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Here is one major reason why you should attend Amsterdam Affiliate Conference, sneak peak interview with Jason Duke

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We have managed to catch up the extraordinaire Jason Duke, and I must say, in a really efficient and professional manner. I will not speak many things on the sidelines, just give the interview to you straight 🙂

EEG: Hi Jason, we finally can catch up and even know with questions regarding your “tea party” you will be having a day as Moderator and Chair on Thursday 9th June at the Amsterdam Affiliate Conference. Register here for free!

As listed on the agenda, you will also talk about Domain names, and how important they are to SEO success which is the hip topic at this moment. Could you give our audience a glimpse into what they can expect from your presentation?

Jason: Hey Hawkie, well before I get going I want to say thanks for asking me these great questions.

AAC is more than just the sessions and I am positive AAC will rock no matter what happens, but I’ll be doing everything I can to make it the stand out conference of the year, for everyone that attends the sessions.

Now onto the question itself. I’ll be showing everyone that attends the reasons why domain name choice is so important, not just to help ranking, but ensuring the long term lifetime value of customers. Ranking is great, but isn’t ranking better when the visitors remember your domain and type it directly into the browser, bypassing Google’s algorithmic whims entirely?

I’ll also be sharing some exclusive news about ultra premium one word domains like forex, spread betting, cfd, poker, casino and others and how affiliates and operators can get their hands on these domain names gems that deliver this long term Google ranking and bypass route.

More than that though I’ll also be explaining how to use domain names to get those #1 spots in the first place. Repeat and lifetime business is great, but you have to win the prospect to start with and let’s be honest here, nothing delivers traffic better than ranking #1 in Google!

So I’ll be showcasing domain names and how when used strategically, they’ll deliver exactly that!

EEG: We have been watching your activity during last year and we can certainly say that your project is amazing, furthermore it fits right into the topics you will be moderating during the day. How do you rate focus of “humanizing” your brand, to look more human? Is this a good leap towards attracting new business or is it to remain mainstream?

Jason: Ahhh Hawkie you flatter me – thank you 🙂

I don’t know if I’ve consciously gone out of my way to humanize what we do. I’ve just been me. I’m serious in the business that I do, but the truth is we’re not a mega corporation but a couple of guys doing what we love.

What we do is build massive systems with Petabytes of data that end up ranking our and our client sites in pretty much any vertical we throw at it. I love challenges that others shy away from and big challenges that others can’t do, or more likely…. choose not to do, because they’re so hard, expensive and nigh on impossible to deliver on, are fun 🙂

My decision to be me … and have fun while doing it, is simply that… Me being me, drinking tea while smiling, swearing and trying to deliver the best goddam ranking system ever imagined.

I’ve succeeded in swearing, smiling and drinking tea and believe we’ve done the same in delivering the best ranking system too….
Also… and this can never be ignored, Yorkshire tea with Tunnocks Tea Cakes on the side, are a very important thing and without them success rarely comes!

EEG: Being in the industry for quite a while, you have probably seen a lot of new developing success stories and crash and burns. Getting started with a website is a huge step, however once you get to a certain level and ranking, keeping that level in my opinion is the hardest thing ever. What is your view on this? Are affiliates and website owners doing the right thing to consolidate their position in the industry? Where should they focus more?

Jason: Not only have I seen it, I’ve been it!

I love our industry. It’s not only been good to me but I literally owe everything to the people within it. I’m going to be cheeky and take this opportunity to say I owe a debt that can never be repaid to our amazing industry colleagues. People like Shona, Alex, Tom, Andy, Anthony and so many others…

You know who you all are – Thank you for being you and helping me when I needed it most.

Now… onto the multi million dollar question. It’s a tough one to answer and I’ve given it a lot of thought before bashing the keyboard with my answer and one overwhelming thought that keeps popping into my mind is the following…

We are all winging it from day to day.

From the largest Public Companies to the smallest affiliate and everyone in between. I’ve worked in and with all of them. One thing sticks out front and center, and repeats in every single one of the organizations….

We are all doing what we think is best based on what we know at that point in time with the information, experience and gut feeling. No more and no less.

Sometimes we get it right, sometimes we get it wrong. Sometimes amazing success meets us, sometimes dismal failure.

I’ve had both and I did nothing any different any of those times. I simply did, the same as you or anyone else would do…. Make the best decision I could at each turn and hope for the best. This isn’t a vacation in the sun, there is no guidebook telling us where we should go…. Every single one of us is making our own decisions and with that comes rewards, risks, success and sometimes…. just sometimes, failure.

So my advice is simple. Get great advice from those people you respect, look at the upsides, look at the risks and when all that is information is gained make that decision that is right for you. There is no perfect route or decision, only choices…

So let the decisions be made…. Some of them may turn out to be wrong, but no more can be done and no less should be undertaken, but the one closing thought I’ll leave you with on this occasion is a simple one…

Rarely are big businesses made by being timid and never is a great business made by sitting on your arse and wondering “What if?”

If you want to just “get by” then take the safe route, you’ll likely always have food on your table and a roof over your head but personally…. I like playing at the big boy table and I look forward to gaining my seat back there again soon.

Ask me in a year or two if I’ve done it. I don’t know the answer I’ll give, but I know I’ll most likely not regret a thing or decision I made on the way.

EEG: As a closing question, is your session going to be fun and educative? 😛

Jason: Fuck yeh!! 🙂

 

About Amsterdam Affiliate Conference

The Amsterdam Affiliate Conference is taking place on the 7th – 10th June 2016 and  is part of the iGaming Super Show. It is expected to be a huge success with over 4,000 delegates in attendance of which 2,000 will be affiliates. Expect four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other. This genuinely is an event that mixes business with pleasure, and one you certainly cannot afford to miss. To find out what to expect from the Amsterdam Affiliate Conference, please view the video below which is from the 2014 conference.

Register now for free!

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

Affiliate Succes

Casino Hacks– the world’s first Casino Bonus & News TV!

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Casino Hacks– the world's first Casino Bonus & News TV!

New online casino affiliate combines the successes of MTV, Top Gear and Late-Night Talk Shows with casino games entertainment


 Online casino fans now have the perfect platform for their interests in slot machines, blackjack, baccarat and roulette. Casino Hacks.comis launching the world’s first TV show for online casino players.

Targeting millions of online casino fans worldwide, and having already partnered with some of the major online casino operators and casino games suppliers, Swedish-owned Casino Hacks has been created by a tight team of former gaming operators, producers, marketing & SEO experts, including former executives at MTV, Mr Green, Bethard, Raketech, Pokerstars and Metal Casino who are also passionate online casino lovers.

Casino Hacks Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr Green in Sweden, and is also the former Founder and Brand Strategist behind Metal Casino. The host of the show, Jonas Lutteman, who worked in the editing rooms of MTV in London will lead the entertainment and competitions in the CASINO HACKS show as well as manage Casino Hacks’ Twitch Program.

Even before the launch, Casino Hacks has already contracted major online casino operators and casino games suppliers to partner up on the affiliate platform and sponsor the TV show. It is a perfect platform to reach casino players and high rollers in a confined online casino games channel. Only a selection of online casinos will be partnered initially, as Casino Hacks only will work with the best online casinos offering the best casino bonuses as a trade off to a new, more beneficial, business model for the partnered online casino.

Clas Dahlén, the CEO, or ‘The Sales Guy’, as he would rather be referred to, says:

“Casino Hacks is here because we believe that online casino players, across the world deserve a higher standard of live entertainment. Looking for tips, hacks and great casinos and the best bonuses should not be like going through the Yellow Pages! We believe this part of the casino experience should reflect all the fun and action one can expect from an online casino today.

 “It’s now my mission to market and sell this amazing website. I’ll be a sales-focused CEO who will introduce our outstanding service to casino players and make sure the content is entertaining. That is my full-time job for now!

 “Coming from the operator side we felt it was time to do something new in the affiliate sector, creating new energy and with great design, broadcasting and all the fun entertainment that the online casino experience truly is about.

“The Show will reveal the latest online casino news, broadcasting casino reviews, new slots and interviews with interesting industry people such as the best Twitchers. The daily show will naturally run fun and rewarding competitions continuously.”

Casino Hacks is set for an international launch this week in Canada and New Zealand, followed by Australia, Iceland and six other territories in 2020.

Clas Dahlén describes their pioneering approach:

“Casino Hacks speaks out loud. We are the new kid on the block, and we don’t give a damn about our competitors’ conventional marketing or offers. Keeping our language real, trustworthy and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are creative, honest and passionate in our communication with our members.

“We are Casino Hacks and we deliver winning Entertainment!”

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Affiliate Succes

Do the right thing

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Do the right thing

 

James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months

As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.

These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.

For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.

Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.

This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.

This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.

We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.

One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.

These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.

As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.

This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.

We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.

This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.

There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.

Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.

So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.

That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.

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Affiliate Succes

Leading betting affiliate sets sights on Virtual Sports market

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Leading betting affiliate sets sights on Virtual Sports market

In a historic shake up of the sporting calendar not seen since the Second World War, all major sporting events have been put on hold indefinitely.

With markets in turmoil, and traffic to online bookmakers and affiliate sites alike taking a significant hit, there is a lot at stake. Sporting events will eventually return, although it’s unclear exactly as to when.

It means that the iGaming community as whole needs to look to viable alternatives, although some feel that the present predicament actually provides opportunity.

 “We’re aiming to turn this unique situation into one where we can adapt, learn, and hopefully come out of the other side in a much stronger position”, says Eskil Kvarnström, CEO of Leadstar Media. 

 

Viable alternatives to sports betting

“We’re quite lucky in the fact that we’ve always set out to hold a varied portfolio of products that set their focus across sports betting, online casino and a number of international markets,” says Kvarnström.

Indeed that is the challenge for many betting affiliates and online bookmakers alike. How they act and react now could leave a pivotal mark in the immediate and distant future alike.

“One of the areas where we’re already seeing a significant upturn is in the realm of virtual sports, and that’s exactly where we’re setting part of our focus for the time being. It’s providing us with a great opportunity to improve in fields that might before have gone overlooked.”

A flagship product of Leadstar Media, BookiesBonuses.com, aims to provide the best overview of UK bookmakers for its users based in the British Isles, but also further afield. 

“While Bookies Bonuses is primarily geared towards providing a great deal of information on online bookmakers, it is one of our sites where sports betting takes centre stage, although online casino does play an ancillary role in what it has to offer.”

 

It’s important to be reactive

Many sports betting sites are already seeking to develop their virtual sports betting products. The likes of Bet365, Betway and Coral have arguably the most advanced virtual sports packages on the market at present, while the BetVictor sign up offer has recently been updated to highlight its availability to players interested in virtual sports. 

“We’re actually surprised that more online bookmakers aren’t yet seeking to promote their virtual sports packages given that we already know many of the major football leagues in Europe in particular are going to be out of action for at least another month or so. But that’s where we come in”, states Kvarnström.

 

The role of the affiliate

“In many respects the virtual sports market goes overlooked by many players who are interested in sports betting, simply because there is a constant availability of real-life events taking place all over the world at any given time.”

“We see our role at Leadstar Media not only to provide the best products for the consumer, but in being a key conduit of disseminating valuable information on distinctive areas of the sports betting and online gambling sector. It’s not just about what is on offer, but also how particular aspects of the market like bonuses and deposits methods fundamentally work in practice, and providing that information accordingly,” says Kvarnström.

“In many respects the virtual sports market is an untapped resource ready for development, especially in such unique times. Our company has a lot of experience in nascent markets across the world, such as Africa and India, so we feel confident we can inform and advertise to our users everything that virtual sports have to offer”.

In such unique and uncertain times, it certainly provides food for thought in how the iGaming sector as a whole will look to react, adapt and develop, and more importantly, what the landscape will look like when we come out of this period on the other side.

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