302 articles
Formula 1 has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal. Spanning countries across Europe, the Middle East and Africa, as well as Canada and Mexico, the deal represents the first of its kind in the F1 […]
As conventional sportsbook applications encounter “interface fatigue,” recent metrics show that 1 in 3 users now access the “Confirm Bet” phase through WhatsApp, indicating a lasting transition to Agentic AI. The period of the “comprehensive sportsbook application” is encountering its initial significant existential threat. ChatBet, the leader in agentic AI within the betting sector, has […]
BresBet’s founder unveils a new sportsbook centered around England. Bet St George strives to become the leading new bookmaker for wagering on English sports. UK-licensed operator to utilize markets and offers specific to England A newly licensed betting brand in the UK, Bet St George, has been introduced with the aim of supporting English sports […]
FIFA has extended and expanded its integrity services agreement with Sportradar Group AG, a leading global sports technology company creating immersive experiences for sports fans and bettors, for an additional five years, reinforcing a long-term partnership dedicated to safeguarding the integrity of football worldwide. The renewed agreement, which runs through 2031, provides comprehensive AI-driven […]
Football Feeds, a prominent source of pre-match data and insights for football via its Pre-Match Office platform, has revealed a new collaboration with Winamax, one of Europe’s most esteemed sports betting operators. Pre-Match Office is the top pre-match player availability and lineup insight tool from Football Feeds. Covering over 80 events, Pre-Match Office provides daily […]
Josh Swerdlow at ChatBet, says that as legacy sportsbooks struggle with “search and click fatigue, the next industry titan will win by owning the conversational intent layer where billions of users already live If you look at any online sportsbook or app, the betting UX legacy debt is clear to see, especially when you compare […]
Super Technologies (Super), through their leading commercial brand Superbet, has deepened its long-standing relationship with Sportradar AG, signing a unique agreement aimed at supercharging the global entertainment brand’s growth by unlocking the full suite of Sportradar’s value add betting solutions. Super gains access to a wide array of products from Sportradar’s market leading betting […]
Liverpool Leads UK Sports Fans as Darts Surges with Luke Littler New data from Flashscore highlights Liverpool as the most popular football club in the UK in 2025 while revealing darts as the fastest-growing sport among UK users. The insights come from the annual Flashscore Yearbook, which analyzes billions of interactions across the platform’s app […]
AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market. […]
OpenBet, the leading global provider of betting and gaming technology, content and services, has strengthened its Trading System offering with the integration of ALT Sports Data’s official Formula 1 betting data and odds feed. Ahead of the 2026 F1 season opener in Australia next month, OpenBet’s Trading System provides operators worldwide with a quick […]
Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to introduce a complete turnkey sports and casino operation for its mass market offering, FitzBet, now live online for the first time in the UK and Ireland. FitzBet, operated by well-known Irish racehorse owner Paul Byrne, has moved to online betting for the first time, while […]
Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing […]
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil. Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning […]
During its review of gambling operators’ 2026 promotional strategies, the French National Gaming Authority (ANJ) observed a significant increase in their promotional budgets (over 25%), which they attributed in particular to the FIFA World Cup calendar. In this context, to prevent any risk of advertising overexposure and the development of excessive gambling, the ANJ […]
Gen Z isn’t here for your dad’s sportsbook. If your platform looks like a spreadsheet full of odds, they’re already swiping left. Raised on TikTok-speed content, mobile-first apps, and instant feedback loops, Gen Z expects experiences that feel more like games than gambling. Most traditional operators miss the mark. They toss around buzzwords like “gamification” […]
BETBY, the Tier 1 B2B sportsbook provider, has enhanced its live betting offering by introducing official video streaming across a wide range of sports, esports and gaming verticals, fully included as part of its core sportsbook solution and available to all partners. By integrating BETBY, operators now receive not only top-tier odds, advanced risk […]
Providing a full sports wagering platform DATA.BET, a renowned supplier of sportsbook solutions, has finalized an exclusive agreement for content and technology with Kanggiten, a provider of modular B2B iGaming platforms. Through this all-encompassing agreement, DATA.BET will act as the sports betting partner for all brands associated with Kanggiten clients, providing a full ecosystem to […]
The Dutch Gambling Regulator (KSA) has contacted several online sports betting providers regarding incomplete information about the “early payout” feature. The “early payout” feature allows a bet to be considered won before the match has officially ended. This feature is not available in the event of a draw. The KSA found that several providers failed […]
Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events. Custom Bet is a flexible bet builder that allows fans to design […]
The International Betting Integrity Association (IBIA) has published its 2025 Sports Betting Integrity Report. The report reveals that 300 suspicious betting alerts were reported to the relevant authorities during the year. This represents an increase of 29% on the 232 alerts reported in 2024 and reflects IBIA’s expanding global monitoring coverage and enhanced analytical capability. […]