As some marketers, well most of them, spend huge amounts of time and resources creating content and planning campaigns to attract leads and create sales. Since the end goal is the sale, we often scratch our had on how to create campaigns and content that will eventually attract paying players or affiliates that generate income.
Since the steady stream of leads is an essential component of keeping a business running – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.
Some of the techniques described bellow you may probably already use, but hopefully this will energize you and give you a more positive approach next time you start creating a new campaign.
1.Product video
Probably one of the most essential tools of showcasing your business is the introduction or so-called demo video. The reason is that more than 65% of us are visual learners, so why not explain your promotions running for different online casinos, sports betting, bingo or poker in a way that speaks to the majority? This can be an essential way to promote your affiliate program as well, showcase your marketing tools, brands and commission basis.
According to a case study, product explainer videos can generate leads at a rate of up to 33%. When done right, videos keep the viewer engaged and can inspire them to take action.
Product videos don’t need to be long or complex, and with tools like Animoto, they’re increasingly easy to make.
2.Don’t mention spam
Including the phrase “100% privacy – we will never spam you!” on a sign up form reduced conversions by a full 18%. Somehow it’s like that saying, if you don’t know about it, it can’t hurt you.
It’s okay to reassure privacy, but try doing it in a fun way that doesn’t include the word “spam.” Try maybe Secured or Safe.
3.Give fewer choices
Fewer choices means less confusion – and less confusion means more leads. Decreasing the options on a sign up page or a landing page for a promotion showcasing can increase your conversion rate up to 25% or even more.
4.Clean and effective About page
However you like to call it, your “about” or “team” page is very important to your business. This is where people see who you are and what you’re business is all about. It’s also a great place to have a call to action to showcase your contact as an affiliate program.
5.Write consistently, blog, blog, blog
We know by now that blogging is effective for generating leads. In spite of this, not many companies have strong and consistent content calendars (many give up when no results comes in the first month or two).
Try to put together a content schedule for at least 3 months, and blog every single day, we guarantee you that your organic traffic will double and your conversion will increase. Blog about casino promotions, give your personal opinion to get players to sign up to one of your partners. Affiliate programs can create content via their affiliate by getting daily feedback on different promotions or maybe highlight active affiliates.
Hire a content writing team if you don’t have time to do it and see your traffic rise.
6.Optimze your content to be evergreen
Super in-depth posts take long to write but can pay off over time. If you frame them correctly, they can turn into content pillars that continue to draw traffic long after their publish date. Creating your content in a lengthier version will draw traffic and possibly be linked to in time by different other niche websites.
7.What’s that bird called, ahh yeahh, Twitter
Don’t forget about the power of Twitter, where you can think of leads as fruit. Some are ripe and ready to sign up to your program of casino/sports betting/bingo promotion, while others need some time or nurturing and would be a waste of time for you to contact. There is a service called Followerwonk, which helps make that distinction for you.
Followerwonk helps you explore and grow your social graph, dig deeper into Twitter analytics and see who your followers. The tool also offers geo-location of your followers, times of their tweets and many more options that help you find and connect with new influencers in your niche.
8.Promote them tweets
While promoted tweets are a form of sponsored content, they should resemble typical tweets you see in your feed. Yes, you’re paying to be in front of an audience, but you still need to keep the tweets fun and valuable to your audience.
To maximize the potential of promoted tweets, link to a landing page that is on the same subject as the tweet. For your lead generation campaigns, this will help continue the conversation and ultimately increase conversions.
9.Social listening in Twitter
A quick search on Twitter will give you a list of people who are currently interested in what you are doing and you can easily relate to that.
There is no other place to get this kind of real-time information and it’s an amazing opportunity to engage with people who are mentioning your promoted brands/affiliate program or have a problem you can solve.
10.Linkedin
According to a study by Hubspot that surveyed 5,000 small businesses, LinkedIn vastly outpaced competing social networks for lead generation.
Remember that getting your post read on LinkedIn is just one part of the battle. You must also have a strong offer and a paired landing page to follow through and capture leads.
11.Google+ Communities
Just like LinkedIn groups, Google+ helps bring people with common interests together. Their communities offer opportunities to become an influencer and reach potential prospects to drive conversions.
12.Strategic Partnerships
Businesses often create ecosystems of companies – whether affiliates or affiliate programs – with lead-sharing programs as incentive.
The key to finding and building partnerships is to find larger affiliate programs who need what you do. Some affiliate programs may return and advertisement of your business to highlight to other and create an influence.
Partnerships may take time, but they can act as barriers to entry for and once they’re established, partnerships can drive leads for a long time.
13.Email signature
If you’re a well-informed affiliate or affiliate programs, you send hundreds of emails every week. To get the most out of these emails, consider linking back to your site or landing page in your signature.
The chance of prospects to engage with your promoted brands are 20% higher by using an email with your signature.
14.The Pop-up
As much as some hate it, in many cases, pop-ups have been known to increase opt-in rates.
In a case study on the AWeber blog, a niche website tested a sidebar alongside a pop-up sign up form. Over the course of seven months, the pop-up collected 1,375% more subscribers.
If you’re going to test this out on your own site, here’s my advice: at the very least, make your pop-up look nice and make it easy to exit out of if the visitor isn’t interested.
15.Use social hubs
You post on Twitter, Facebook, LinkedIn and Google+ all the time, but the lifespan of those posts is just over three hours on average.
If you’re looking to extend the life of your posts, you may want to consider a social hub to embed directly on your site. These hubs work by tiling your social posts into a grid. You can then insert CTAs within that grid to collect leads from your social content.
16.Quizz
Quizzes are surging in popularity, but in order for them to be an effective method for generating leads, they must be done right.
There are three things you must get right for a quiz to be effective:
- The user interface must be fluid and simple to use. No radio buttons allowed – they somehow remind us of school quizzes.
- The topic has to be hyper-relevant to what you do (if you’re guilty of putting a superhero quiz on your casino affiliate website, just stop).
- There has to be a sufficient award at the end to warrant the collection of a lead.
Hopefully these methods will help you increase your conversion rate and of course your revenue as well.
Affiliate programs interested in promoting their brand and increase their affiliate base are asked to Contact us directly for bespoke service quotes or visit our dedicated landing page showcasing our services.
