EEGaming

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368 articles

National Lottery starts UK Powerball sales ahead of £300m first draw

The National Lottery has started selling tickets for Powerball in the UK, with the first draw set for Thursday 23 July 2026 and an estimated £300 million jackpot. Allwyn, operator of The National Lottery, said tickets are available online via The National Lottery app and in retailers nationwide, priced at £4 per line. Allwyn said […]

Jumio Enters into Partnership with BOYLE Sports

Jumio, the leading provider of AI-powered identity intelligence, has partnered with BOYLE Sports, Ireland’s largest independently owned bookmaker, to deliver a faster, safer, and more seamless onboarding experience for players across the UK and Ireland. BOYLE Sports is using Jumio’s Identity Verification and Doc Proof solutions to automatically and rapidly verify new players’ identities […]

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets. According to the company, the award recognises its assurance work aimed at helping gambling […]

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season. The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. […]

Responsible Gaming Strategy Contributes to TaDa’s Success at iGB L!VE 2026

TaDa’s commitment to responsible gaming and sustainable growth was rewarded with a successful appearance at this year’s iGB L!VE in London, where quality conversations with Tier One operators, strong interest in its latest releases and demand for trusted, UKGC-licenced content validated the company’s strategic direction. In light of the evolving UK regulation, this year’s […]

AFC Bournemouth Announces New Multi-year Partnership with MrQ

AFC Bournemouth has announced a new multi-year partnership with MrQ Casino, the self-styled “Casino You Love To Hate,” who join the Cherries as Official UK Online Casino Partner. The agreement runs across the next three seasons and covers both the men’s first team and AFC Bournemouth Women. The MrQ logo will appear on the sleeve […]

ZEAL acquires SevenCanyon and enters the highly attractive UK prize draw market

ZEAL Network SE has signed a share purchase agreement to acquire the remaining 96.5 percent of the shares in SevenCanyon Limited, in which ZEAL already holds a 3.5 percent stake. With this acquisition, the market leader for online lotteries in Germany is entering the UK market, gaining immediate access to Europe’s largest market for digital prize draw offerings. “SevenCanyon is one […]

BGC Responds to Gambling Commission’s Announcement on FRAs

The Betting and Gaming Council (BGC) has responded to the UK Gambling Commission’s decision to introduce Financial Risk Assessments (FRAs) in stages. Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “We are deeply disappointed and frustrated that the Gambling Commission has decided to press ahead with Financial Risk Assessments despite the […]

MERKUR Completes Acquisition of Victoria Gate Casino Leeds

MERKUR Casino UK, one of the nation’s leading Casino, Adult Gaming Centre and High Street Bingo operators, has completed the acquisition of Victoria Gate Casino in Leeds and will safeguard local jobs as the venue transitions to its new ownership. The venue, located within the Victoria Gate leisure and retail destination in Leeds city […]

Octoplay builds lifetime-exclusive slot for Midnite in the UK

Midnite Express is the first bespoke title under the pair’s July 2025 partnership and adapts mechanics from Fire Rail Express: Hold And Win. Octoplay has launched Midnite Express, a lifetime-exclusive branded slot built for UK operator Midnite. The title is the first custom product released under the companies’ partnership, which went live in July 2025. […]

Inside View: Yaspa CTO on the UKGC Financial Risk Assessment

Yaspa CTO Toby Sucharov comments in relation to yesterday’s UKGC announcement on Financial Risk Assessments. “The Commission’s decision to introduce Financial Risk Assessments in stages is a significant moment for the UK gambling sector. The original ambition was always to protect vulnerable consumers without disrupting the majority of players, and today’s announcement shows that the […]

BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens

BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports. Touch Bet lets customers browse race meetings and build […]

SkillOnNet rolls out Aristocrat Interactive casino content in the UK

SkillOnNet has gone live with Aristocrat Interactive’s online casino content across the UK and select international markets, the company said. The rollout adds Aristocrat Interactive titles to several SkillOnNet-operated casino brands, including PlayOJO, Slingo, SpinGenie, MegawaysCasino and GentingCasino. SkillOnNet said additional markets will be added. The initial UK launch includes the Double Bubble™ series. Jani […]

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor. The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary […]

Allwyn sets UK launch date for Powerball game on 21 July, pending approval

National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app. Allwyn […]

Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time. Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots™ progressive jackpot content to the operator’s casino lobby. The companies first partnered in 2025, with NetBet already offering Blueprint releases including […]

Everton & Stake Extend Partnership with Official Sleeve Agreement

Everton Football Club has announced that Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement. The groundbreaking agreement will see the Stake logo move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase […]

St8 expands Octoplay aggregation deal to Ontario and the UK

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026. Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration. David Fall, […]

Midnite signs Middlesbrough shirt deal, renews Sheffield United sponsorship

Midnite has agreed a principal partnership with Middlesbrough FC that will put the bookmaker on the club’s front of shirt for the 2026/27 season. The brand will also continue as principal partner of Sheffield United FC for a second consecutive year, also including front-of-shirt sponsorship. Midnite said the Middlesbrough agreement will run during the club’s […]