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The EU just fined the “Search Giant” with a record €2.4 billion over search engine results

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The European Commission has fined Google €2.42 billion for breaching EU antitrust rules. Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.

 

By artificially and illegally promoting its own price comparison service in searches, Google denied both its consumers real choice and rival firms the ability to compete on a level playing field, European regulators said. The “Search Giant” giant has 90 days to stop its illegal activities and explain how it will reform its ways or face fines of up to €10.6m a day, which equates to 5% of the average daily worldwide turnover of its parent company Alphabet.

Next to this the EU regulator is also investigating how else Google may have abused its position, specifically in its provision of maps, images and information on local services.

The European Commission’s decision, following a seven-year probe into Google’s dominance in searches and smartphones, suggests the company may need to fundamentally rethink the way it operates. It is also now liable to face civil actions for damages by any person or business affected by its anti-competitive behaviour.

Google has come up with many innovative products and services that have made a difference to our lives. That’s a good thing. But Google’s strategy for its comparison shopping service wasn’t just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.
What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation.” said Commissioner Margrethe Vestager, who’s in charge of competition policy.

Google abuse

 

A Google spokesman commented: “When you shop online, you want to find the products you’re looking for quickly and easily. And advertisers want to promote those same products. That’s why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both. We respectfully disagree with the conclusions announced today. We will review the commission’s decision in detail as we consider an appeal, and we look forward to continuing to make our case.

According to an analysis of around 1.7 billion search queries, Google’s search algorithm systematically was consistently giving prominent placement to its own comparison shopping service to the detriment of rival services. The commission found that Google was dominant in general internet search markets in all 31 countries in the European Economic Area, with a market share of about 90%.

As a result of Google’s illegal practices, traffic to Google’s comparison shopping service increased significantly – 45-fold in the UK, for example – while rivals suffered very substantial losses of traffic on a lasting basis, Vestager said.

If Google fails to comply with the Commission’s Decision, it would be liable for non-compliance payments of up to 5% of their average daily worldwide turnover. The Commission would have to determine such non-compliance in a separate decision, with any payment backdated to when the non-compliance started.

 

Yesterday’s Decision is addressed to Google Inc. and Alphabet Inc. –  Google’s parent company.

 

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

BetConstruct Press Releases

Babe Casino and BetConstruct Bring You Top Class Games

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January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.

The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.

Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.

Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.

BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.

BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.

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BtoBet Press Releases

BtoBet announces newly redesigned group

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The multinational iGaming and Sports betting technology partner BtoBet has reshaped its internal structure becoming a larger group today, embracing 2 companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions) that allow the launch of 2 new divisions: BtoBet Sports and BtoBet Games.

ITS is specialized in risk management and trading while IGS is an experienced Games aggregator.

All operating under the same roof and adopting the same foremost technology.

With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.

Commenting on the BtoBet Sports division, BtoBet’s chairman Alessandro Fried stated:

“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”

About the BtoBet Games division, Fried highlighted:

“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”

To conclude, Alessandro Fried announced:

“BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and concluded “We are proud to present the new BtoBet Group at ICE, stand S1-320.”

 

About BtoBet

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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EEG iGaming Directory

NSoft released virtual games on Seven platform for Premier Kladionica

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NSoft’s VIP client and market leader from Bosnia and Herzegovina Premier Kladionica has enriched its website offer with Lucky Six and Greyhound Races. The games were released on Seven Platform web channel being the first step of complete transition to the new platform.

Lucky Six and Greyhound Races are known as the best performers on the local virtual games market. Premier decided to go with the Seven web channel after excellent results being achieved by the aforementioned games on their retail channel.

The games are available in the area of the Republic of Srpska, Bosnia and Herzegovina.

NSoft and Premier Kladionica will continue their cooperation and integration of other virtual games using Seven Platform.

Having that in mind NSoft is continuing the expansion on targeted markets and preparing to reveal the novelties at ICE Totally Gaming Show in London on February 4-6, 2018.

In order to learn more about the NSoft’s upcoming projects book a meeting with our sales team following this link: https://goo.gl/xbjTCW.

 

ABOUT NSOFT

NSoft provides top quality software solutions for gaming and betting industry, including platform, virtual games, sportsbook, and lotteries.

Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for gaming industry. A combination of great products, great people, and great culture played a key role in our growth. We understand that strong and long-term partnerships are essential for further development, so we joined forces with world’s leading sport data provider – Sportradar. This means our products are available through Betradar’s sales channels.

NSoft Portfolio

  • SEVEN Platform
  • Virtual Games
    • Lucky Six
    • Lucky X
    • Next Six
    • Greyhound Races
    • Virtual Greyhound Races
    • Virtual Horse Races
    • Virtual Drag Races
    • Virtual Motorcycle Speedway
  • Sportsbook
    • Pre-Match Betting MTS & Self-Managed
    • Live Betting MTS
    • Pool Betting
  • Lotteries
    • World Numbers Service (Developed in partnership with Betradar)
  • Betradar (games available through NSoft’s sales channels)
    • Virtual Football League
    • Virtual Tennis Open
    • Virtual Basketball League

 

It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.

By developing our state-of-the-art software solutions we are devoted to creating a business environment which will maximize our customers’ sales opportunities and empower their company to reach new levels of growth. Our ambition is to continue building value for customers, stakeholders and partners. You are more than welcome to join us on the journey. We would be delighted to work with you!

Contact emails: [email protected], [email protected], [email protected]

Sector within the industry: betting/gaming software provider

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