Affiliate Succes
Smart lead generation for affiliates and affiliate programs
As some marketers, well most of them, spend huge amounts of time and resources creating content and planning campaigns to attract leads and create sales. Since the end goal is the sale, we often scratch our had on how to create campaigns and content that will eventually attract paying players or affiliates that generate income.
Since the steady stream of leads is an essential component of keeping a business running – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.
Some of the techniques described bellow you may probably already use, but hopefully this will energize you and give you a more positive approach next time you start creating a new campaign.
1.Product video
Probably one of the most essential tools of showcasing your business is the introduction or so-called demo video. The reason is that more than 65% of us are visual learners, so why not explain your promotions running for different online casinos, sports betting, bingo or poker in a way that speaks to the majority? This can be an essential way to promote your affiliate program as well, showcase your marketing tools, brands and commission basis.
According to a case study, product explainer videos can generate leads at a rate of up to 33%. When done right, videos keep the viewer engaged and can inspire them to take action.
Product videos don’t need to be long or complex, and with tools like Animoto, they’re increasingly easy to make.
2.Don’t mention spam
Including the phrase “100% privacy – we will never spam you!” on a sign up form reduced conversions by a full 18%. Somehow it’s like that saying, if you don’t know about it, it can’t hurt you.
It’s okay to reassure privacy, but try doing it in a fun way that doesn’t include the word “spam.” Try maybe Secured or Safe.
3.Give fewer choices
Fewer choices means less confusion – and less confusion means more leads. Decreasing the options on a sign up page or a landing page for a promotion showcasing can increase your conversion rate up to 25% or even more.
4.Clean and effective About page
However you like to call it, your “about” or “team” page is very important to your business. This is where people see who you are and what you’re business is all about. It’s also a great place to have a call to action to showcase your contact as an affiliate program.
5.Write consistently, blog, blog, blog
We know by now that blogging is effective for generating leads. In spite of this, not many companies have strong and consistent content calendars (many give up when no results comes in the first month or two).
Try to put together a content schedule for at least 3 months, and blog every single day, we guarantee you that your organic traffic will double and your conversion will increase. Blog about casino promotions, give your personal opinion to get players to sign up to one of your partners. Affiliate programs can create content via their affiliate by getting daily feedback on different promotions or maybe highlight active affiliates.
Hire a content writing team if you don’t have time to do it and see your traffic rise.
6.Optimze your content to be evergreen
Super in-depth posts take long to write but can pay off over time. If you frame them correctly, they can turn into content pillars that continue to draw traffic long after their publish date. Creating your content in a lengthier version will draw traffic and possibly be linked to in time by different other niche websites.
7.What’s that bird called, ahh yeahh, Twitter
Don’t forget about the power of Twitter, where you can think of leads as fruit. Some are ripe and ready to sign up to your program of casino/sports betting/bingo promotion, while others need some time or nurturing and would be a waste of time for you to contact. There is a service called Followerwonk, which helps make that distinction for you.
Followerwonk helps you explore and grow your social graph, dig deeper into Twitter analytics and see who your followers. The tool also offers geo-location of your followers, times of their tweets and many more options that help you find and connect with new influencers in your niche.
8.Promote them tweets
While promoted tweets are a form of sponsored content, they should resemble typical tweets you see in your feed. Yes, you’re paying to be in front of an audience, but you still need to keep the tweets fun and valuable to your audience.
To maximize the potential of promoted tweets, link to a landing page that is on the same subject as the tweet. For your lead generation campaigns, this will help continue the conversation and ultimately increase conversions.
9.Social listening in Twitter
A quick search on Twitter will give you a list of people who are currently interested in what you are doing and you can easily relate to that.
There is no other place to get this kind of real-time information and it’s an amazing opportunity to engage with people who are mentioning your promoted brands/affiliate program or have a problem you can solve.
10.Linkedin
According to a study by Hubspot that surveyed 5,000 small businesses, LinkedIn vastly outpaced competing social networks for lead generation.
Remember that getting your post read on LinkedIn is just one part of the battle. You must also have a strong offer and a paired landing page to follow through and capture leads.
11.Google+ Communities
Just like LinkedIn groups, Google+ helps bring people with common interests together. Their communities offer opportunities to become an influencer and reach potential prospects to drive conversions.
12.Strategic Partnerships
Businesses often create ecosystems of companies – whether affiliates or affiliate programs – with lead-sharing programs as incentive.
The key to finding and building partnerships is to find larger affiliate programs who need what you do. Some affiliate programs may return and advertisement of your business to highlight to other and create an influence.
Partnerships may take time, but they can act as barriers to entry for and once they’re established, partnerships can drive leads for a long time.
13.Email signature
If you’re a well-informed affiliate or affiliate programs, you send hundreds of emails every week. To get the most out of these emails, consider linking back to your site or landing page in your signature.
The chance of prospects to engage with your promoted brands are 20% higher by using an email with your signature.
14.The Pop-up
As much as some hate it, in many cases, pop-ups have been known to increase opt-in rates.
In a case study on the AWeber blog, a niche website tested a sidebar alongside a pop-up sign up form. Over the course of seven months, the pop-up collected 1,375% more subscribers.
If you’re going to test this out on your own site, here’s my advice: at the very least, make your pop-up look nice and make it easy to exit out of if the visitor isn’t interested.
15.Use social hubs
You post on Twitter, Facebook, LinkedIn and Google+ all the time, but the lifespan of those posts is just over three hours on average.
If you’re looking to extend the life of your posts, you may want to consider a social hub to embed directly on your site. These hubs work by tiling your social posts into a grid. You can then insert CTAs within that grid to collect leads from your social content.
16.Quizz
Quizzes are surging in popularity, but in order for them to be an effective method for generating leads, they must be done right.
There are three things you must get right for a quiz to be effective:
- The user interface must be fluid and simple to use. No radio buttons allowed – they somehow remind us of school quizzes.
- The topic has to be hyper-relevant to what you do (if you’re guilty of putting a superhero quiz on your casino affiliate website, just stop).
- There has to be a sufficient award at the end to warrant the collection of a lead.
Hopefully these methods will help you increase your conversion rate and of course your revenue as well.
Affiliate programs interested in promoting their brand and increase their affiliate base are asked to Contact us directly for bespoke service quotes or visit our dedicated landing page showcasing our services.
Sebastian Jarosch has a unique view on the job of the casino affiliate market. He believes that affiliate sites should focus less on SEO and more on maximizing user experience. As the founder of Mithrillium Media Ltd., he has dedicated much of his career to putting his philosophy into practice. For his achievements he has been rewarded on several occasions. Throughout his career, Mr. Jarosch has won the following awards:
- Casinomeister 2020 Awards Best Casino Group
- Askgamblers Awards Best Partner 2021
- EGR Nordics Awards for Best Affiliate Programme 2022
Due to his unique view on the iGaming industry, we believe he is one of the best people to ask about the capability of the affiliate websites as market movers. So, without further ado, let us get to our questions and answers.
How much influence do affiliates really have on an operator’s brand visibility and user acquisition today?
There are huge search volumes on Google and other search engines for gambling-related terms. A well-positioned affiliate can dramatically shape perception and drive awareness. Affiliate marketing is still regarded as one of the biggest acquisition channels for iGaming operators, meaning affiliates don’t just influence visibility, they also deliver traffic and conversions.
Can a high ranking or favorable review on a well-established affiliate site significantly shift market share? Have you seen this happen?
Being listed on affiliate sites with top placements is a great way to acquire market share, especially as part of a 360-degree marketing strategy. A high-quality review combined with prominent visibility often results in a noticeable uptick in sign-ups, deposits, and even brand search volume.
What specific content elements (beyond just the headline or rating) most impact player decisions and operator performance?
Players are looking for casinos that are reliable, convenient and offer real value. Review sites like Casino-Groups get the best engagement with transparent and clearly presented information about bonuses, payment methods, payout speeds, and licensing. Screenshots, insider tips, casino comparisons and pros/cons lists help players make informed decisions.Â
How do affiliate platforms balance editorial objectivity with commercial partnerships when it comes to rankings and exposure?
You want to deliver results for your partners, but ultimately, your priority has to be keeping your visitors happy with honest, valuable reviews. The top-performing affiliates today have built strong brands around a reputation for being player-centric. While commercial arrangements may influence visibility, reviews must always remain factually accurate and unbiased to earn and maintain player trust.
Do you see affiliate performance metrics becoming more important in operator boardroom discussions and marketing strategy?
Affiliate performance is continuously monitored by analytics teams and marketing departments for both profitability and quality. It’s not only about delivering volumes, but also on bringing in high-quality traffic. Affiliates can influence the traffic quality by targeting the right keywords while operators have the responsibility to retain the players with effective CRM strategies.
In your experience, what separates affiliates who move markets from those who simply deliver traffic?
The affiliates that move markets are brand builders. They understand their audience, invest in content, tech, and UX, and put the player experience first. They’re also selective about partnerships and maintain editorial integrity. Meanwhile, traffic-chasing affiliates often rely on short-term SEO wins and have little brand loyalty.
How can operators better collaborate with affiliates to align messaging, compliance, and player experience?
Transparent communication is essential for strong collaboration between marketing teams and affiliates. Operators need to provide modern reporting tools, up-to-date brand materials, and clear terms and conditions to help affiliates create accurate and compelling reviews. Regular performance reviews, content feedback, and access to updated creative assets help ensure all teams are alignment. The best collaborations happen when operators treat affiliates as strategic partners.
What are the risks of poorly optimized or biased affiliate content for both players and operators?
Inaccurate or overly promotional content misleads players and damages trust. Players who feel deceived don’t return and may even post negative reviews or complaints on Trustpilot or iGaming forums. For operators, this hurts long-term acquisition efficiency and can even damage the brand. Affiliates will lose clicks which results in lower rankings in search engines and ultimately fewer conversions.
How do you measure the long-term impact of your rankings on an operator’s retention, reputation, or overall market position?
We track not just first deposits, but player retention, and player feedback. If a brand stays at the top of our rankings over time, it’s because players are returning and reporting positive experiences. We also monitor clicks and conversions following placement shifts.
Looking ahead, do you expect affiliates to play an even bigger role in brand-building and market movement, and if so, how?
Yes, especially as markets mature and players become more informed. Affiliates that build trust with audiences and operate with integrity will be seen as key brand ambassadors. Expect more affiliates to invest in original content, brand building, community features, and player education. Their influence won’t just be at the top of the funnel, it’ll extend through the entire player journey.
New online casino affiliate combines the successes of MTV, Top Gear and Late-Night Talk Shows with casino games entertainment
 Online casino fans now have the perfect platform for their interests in slot machines, blackjack, baccarat and roulette. Casino Hacks.comis launching the world’s first TV show for online casino players.
Targeting millions of online casino fans worldwide, and having already partnered with some of the major online casino operators and casino games suppliers, Swedish-owned Casino Hacks has been created by a tight team of former gaming operators, producers, marketing & SEO experts, including former executives at MTV, Mr Green, Bethard, Raketech, Pokerstars and Metal Casino who are also passionate online casino lovers.
Casino Hacks Founder Clas DahlĂ©n was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr Green in Sweden, and is also the former Founder and Brand Strategist behind Metal Casino. The host of the show, Jonas Lutteman, who worked in the editing rooms of MTV in London will lead the entertainment and competitions in the CASINO HACKS show as well as manage Casino Hacks’ Twitch Program.
Even before the launch, Casino Hacks has already contracted major online casino operators and casino games suppliers to partner up on the affiliate platform and sponsor the TV show. It is a perfect platform to reach casino players and high rollers in a confined online casino games channel. Only a selection of online casinos will be partnered initially, as Casino Hacks only will work with the best online casinos offering the best casino bonuses as a trade off to a new, more beneficial, business model for the partnered online casino.
Clas DahlĂ©n, the CEO, or ‘The Sales Guy’, as he would rather be referred to, says:
“Casino Hacks is here because we believe that online casino players, across the world deserve a higher standard of live entertainment. Looking for tips, hacks and great casinos and the best bonuses should not be like going through the Yellow Pages! We believe this part of the casino experience should reflect all the fun and action one can expect from an online casino today.
 “It’s now my mission to market and sell this amazing website. I’ll be a sales-focused CEO who will introduce our outstanding service to casino players and make sure the content is entertaining. That is my full-time job for now!
 “Coming from the operator side we felt it was time to do something new in the affiliate sector, creating new energy and with great design, broadcasting and all the fun entertainment that the online casino experience truly is about.
“The Show will reveal the latest online casino news, broadcasting casino reviews, new slots and interviews with interesting industry people such as the best Twitchers. The daily show will naturally run fun and rewarding competitions continuously.”
Casino Hacks is set for an international launch this week in Canada and New Zealand, followed by Australia, Iceland and six other territories in 2020.
Clas Dahlén describes their pioneering approach:
“Casino Hacks speaks out loud. We are the new kid on the block, and we don’t give a damn about our competitors’ conventional marketing or offers. Keeping our language real, trustworthy and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are creative, honest and passionate in our communication with our members.
“We are Casino Hacks and we deliver winning Entertainment!”
James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months
As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.
These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.
For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.
Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.
This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.
This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.
We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.
One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.
These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.
As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.
This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.
We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.
This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.
There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.
Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.
So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.
That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.
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