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Sales Revenue of German Game Developers Failed to Keep Pace with the Strong Growth of German Games Market

Published

4 years ago

August 25, 2021

Reading Time: 3 minutes

The total sales revenue of game developers in Germany failed to keep pace with the strong growth of the German games market in 2020: although revenue from games from Germany increased, it did so at a slower rate than revenue from games developed abroad. The result is a slight decline in the market share of German-developed games in the domestic market. Whereas German game developers captured €4.93 of every hundred euros spent on games in Germany in 2019, their corresponding share in 2020 was just €4.17. These figures were published by game – the German Games Industry Association. The data is based on surveys conducted by the GfK Consumer Panel, GfK Entertainment and App Annie, and on game’s own market surveys and monitoring.

A closer view shows significant differences in the performance of the individual market segments. The market share of game apps for smartphones and tablets rose from about 3 to nearly 4.1%, while the revenue share of German-developed games in the submarket of games for PCs and consoles dropped from around 1.9 to 1.3% within one year. Online and browser-based games registered a much sharper decline, with their domestic market share plummeting by more than half – from 17.6 to 7.2%. The inability of German-developed games to benefit more strongly from the boom in many areas in 2020 is in large part due to underlying market conditions in Germany that remain more difficult than those in other countries.

The first effects of the games funding programme, such as the increase in employment in the core labour market by 8%, are already evident. However, more comprehensive positive effects will only become apparent with a delay. In addition, the games market is strongly hit-driven and the number of especially successful games has an outsized impact on total revenue. The larger and more diverse the German game development landscape becomes in the future, the less influence individual studios or titles will have on the development of sales revenue overall.

“The development of the games market in 2020 was unique and has brought many games studios forward both internationally and in Germany. Overall, however, we as the German games industry have unfortunately not yet been able to profit enough from the historic leap in growth on our home market. We are not yet strong and broadly enough positioned as a games location. Although the nationwide games funding is already showing initial effects, such as the increase in employees in the core labour market, the full effect will only unfold in a few years. And even that will only succeed if we continue to work on the competitive conditions in Germany. The federal government’s games strategy points the way for this with topics such as skilled workers, digital infrastructure, start-up support, digital education and esports,” Felix Falk, Managing Director of game, said.

German Games Market: Big Jump in Sales Revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32% compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment. This is an increase of 26% compared to 2019. The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions and charges for online services. As a result, this part of the market managed to grow by 36% compared to the previous year.

Latest News

InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

Published

42 minutes ago

July 16, 2025

George Miller

Reading Time: 2 minutes

InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of Empires, Tribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

Merge items: Strategically combine items to create new and higher-value objects
Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.

Latest News

WhichBingo Players Survey 2025

Published

42 minutes ago

July 16, 2025

George Miller

Reading Time: 2 minutes

WhichBingo.co.uk has just published its 2025 Bingo Players Survey, offering a clear window into how UK bingo players are evolving, both in terms of spending and experience preferences.

Despite economic pressures, the data shows that bingo continues to occupy a resilient niche in the broader gambling ecosystem, especially as players become more value-conscious and hybrid in their play habits. Here are a few key industry-facing insights:

Average monthly player spend is now £15.77 down sharply from £35.25 in 2023, highlighting a pivot toward budget-friendly engagement and lower-stake recreational play.
70.79% of players report playing as much or more than last year, suggesting continued demand despite tightened wallets.
44.67% of players now split their time between online and in-person bingo, underscoring the increasing appeal of hybrid play models and opportunities for cross-channel loyalty.
Millennials now make up nearly 46% of the UK bingo-playing audience, while Gen Z participation is steadily growing, indicating that platform design, tone, and features must evolve to suit younger consumer expectations.
“Increasingly we are seeing groups of players attending Bingo Clubs representing up to three generations, grandchildren, parents, and grandparents!” Bingo Association Chief Executive Miles Baron said.
Players cite a preference for brands offering value promotions, flexible payment options, and socially engaging formats, with digital convenience and real-world community experiences both playing pivotal roles.

The full survey results dig deeper into:

Brand trust signals and social media perceptions
Preferred game types and device usage
Emerging attitudes on AI-driven features, sustainability, and call culture

Comments from WhichBingo’s new Managing Editor: “As AI becomes more ingrained in daily life, from ChatGPT to driverless cars, the bingo world will need to adapt too. I believe bingo chat rooms and immersive experiences will grow in value, especially as people seek out the kind of community that bingo naturally fosters.”

“We also recognise that only 61.1% of players currently find comparison sites very valuable. That’s why we’re evolving WhichBingo, starting with changes to our rating system and key user tools to provide clearer, more personalised, and trustworthy guidance for modern players.”

The post WhichBingo Players Survey 2025 appeared first on European Gaming Industry News.

Latest News

Meet The Game Changers – A Comparasino White Paper

Published

42 minutes ago

July 16, 2025

George Miller

Reading Time: 2 minutes

Online casino comparison site launches debut white paper with contributions from Big Time Gaming, SPRIBE and Gaming Corps

Comparasino has launched its first industry report, Meet The Game Changers – A Comparasino White Paper.

The white paper goes behind the scenes at three of the most pioneering studios the industry has ever seen to learn more about how they brought their breakthrough products to market.

Contributors include:

· Nik Robinson – Founder and CEO of Big Time Gaming

· David Natroshvili – Founder and Managing Partner of SPRIBE

· Alex Lorimer – Chief Operating Officer at Gaming Corps

Key sections include:

Genesis – learn about where the ideas for Megaways, Aviator and Smash4Cash came from.

The long haul – no one said changing the game was easy. This is how they did it.

Instant success or a slow burn – did the game changers find success early, or did it take a while?

An appetite for risk – find out if risk is inherent to innovation and how to mitigate potential downsides.

The difficult second album – how have these studios approached the “what next” question?

A lasting legacy – how do the game changers perceive their innovations and the impact they have had?

Over to you – get actionable advice from the game changers as to how you can bring the next Hall of Famer product to market.

Standout quotes from the white paper include:

“Look, if you’re not willing to roll the dice, you’re not playing the game. Megaways™ was a high-stakes gamble, and we knew it. This wasn’t a tweak or a slight deviation from a proven blueprint; Megaways™ was full-scale disruption.” Nik Robinson – Founder, Big Time Gaming

“There were moments we doubted it, especially when some partners told us it was ‘too different’ for casino players. But we believed in the mechanic. We also knew the market was evolving, and we had to evolve with it.” David Natroshvili – Founder and Managing Partner, SPRIBE

“With arcade games, the development costs are far cheaper and, generally speaking, the lifecycle far longer than slots, so it wasn’t really a huge financial hole to go down. It was always going to be produced once we started, especially after the customer feedback received during the concept phase.” Alex Lorimer – Chief Operating Officer, Gaming Corps

Meet The Game Changers has been written by Comparasino, the online casino comparison site for players in the UK.

Comparasino Co-founder and MD, Martyn Hannah, said: “This is our debut white paper, and it covers a thrilling topic with contributions from some of the biggest names in the industry.

“To speak directly to the likes of Nik Robinson, David Natroshvili and Alex Lorimer is a unique opportunity and one that we are grateful to have had.

“Meet the Game Changers – A Comparasino White Paper brings genuine value to those who read it, whether you are a studio working on your own breakthrough product or simply interested to learn more about the businesses and people that have shaped the industry in recent years.

“I hope you enjoy reading it as much as I have enjoyed writing it.”

The post Meet The Game Changers – A Comparasino White Paper appeared first on European Gaming Industry News.