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SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe
OpenBet’s SportCast business continues to grow from strength to strength. In the US, many of the region’s leading US operators utilise its same-game parlay product as demand increases exponentially for this exciting form of betting.
However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets across the globe, including Europe where it already holds a commanding position.
Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move which significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to find out more about the innovative company’s products in Europe and its plans for the future.
How important is this deal with Fortuna in expanding both OpenBet’s and SportCast’s presence in Central Europe? How many operators in total do you supply your content to in this region?
Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is a huge milestone for the business. The launch greatly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as cornerstones in the sportsbook offering.
It was clear from day one that we share an aligned vision in bringing premium engaging experiences to the market. We’re super excited to see the undoubted popularity of our product suite continue to grow with Fortuna’s customers.
How common are BetBuilder products in this region of Europe, and how can they elevate the betting experience across both retail and online?
SportCast’s vision is to remove the boundaries that exist when placing any bet a customer chooses. Our BetBuilder products facilitate this for sports fans within a single event. The popularity of BetBuilder in the region is growing daily, where our sports coverage and player market depth are particularly appealing to the next generation of consumers who demand a fully personalised experience.
We are constantly looking at ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have achieved huge success in both avenues around the world.
The deal with Fortuna includes a pre-built, quick-pick solution of BetBuilder – how does this version compare to the original and why is it appealing to certain operators?
The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. Whilst browsing the selections, the product provides instant engagement that truly gets the creative juices flowing. This often results in the customer building their own story in the full BetBuilder solution.
Its engaging nature has led to pre-built bets being given prime real estate on the homepages of sportsbooks has been very successful for our partners.
Can you give us an insight into SportCast’s initial success with Fortuna? Have bettors appreciated this new type of betting experience?
We initially launched the pre-built BetBuilder bets product with Fortuna, which has been a great success so far. Adding the full BetBuilder solution completes the experience and we are greatly looking forward to seeing the results of both products interacting in tandem with each other.
Do you have any plans to further expand your product offering for the European market?
Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has seen us quickly move to shortly release further European competitions in the likes of Ice Hockey and Basketball, which we know will be hugely popular with our partners in the region. Finally, In-Play is the main focus for our team in the coming year, so watch this space!
Latest News
EGT to present its latest gaming solutions at SiGMA Central Europe 2025
Reading Time: 2 minutes
EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.
Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets Supreme – S 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.
The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.
The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.
At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”
The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025
Reading Time: < 1 minute
Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
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The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools
Reading Time: 2 minutes
For the second year in a row, an initiative from the Danish Gambling Authority has been recognised as the best in the world by international peers. At a major conference in Toronto, Canada, the Authority received the Best responsible / safer gambling initiative award for its engaging educational sessions in Danish secondary schools. The jury particularly highlighted how the programme has clearly influenced young people’s attitudes towards gambling.
The award is presented by the International Association of Gaming Regulators (IAGR) – a network of 81 gambling authorities from around the world that meet annually to discuss key cross-border issues. Last year, the Danish Gambling Authority won with its campaign The One-Armed Bandit. Now, another trophy is heading to Denmark.
Since 2022, the Danish Gambling Authority has offered free presentations to secondary schools across the country – more than 200 so far.
“Gambling plays a big role in many schools. In some classrooms, gambling has almost become part of the everyday culture. It distracts from learning and can lead to addiction. That’s why we developed our own educational programme to help students understand how gambling works and where to seek help if it gets out of hand,” said Anders Dorph, Director of the Danish Gambling Authority.
The presentations are delivered by a team of eight staff members from the Danish Gambling Authority, typically working in pairs. They are held in individual classes to ensure maximum participation. A real roulette table is a key feature, providing students with a tangible understanding of how games of chance operate.
“Our goal isn’t to tell students never to gamble. It’s to make sure that if they choose to play, they understand that the games are designed so the player will lose money over time,” said Heine Jakobsen, Special Adviser and coordinator of the programme, who accepted the award in Toronto on behalf of the Authority.
Impact studies show a clear shift in students’ attitudes towards gambling. The Danish Gambling Authority conducted surveys before and three months after each visit – and the results speak for themselves:
Before the session, 64% said they gambled to win money. Three months later, that number had dropped to 54%.
The share of students gambling for entertainment rose from 70% to 87%.
This shift – from gambling to make money towards gambling as entertainment – demonstrates that the Danish Gambling Authority’s message is resonating with young people.
The interactive approach and measurable results are key reasons why the Danish Gambling Authority has now received the award for the second consecutive year.
The jury’s motivation read: “For an interactive, school-based education programme that engages young people with practical demonstrations and surveys evidencing shifts away from gambling ‘to make money’ towards safer play and awareness of help services.”
“We are truly honoured to receive this award. It’s vital that young people understand gambling as entertainment – not a shortcut to easy money. By meeting them with honesty and engagement, we’ve managed to make responsible gambling relevant and accessible for our target group. I’m proud that the jury recognised this, and that our work can inspire other regulators around the world,” said Anders Dorph.
The post The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools appeared first on European Gaming Industry News.
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