Connect with us
Prague Gaming & TECH Summit 2024

BtoBet

BtoBet’s vision about Sports Betting in Africa

Published

on

WHAT’S THE CHANGING SCENARIO FOR SPORTS BETTING IN AFRICA?
BTOBET’S CHAIRMAN DISCUSSES ITS VISION AT WRB AFRICA IN NAIROBI.

Kenya, different from other African countries, represents the place where mobile betting has seen the most expansion and it’s important to understand the dynamics of the move from Retail to Mobile in this area to know what will soon happen in other countries on the continent.

Alessandro Fried, founder and chairman of BtoBet has participated in WRB Africa in Nairobi on 7th June to share his point of view about the change that African Sports betting is living through today. Taking the mobile business process in Kenya as a case history is crucial to understand the direction that several other areas in the country will follow. In this regard, Fried highlighted:

Kenya confirms an unprecedented number of mobile users, with 83% of mobile penetration and where Smartphone diffusion is the highest in the country – 60% of mobiles used in the country are smartphones. The large use of mobile payment transactions, for any kind of payment (not only for betting) have pushed the development of very advanced mobile payment methods.”

Download here the complete interview to Alessandro Fried at WRB Africa.

This might not be the case in other African countries and when asked why operators across the region should be looking at a similar move to mobile, even while retail revenues remain substantial, Fried answered:

The African market is pushing towards the mobile direction and the diffusion of mobile payment methods for managing different aspects of daily life. Betting is an element of that and therefore operators have to grab the opportunity now, anticipating the trend and staying ahead of competitors,” and he added, “Successful Sports book retail businesses generate an extremely competitive gambling environment, where operators do not have adequate instruments to stay competitive. In particular, licensees lack a genuine interaction with the consumer. In contrast, the mobile environment offers plenty of tools and means of communicating to retain players and create mutual relationships in terms of one to one communication.

So, what’s the strategy to adapt in a such fast transforming framework? Fried stated:

The correct move is the creation of a real omnichannel environment where the existing retail network becomes a means to promote the brand and its products. It is vital to optimize services and infrastructures according to the most appropriate channel, improving the user’s gaming experience anywhere. With the evolution of the shop from anonymous betting systems to a place offering assisted bets, the player becomes recognizable by the system through any channel he decides to use. As a consequence, the operator can always track the user’s data and preferences and drive his offers in the most effective and profitable way.

To have a deep insight into this topic, download the industry report here “A strategy for the adoption of sports-betting in the region.”

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopie and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Africa

Editec partnering with BtoBet in Africa

Published

on

EDITEC, a leading sports betting, lottery and gaming operator in Africa, with a strong presence in twenty countries as well as offices across Europe and the Middle East, signs a partnership agreement with the multinational iGaming platform and Sportsbook provider BtoBet.

Online, EDITEC operates under the renowned brands of Premier Bet, SBA, Guinee Games, and R&S Betting and is one of the fastest growing online operators in a number of regions in Africa, already with a well-established retail estate and network of agents.

Alex Rutherford, EDITEC Head of Online, stated: “We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience.

Commenting on the partnership, BtoBet’s Chairman Alessandro Fried reported: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.

 

About BtoBet
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

About EDITEC
Founded in 1997, Editec has established a unique business model with headquarters in the UK, online IT centers in Sweden and Romania, hardware and distribution division in France as well as a satellite advisory office in Lebanon.
All divisions exist as separate entities to enhance efficiency and flexibility.
The retail division operates through an extensive network of local agents, franchising, betting shops, points of sale, mobile and online platforms. In total, there are over 650 shops and 55,000 points of sale providing lottery and sports betting services across its footprint. The retail operations in Africa provide employment to over 60,000 local people. In the upcoming year, Editec is seeking to open retail operations in three more countries.

Continue Reading

Africa

BtoBet and iSoftBet join forces to expand in new markets in Africa and LatAm

Published

on

iSoftBet, a premium online and mobile casino game supplier – operating in Belgium, Italy, Spain, Portugal and Romania – and the sportsbook and iGaming platform provider BtoBet, fresh Sports betting innovator 2017 at the SBC awards, have successfully signed a partnership aimed at offering a wide range of exciting games to the ever demanding i-gaming players.

iSoftBet’s impressive portfolio of games that include exclusive branded content based on Hollywood films, famous TV series, unique original slots and excellent table games which will be fully integrated into BtoBet’s advanced, secure and flexible platform. The two companies are ready to expand in all regulated markets in Europe, Africa and Latin America, offering progressive technology, available in an HTML5 format, compatible with desktop as well as mobile.

Commenting on the partnership, iSoftBet’s Head of Business Development Michael Probert, stated:
We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America. While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation. We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well”.

BtoBet’s Integration manager Maja Janevska highlighted: “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games. Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

About iSoftBet:

iSoftBet is a premium online and mobile casino game supplier, providing games to some of the world’s largest and most successful iGaming operators. It is at the forefront of innovation and its tailor-made solutions are designed to meet customers’ needs. iSoftbet offers a wide range of unparalleled original video slots created in-house, exclusive branded games from some of the world’s largest TV and movie production companies. The iSoftBet games are built using progressive technology, and available in an HTML5 format that is compatible with desktop as well as mobile. It proposes online and mobile content from up to 30 additional game software providers to customers in one swift integration. iSoftbet is committed to responsible gaming and complies with the most stringent regulatory bodies in Europe. It is licensed in the UK and Alderney and distributes content in multiple regulated markets such as Belgium, Italy, Spain, Portugal and Romania.

Continue Reading

Awards

BtoBet winner of the SBC Award 2017

Published

on

During the SBC Awards ceremony that took place yesterday at the Artillery Garden at the HAC in London, BtoBet was announced winner in the category “Rising star in Sports Betting Innovation 2017”.

 

In a sparkling atmosphere, with over 500 industry delegates attending, the sport betting community has confirmed once again this year BtoBet as a robust and advanced technology platform partner for iGaming and Sportsbook.

Commenting on the award, BtoBet’s chairman Alessandro Fried stated:
It is an honour to close 2017, rich in achievements and awards for BtoBet, with this new prize at the prestigious Sports Betting Community in London. The SBC Awards 2017 confirms that our product strategy has successfully positioned BtoBet as a fully trusted technological partner. I personally consider BtoBet as a partner, not as a supplier, and as partners we will keep providing constant support to our clients; our support department is working closely with our client’s operations team – as colleagues – helping them during the everyday operational job, identifying their needs and working side by side, winning together over any industry competition.

Fried concluded: “We are ready for the upcoming new challenges of 2018. The first important appointment in the new year will be ICE Totally Gaming where BtoBet will meet all partners, clients and all operators at our stand S1 -320.

About BtoBet:
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.