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“BetGames is a great acquisition tool for new players” – Exclusive interview with BetGames.TV Head of Sales

Published

4 years ago

June 25, 2021

George Miller

“BetGames is a great acquisition tool for new players” – Exclusive interview with BetGames.TV Head of Sales

Reading Time: 5 minutes

Having proven itself as one of 2020’s standout industry performers, BetGames has not been one to rest on its laurels in the first six months of 2021, launching a host revamped games, as well as establishing its Malta hub with plans to expand the company by 100+ members by the end of the year.

We caught up with BetGames’ Head of Sales, Thomas Aigner, to talk through the studio’s latest moves and plans for continued global expansion.

Looking back at the last six months for European markets, how can we assess performance and what we’ve seen as an industry?

There’s been two main stand-outs that we’ve witnessed: the increasing player preference for low-stakes entertainment and the popularity of live gaming generally as a remedy for quarantine. As lockdowns have continued in the first half of this year, our games have retained a wealth of players since we intrinsically attract a lower spend with far more regular play – as well a fixed-odds betting format that has ensured we’re a welcome home for sportsbook customers looking to try something new.

In light of what has been effectively an ongoing recession, we’ve also learned that the key to player engagement is a low-spend proposition without the risk of big losses, combined with simplicity in gameplay and the high-frequency in sessions. Given that the majority of players the world over have been observing social isolation, this makes perfect sense – with a strong preference for pick-up-and-play products that offer live entertainment for hours without emptying their wallet. The live experience has been a well-placed antidote to the seclusion that many have experienced over the last 12 months or so.

I think one of the biggest lessons learned has been that diversification is imperative. Pre-Covid, we’d expect operators to be focusing up to 70% of their spend on promoting sports and little else. Those who continued with that approach through 2020 and indeed, the first six months of this year, given the lack of retail environments in Europe, have really felt the pinch.

Moving forward, there needs to be far more focus on alternatives such as ours, as we’ve clearly learned that sports fans are unaccustomed to the majority of casino, or indeed the playing format available, even with Live Casino. It is essential that suppliers take onboard the lessons learned from betting activity, especially when it comes to providing the low-spend, extended sessions that have proven to work so well, and adapt accordingly.

When it comes to BetGames, what regions have been key in Europe so far? Where have you been focusing your energy?

Europe is an incredibly diverse continent when it comes to playing styles, and the BetGames customer certainly varies between markets. On the whole, we attract sports bettors, which is particularly the case in Eastern Europe, where we know that 70-80% of our returning customers are sports fans – and this is one way we really differentiate ourselves as a supplier against our competitors.

For mature markets, such as Scandinavia and the UK, products such as Bet on Poker have performed particularly well, as they offer a playing format that resonates very strongly with players, delivering a winning combination of both poker, which is a continental favourite, alongside the fixed-odds betting format we are famous for.

Looking to new entrances, expansion in Greece, Sweden, Switzerland, Finland, Ukraine and Georgia are top of the agenda for us, with this summer’s sporting calendar likely to give a welcome boost for all. Having said that, we’re aware that is hard to bring in new game types that can resonate with established players – this requires significant time and resources. We’ve revamped our commercial department accordingly to handle both expansion and our existing partners, which means we have close to triple the resources from last year to have the helping hands in place to support the day-to-day.

As has been evident from many of our recently agreed partnerships, We’re set to work together on pushing and promoting our products with the operator group, dedicating a separate category for our games. This kind of approach will be particularly effective as we differ from traditional Live Dealer and Live Casino Games – which means our target demographic is different. This means that together we can focus on particular player segments that we can engage and retain.

Tell us about the launch of your Malta Hub – that’s certainly big news for BetGames – that must be big news for your recruitment plans?

To keep pace with our rapid recent growth, we realised that we had to expand our capacity and we’re planning to greatly increase our headcount. Opening the Malta office was a logical step in that roadmap, not only to cater for the extra bodies but also to position ourselves closer to the heart of the igaming industry.

Looking at the numbers, we have incredibly ambitious plans to increase our 200-strong team by more than 50%, with our Malta hub ready to provide a platform for attracting the best of the industry’s talent. It will also be a hugely convenient place to meet our clients and friends, and while we understand the way that businesses and people have evolved in the last 12 months, we recognise the need to have that base where our colleagues can be inspired and productive – offering a home, a meeting place, and a space where we can collaborate and innovate.

The long-term strategy we’re currently on course with is set to change our operations as we know them. By planting our flag in Malta, I see it as an excellent chance to transform the company to a new level of growth that will help us to increase in size and revolutionise the way we deliver service to our partners.

When looking at Europe – how would summarise the changing trends of player demand? What products do you plan to offer accordingly?

Increased regulation in Europe is also going to have plenty of influence on shaping player demand over the year ahead. In my view, the key to success if going to be offering regulation-friendly, low-stakes, simple and easy extended entertainment that can keep players engaged without emptying their wallet.

Economic circumstances (as well as lockdowns) demand this – and players want an easily accessible experience that can be enjoyed in a low-spend format. This is especially going to be the case this summer – and our approach is to always offer complementary products that can boost engagement and sportsbook spend, rather than drain it.

BetGames is a great acquisition tool for new players – while also broadening the target group for live content because of the simplicity and availability of content, odds and betslip format, attracting sports bettors. Accordingly, our partners need content that can fit in seamlessly alongside a sports betting offering, and we’ve specifically designed our catalogue to work in this way. Sports betting margins will always be inherently higher for operators as they don’t carry the cost of using a third-party, making us one of the few suppliers globally that can truly offer a partnership that can boost both sides of the coin.

Last but not least – where are the key markets in Europe for growth our readers should be watching over the next 12 months? Where has BetGames got its eye on?

We’ve got our eye firmly fixed on Greece at the moment, as already mentioned, but looking further afield, Sweden, Switzerland, Finland, Brazil, Ukraine and Georgia are other territories that we see plenty of potential in, as I’m sure most of our fellow European suppliers and operators see too.

In evaluating where’s best for us, there’s a host of regulated markets available and we’ve got to make sure that we’re entering the regions best suited to us and our portfolio. We’ve significantly changed our assessment criteria to make it a far more comprehensive process to apply due diligence. This means that we’ve now got our own taskforce dedicated to performing key market analysis with a criteria that encompasses both qualitative and quantitative data. This now totals 14 different key factors that we analyse to work out where our products will work best – and we’re very excited for the bringing our unique catalogue to more players than ever before!

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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

Published

4 hours ago

June 20, 2025

George Miller

Reading Time: < 1 minute

Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name	Club	Nick	Province
Jessica Eleez Greeff (Capt.)	ZAG Academy	heartjess	KwaZulu Natal
Avonique van Rooyen	ZAG Academy	avo	Gauteng
Kiera McCallum	ZAG Academy	queen	KwaZulu Natal
Megan van der Westhuizen	ZAG Academy	m3gz	Gauteng
Kalee Ludick	ZAG Academy	creative	Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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Week 25/2025 slot games releases

Published

4 hours ago

June 20, 2025

George Miller

Reading Time: 6 minutes

Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched Jack the Giant Hunter – a cascading-style, 5-reel, 4-row video slot featuring expanding reels and a dynamic multiplier mechanic. Jack the Giant Hunter instantly plants players into an enchanted world where the path to riches is made perilous by a fierce giant. The action unfolds against a backdrop of mythical giants and golden treasure hidden in the clouds.

Spinomenal has dropped its hot new slot, Westside Glory as part of its Adventure Series. Westside Glory is set on the West Coast streets where bling, bravado, and beats make for a platinum title. Framed by palm trees and the iconic Golden Gate Bridge, this 5×3 slot takes players on the ultimate urban experience.

Betsoft Gaming has released Coins of Alkemor: Extreme Magic – Hold & Win, a fast-paced 3×3 slot packed with powerful features and mystical energy. The iconic wizard Alkemor returns in the game that elevates the popular Hold & Win mechanic with three explosive Extreme Features. Players can trigger the bonus with two or more BONUS symbols and at least one WIZARD BONUS—one of which must be EXTREME—awarding three respins and the chance to land magical golden coins.

Reflex Gaming is making waves once again with the launch of Big Game Fishing Golden Catch™, the latest online release in its hugely popular Big Game Fishing franchise, and proudly powered by Yggdrasil. This thrilling new slot reels players into a bright and breezy lake, where Reflex’s iconic fisherman, Fred, returns for another unforgettable adventure. With a 5-reel, 3-row layout, high volatility, and a max win potential of 5,000x the stake, Golden Catch is bursting with fun, flair, and fishy fortune.

TaDa Gaming has released its latest slot Lucky Jaguar 2. This time, the Colourful Jaguar Wild is joined by a Gold Jaguar Wild to ramp up the wins with multiple multipliers, stunning graphics and a humorous soundtrack, alongside the original Lock & Respin bonus game feature. Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month.

Million Games and partner studio Black Cat are excited to announce the release of Island Ices, a vibrant 5×4 slot packed with tropical charm and rewarding mechanics. As the second game from Black Cat under the Million Star partner programme, Island Ices brings a refreshing low-volatility experience with a polished aesthetic and summer-ready features. Designed for players who love quick-paced, feel-good gameplay.

SlotMatrix is proud to announce the launch of an exciting new slot – Gold Pigger. This exclusive title introduces players to a fun-fuelled adventure starring Richie and Peggy, two funny piglets with a taste for fortune and a nose for cash prizes. With a 4×6 reel layout and 4096 ways to win, Gold Pigger blends light-hearted design with exciting gameplay mechanics to deliver an engaging slot experience with a win potential of up to 8,086.8X the player’s stake.

Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.

Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover. The 6×5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic.

Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features. Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.

Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards. Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.

Evoplay has released Oath of Steel, a moody, battle-driven slot that captures the raw intensity of knights locked in combat beneath storm-filled skies. Set in a storm-soaked battlefield of iron masks and glowing castle windows, Oath of Steel brings players into a world where survival outweighs glory.

Get ready to run for cover as Peter & Sons latest release, Boom Farm, exploded onto the internet on June 19th, 2025. Set in the deceptively peaceful countryside, this is no simple farming game. The 6×6 scatter-pays video slot hides a dynamite twist—literally. With TNT barrels, Star Bombs, Scatter Pays mechanics and thrilling Cascades, every harvest can explode into serious wins.

ELA Games invites players to step into a captivating world of mystery and mischief with its latest title, Tail of Crime. Tune into your detective instincts for big wins with thrilling mechanics. The 5×4 slot has 20 paylines and a 96.2% RTP, guaranteeing action in both the base game and lucrative bonus feature.

Are you ready for the grand finale? That’s what in-demand content provider, ICONIC21, is asking players as it launches the final title in its Stellar Fruits series. Stellar Fruits 100 wraps up the iconic series with a bang, with the game being set across four reels and five rows with 100 paylines active.

Stakelogic is reaching for the clouds with the launch of its newest high-rise slot game, Skyline Fortunes. This bold and eccentrically engineered title trades traditional reels for steel beams and skyscraper thrills, where every spin helps build a skyline packed with potential. At the heart of the action is Big Bruno, a gorilla with a serious work ethic and a knack for stacking wins.

Dive deep and double your fun with Fish Tales: Double Catch, from Booming Games, the thrilling sequel to Fish Tales: Monster Bass! This 5×3 reel slot brings exciting features like Barrel Boost, Big Net Modifier and Free Spins with Cash Collection, all designed to reel in those big wins. Keep an eye out for Fish Multiplier symbols to trigger massive payouts and enjoy the anticipation with every spin.

Amusnet has released a new football-themed dice slot – 20 Wild Goals Dice. This 5-reel, 20 fixed paylines game brings the thrill of football to the reels, blending high-energy gameplay with iconic dice symbols. Watch for the Ball Wild symbol that appears on the 2nd, 3rd and 4th reels and expands, substituting for the rest of the symbols, except for the Scatter.

Playson, the accomplished digital entertainment supplier, invites players on a high-stakes safari in Lion Gems 3 Pots: Hold and Win, where Special Gems hold the key to lavish Bonus Game variants. A stunning African landscape plays host to the 5×4 slot as the reels blaze with powerful lions, radiant gems, and dazzling diamonds.

Prepare to embark on an epic adventure where the power of the gods awaits in Unusual Suspects: Legends of Olympus from Northern Lights Gaming. This is the latest instalment in the studio’s hugely popular Unusual Suspects series and promises plenty of divine action. Players will marvel as Wilds unleash their celestial power, flying over the gods for a chance to trigger the Judgement Day Jackpot

The post Week 25/2025 slot games releases appeared first on European Gaming Industry News.

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Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025

Published

4 hours ago

June 20, 2025

George Miller

Reading Time: 2 minutes

Think you’ve seen it all at iGaming conferences? Try your luck against the Lucifer himself.
On July 2–3, 2025, the gates of iGB Live in London will crack open — and out will step Hell Partners, taking over stand G22 with one unapologetically seducing invitation: outplay Lucifer and leave with more than bragging rights.

This isn’t a booth. It’s a lair.
A custom-built cave where fire meets flair, rules bend to desire, and the brave walk out with deals hotter than the drinks served at the bar. It’s where luck, wit, and charm will be put to the test — and only the most daring will earn a nod from Lucifer himself.

The Game: “Beat the Devil”

Five cards. One choice. No second chances.
Step into the fire and face five devilishly crafted mini-games — designed to test your reflexes, intuition, and sheer audacity. Choose a card. Accept the challenge. Win the round. Or don’t — but either way, you’ll have earned your place in Hell’s little black book.

But this isn’t just a game. It’s a key checkpoint in the masterfully orchestrated Lucky Media quest.
Survive the stand and you’ll stay in the running to win a MacBook or even a ticket to Wimbledon. Yes, seriously.

Hell’s Not for Everyone — But It Might Be for You

Hell Partners doesn’t pitch. We tempt.
With over 25%+ click-to-deposit, 50%+ reg-to-deposit, and no traffic source too wild to consider, our iGaming brands speak your language — seductive metrics and no-nonsense deals, spread across 20+ GEOs and tailored to your deepest cravings.

And if you think a Telegram chat can get you a better deal — think again.
The real power moves happen in person. At stand G22 on iGB London. With a drink in your hand and a smirk on your face.

Another stop on your checklist:
How about a HolyTraff collab photo booth styled like a retro phone box — for when you want to capture the exact moment you sealed the deal for premium traffic and a taste of Wimbledon flair.

Temptation Has a Name — And It’s G22

Skip this stand and spend eternity wondering what you could’ve had:
Exclusive offers, unforgettable games, and a private word with the very team rewriting the rules of iGaming.

Not one to let chances slip by?
Come visit HellPartners at stand G22.

You’ll leave with more than you came for — if you’re lucky. Sure you’ve got what it takes?
And remember: don’t try to bluff. The Devil sees everything.

The post Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025 appeared first on European Gaming Industry News.