Connect with us
728x90 banner available here

Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

on

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

  • Emails
  • Push messages
  • Short messages
  • Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

  • Just being online – opening mails or seeing social media posts
  • Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
  • Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

  • Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
  • For short term campaign – The model will predict the nearest best timing for sending a communication.
  • For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

BACKFORCE extends long-standing partnership with BIG through 2028

Published

on

Reading Time: 2 minutes

 

Berlin International Gaming (BIG) is proud to announce the extension of our longest-standing partnership: BACKFORCE, a premium German gaming chair manufacturer, will continue to support BIG and its athletes for another three years, until at least mid-2028.

Since the beginning of our partnership in September 2019, BACKFORCE has been a fundamental pillar of support. Their gaming chairs, “Made in Germany”, have set new ergonomic and quality standards in the industry and have helped our athletes perform at the highest level. Whether it was during our CS:GO team’s rise to the top of the world rankings or our recent international victories across various titles, BACKFORCE has always had our backs. Also, during challenging times, they keep supporting BIG, which shows their dedication to the German and European esport scene.

More than just a supplier, BACKFORCE has also been a driving force in our content strategy. These series will continue, alongside new content formats and offline activations in the years ahead. We can also announce that they will be part of our next Overtime party at IEM Cologne, stay tuned for more information!

The extension of our collaboration is a testament to the mutual trust, shared values, and the strong personal connection between our organisations. We are incredibly thankful for BACKFORCE’s continued belief in BIG and the support for our community. #GOBIG

Statement Daniel Finkler, CEO of BIG: BACKFORCE is not only our longest-standing partner, but they are also one of our most loyal. Since 2019, they have provided our professional teams with what I consider the best gaming chairs in the world. Their support has always gone far beyond the commercial side: every person at BACKFORCE genuinely cares about BIG, our community, and the future of German esports. Extending our partnership for another three years means a lot to us. We’re proud and thankful to continue this journey together with Head of BACKFORCE Stefan “slame” Krumme and his team!

Statement Stefan Krumme, Head of BACKFORCE: It was actually back at IEM Cologne in 2018 when Backforce decided to partner with BIG. We saw the passion, the surroundings, and everyone welcoming people with an open heart. We already went through highs and lows, and supported the players as well with some warm words after losses or wins. The mutual trust between Backforce and BIG is unmatched. It´s easy to switch to a more successful team, that’s just not who we are and what you should be. Support the team when it’s needed the most. Stay with them and rise again. I personally just have one wish at this point. I attended so many Tier 1 tournaments, seeing other teams we support, I would love so much to see BIG on a stage again. #GEMEINSAM!

 

The post BACKFORCE extends long-standing partnership with BIG through 2028 appeared first on European Gaming Industry News.

Continue Reading

Latest News

WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures

Published

on

Reading Time: 2 minutes

 

  • First public reveal of tactical FPS Black Vultures: Prey of Greed via Steam playtest
  • Playtest runs July 25–28 for players in North and South America
  • Major gameplay improvements implemented following April FGT
  • New trailers highlight core gameplay and NVIDIA-powered AI combat system

 

Global game publisher WEMADE announced today that it will host the first Steam playtest for Black Vultures: Prey of Greed, a new tactical first-person shooter developed by THISMEANSWAR, a WEMADE studio, and published globally by WEMADE.

About the Playtest

The Steam playtest will run from July 25, with access open to players in North and South America. Interested players can request access on the game’s official . Selected participants will receive email instructions ahead of the test. Additional entry opportunities will be offered through community events on the official .

The playtest follows an April Focus Group Test (FGT), which provided valuable user feedback and prompted significant enhancements to the game’s combat balance, control systems, and overall feel.

To preview the upcoming experience, two new trailers have been released:

  • – A look at the in-game action and core mechanics players will experience during the test.
  • – A behind-the-scenes look at Viper, the AI-powered combat gear co-developed with NVIDIA, and how it integrates into the battlefield for strategic decision-making.

Players can stay up to date and explore in-depth gameplay information through the game’s official Discord and Steam Community Hub, which serve as the primary channels for community engagement and development updates.

About Black Vultures: Prey of Greed

Black Vultures: Prey of Greed is a tactical FPS set in a fractured warzone where trust is scarce, resources are limited, and every mission begins with a choice. Navigate abandoned infrastructure and hostile zones. Intercept transmissions, gather intel, and complete your objective—before rival squads get there first. Choose your battles carefully. The deeper you go, the higher the risk—but the greater the reward.

Core Features

  • Three-Faction Conflict: Battle between three rival squads in an unforgiving warzone. No teams. No alliances. Just shifting tactics and uncertain outcomes.
  • Life Ticket System: Each team starts with a shared pool of lives. Once depleted, respawns end and survival becomes personal. Every life matters.
  • Team-Based Looting: Loot is stored in a shared squad inventory and only granted upon extraction. Coordination is key. Greed is a risk.

Community-Driven Development

With the Steam Alpha Playtest on the horizon, community feedback will directly influence the future of Black Vultures. Through a Community-Driven Development approach, the team at THISMEANSWAR is building the game hand-in-hand with players.

Help shape the experience. Let us know what works, what doesn’t, and what makes every match worth playing. Join the discussion on Discord and help define the battlefield.

 

The post WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures appeared first on European Gaming Industry News.

Continue Reading

Latest News

Goldex Casino by N1 Partners: a new brand tailored for top GEOs

Published

on

Reading Time: < 1 minute

 

N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.

Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.

Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.

Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.

With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.

On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.

Learn more about opportunities with N1 Partners

The post Goldex Casino by N1 Partners: a new brand tailored for top GEOs appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.