion by 2016, what is the proportion that Eastern and Central European markets generate to this sum?
Jonathan: Social Gaming has been growing at a pace we have never seen before. The industry has been living a complete boom since the first games launched on social networks such as Facebook, VK, and QQ. Obviously the growth of the smart phone industry has also played a central role in this transition from PC to mobile. So, as you said, Social & Mobile Gaming is quite a big market today, and obviously Eastern Europe represents a big chunk of this. Russia alone represents almost one-third of the social gamers in the world. According to the data, the Eastern European market was estimated at around 2.2 Billion Dollars. Russia leads the industry, followed by Turkey and Poland.
EEG: Social gaming is relatively new, but not as new as the wearable devices that are catching on really fast. We are playing social games on our smartphones every day, how soon do you think this sector will switch to smart watches or any other wearable device?
Jonathan: There are some impressive new technologies out there. And in order to succeed in the industry, it is important to always keep an eye on new developments and trends. Personally, I believe that Virtual Reality and devices such as the Oculus Rift might transform the gaming and gambling industry forever by offering a completely new 360’ immersive experience to the players around the world. As for wearable devices and smart TVs, they are slowly developing their gaming functionalities. I believe that completely new and different experiences can be offered on all those devices. We just need to figure out the best way to make use of those by treating them as a completely new phenomenon.
EEG: Social gaming enables qualified experts or young entrepreneurs to reinvent the industry, and we certainly know that there is a large part of employees and young tech enthusiasts coming from this demographic. What is your advice, just in 3-4 words for these professionals looking to engage in social gaming and innovate?
Jonathan: Work passionately with like-minded talent.
If you would like to get the unique opportunity to ask all your important questions and learn first-hand details about GAMING EVOLUTION IN A DIGITAL REVOLUTION be sure to attend the Eastern European Gaming Summit in which Jonathan shall give his expert opinion and to benefit from the presented gaming tips and strategies. For 8th consecutive year on 23 – 24 November 2015, Inter Expo Center in Sofia, Bulgaria will bring together under one roof world’s leading figures and companies from the industry to present and outline current market developments and future trends with global vision and focus on the Eastern European market.
Visit the EEGS website here.
